This just in on Sunday morning's eVARIETY. A 3D-only opening
cleaning up.
This is the kind of opening I love to see a 3D move do!
-- DG
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'Montana' mania hits theaters
Tweens flock to Disney feature
By Pamela McClintock
Disney 3-D pic "Hannah Montana/Miley Cyrus: Best of Both Worlds
Concert Tour" set off tween mania at the weekend box office, scoring
the biggest win of any film playing over Super Bowl weekend--
including "Titanic"--in grossing $29 million from just 683 theaters.
Based on the whammo turnout, the Mouse House announced Sunday it is
extending the film's exclusive, one-week run.
"Hannah Montana" smashed several records, including nabbing the
highest opening for a film playing on fewer than 1,000 screens after
20th Century Fox's "Borat," which opened at $26.4 million from 837
locations in fall 2006. Disney couldn't have gone wider than it did
due to the limited number of digital 3-D screens.
Previous record-holder for best Super Bowl opening was "When a
Stranger Calls," which grossed $21.6 million. "Titanic" previously
held the record for best Super Bowl weekend gross at $25.2 million.
Overall, business was up at the box office, even with the football
game. The film biz has long used Super Bowl weekend to open female-
skewing pics, and this year was no exception.
Coming in No. 2 for the frame was Lionsgate's Jessica Alba horror
entry "The Eye," which debuted at a solid $13 million from 2,436
locations.
The weekend's other two new wide entries, however, had trouble
finding traction in falling outside the top 10 box office chart. Gold
Circle's Eva Longoria Parker starrer "Over Her Dead Body,"
distributed by New Line, grossed $4.6 million from 1,977 locations,
putting it at No. 11.
Paramount Classics' nature TV show spoof "Strange Wilderness" grossed
$3 million from 1,208 runs, placing No. 13.
In its third weekend, Fox's "27 Dresses" dropped 37% to $8.4 million
from 2,976 locations to place No. 3, besting testosterone-
driven "Meet the Spartans," also from Fox, and Lionsgate's "Rambo,"
both in their second weekends. Cume for "Dresses" is $57.1 million.
Fox Searchlight's quirky dramedy and best pic nominee "Juno"
continued to play exceptionally in placing No. 4 for the weekend.
Film declined 27% to $7.4 million from 2,475 runs for a boffo cume of
$110.3 million.
"Spartans" came in No. 5, declining 61% to $7.1 million from 2,643
runs for a cume of $28.3 million. "Rambo," a Lionsgate-the Weinstein
Co. co-production, declined 62% to $7 million from 2,764 runs for a
cume of $29.8 million. "Rambo" placed No. 6.
Generally speaking, holdovers see steep drops on Super Bowl weekend,
and particularly male driven titles.