Re: The Golden Formula For SUCCESSFUL Selling On eBay
Here's the Golden Formula you can use as you see fit in your eBay ads. You'll notice it's an evolutionary development of the AIDA formula that goes a few steps beyond the original version.
1. Capture Your Best Prospect's Attention
2. Reveal Why He or She Should Be VERY Interested In Your Listing (What do you have for your target prospect? What's in it for him?)
3. Tell Why Your Prospect Should Believe You (Who are you and how does your personal history, experience, or chance encounter make you someone he should listen to)
4. Prove It (Show pictures, share a story, cite examples, provide test results, or supply customer testimonials)
5. List the Benefits of your Item and Briefly Describe Each (Bullet Points really work here)
6. Declare All Relevant Facts and Features, Don't hide anything...100% Full Disclosure! (Brand, model, size, color, age, condition, packaging, previous owner, damages, etc.)
7. Emphasize Your Track Record of Exceptional Customer Service and Quick Shipping (Ease their fears about doing business with someone they don't yet know)
8. Nudge Prospects To ACTION Now (Remind them that it's in their best interest to do so. Give them a valid reason to act now rather than to put it off)
This Golden Formula is proven and works close to 100%....try it and see!!