Please contact Meg Metz at mmetz@... for more information.

 

The content strategist will be working closely with the UX team to craft the experience. They have the beginnings of content, culled by researchers. Help is needed on next steps in assembling it into useful content that aligns with the cognitive behavioral therapy program for one of their pharma client's unique products. First task at hand would be to take a 'lay of the land', developing a strategy for moving forward, and spelling out next steps for the team. The second major task will be to discuss how best to collaborate and time tables. The contract will last 3+ months, 40 hrs/wk; all work must be done on-site.  

 

Most of the current information is in large Excel spreadsheets. Ultimately there will be an algorithm that helps parse content into the cognitive behavior therapy stream.  There will be lots of metadata/tagging work that needs doing, cross-referencing. This is far more libsci with excellent writing skills. The content will need to be written at an 8th or 9th grade reading level for the patient group. Adobe Suite is used heavily, so experience with InDesign or InCopy would be helpful, along with familiarity with various Content Management Systems. 

 

CONTENT STRATEGIST - Job Description

 

The content strategist plans for the creation, publication, and governance of useful, usable content.

 

RESPONSIBLITIES:

• Define content strategy plan, key themes and message, and recommended topics.
• Content purpose (i.e., how content will bridge the space between audience needs and business requirements)
• Content gap analysis
• Metadata frameworks and related content attributes - Identify the type and structure of metadata
• Search engine optimization (SEO) -Editing and organizing the content on a page or across a website o Implications of strategic recommendations on content creation, publication, and governance. Define the guidelines by which all online content is governed
• Write useful, usable content specifically intended for online publication
• Possess organization and communication skills needed to maintain brand integrity and dialogue with users
• Develop and maintain editorial tone
• Must work to define not only which content will be published, but purpose of publishing the content
• Conduct a detailed audit and analysis of existing and new content
• Must understand the basics of user experience design, be able to translate information architecture documentation, write effective metadata, and manage an ever-changing and growing content inventory 

REQUIRED SKILLS:

• Detail oriented with strong organizational skills • Excellent written & verbal skills • Ability to create well written and accurate content • Ability to work effectively in a fast-paced, high-pressure environment.
• Must be a “team player”
• Pharma / Healthcare experience a plus
• Experience working with large data sets/content inventories • Experience working with a technologist • Understanding of software development cycles • Understanding of interaction design and information architecture in regards to content strategy • Understanding of content organization and classification 

EXPERIENCE:

• BBA/BBS/BA degree
• 5 years experience as a content strategist