Use Short Paragraphs, Short Sentences, Short Words and Short Segments

The universe likes speed. In our time-pressed society, nobody likes to read long passages unless it's written by a Steven King or John Grisham and those volumes are read purely for pleasure and relaxation.

Shopping on eBay is engaging and action-oriented and not a passive activity. Make it easy. Make it effortless for people to breeze through your listings.

Keep them moving. If they stumble or stall, they probably move right on past your listings.

Forget about using big words when small ones will do. Forget about using long passages in your eBay descriptions because it causes prospects to flee faster than a fly within range of a swatter.

Look at the most read publications - newspapers - and emulate their short, punchy, straight-to-the-point style.

Study the articles in USA Today or the Wall Street Journal and you'll invariably find short paragraphs - particularly at the beginning.

There's a very good reason for this. It keeps people reading. And that's exactly the effect you want to create.

Use These  Instead of These...

Tough   Difficult
Get   Receive
Tell   Inform
Use   Utilize
Show   Indicate
Place   Positioning
Now   Currently
End   Finalize, Terminate
Start   Initiate
Test   Experiment
Make   Manufacture
Stop   Prevent
Buy   Purchase
Giant   Enormous

So remember, the less words used, the better!!

Good Luck Everybody