While patents are a terrible expense and hassle and contrary to open-source tech philosophy, trademarks are free and easy defensible IP. KiteLab Group's feral-capitalism strategy includes a family of trademarks which may someday have considerable branding value, as long as pricing and quality are competitive.
"Energy Wing" is hereby reserved by KiteLab Group for wingmill and looping wing AWECS marketing. KiteLab's membrane wingmills continue to evolve nicely since they debuted in 2008 as possibly the first-to-market AWE product.
Feel free to reserve choice trademarks in KiteLab Group's name for our collective use. The Ultra(Kite), (the "ultra" prefix) and SkyHigh are sample reserved trademarks. "AWE" itself is Joe and my linguistic contribution to the public domain, unless some prior usage emerges.