This group has all the appearance of being a very active one. Thanks
for taking the time and effort to get it started. What makes these
things work is input from members. So I thought I should try to add
something by describing what I am doing. Maybe it might spark an
idea. First let me explain that I know I am probably walking a
pretty fine line on some of the eBay rules but I will clean things
up as I go along. I feel if I am going to take something away from
this group I have an obligation to contribute something.
Been selling on eBay for 4 years. Sold all kinds of stuff.
Machinery, a boat, an aircompressor, sewing machines tools and
lately lots of books which have been our speciality for the past
couple of years. Have just recently been listing the books on eBay
and in our fairly new store. Been using Half.com of course but just
recently listing on ebay proper. Our books are listed at many other
venues. A few months ago registered as a TA.
To get started I put up a website where folks can sign up for free
yardsales and classifieds and register their businesses. The idea
here is to build trafic to to that site. When the traffic started I
contacted some local businesses and offered them a free ad on the
site if they would hand out our fliers. Worked pretty well. Picked
up 6 new customers. Only problem they are book customers and we
really want to branch out into other more profitible items. But it
is a start. We have an estate sale company and a couple of
auctioneers and an antique mall participating in our flier program.
This is the free site I use.
http://www.michiganbusinessregister.com
You can see the flier I use here.
http://www.mobiletradingassistant.com/taflier2.html
I can print these 3 to a standard sheet and if in a hurry print a
few on my printer but usually print them at Staples in bulk.
And last week had a guy who bought out a music store contact me. He
has a ton of stuff but a lot of it is guitars and I am not sure what
to do with those yet. I registered a domain name the same as my eBay
ID and am in the process of setting up a store front and a blog
under this domain in an effort to do a little cross promotion. I am
using oscommerce for the store and and Wordpress for the blog. Also
have set up a personal auction site. Thought I might offer a few
private auctions from the site eventually.
Our TA site is here http://www.mobiletradingassistant.com
Today I added some vinal letters to the back of the jalopy. You can
see it here. http://www.mdvpc.com/images/iebay4u.jpg
Well there you have it. I am going to sign up for the eBay
instructors program next week and get certified. I wish they would
let us teach the course in a live conference room on the internet. I
use conference rooms alot and teach some other courses in them now.
I also use the confernce room to show clients my books with live
video. I make training videos and ebooks and am planning on doing a
video on the use of Turbo Lister. I don't understand all the
negative feedback about that program. I use it and think it is great.
Well thanks for letting me ramble on. Don't send the eBay cops after
me. I will fix my violations shortly.
Chet Hastings
potholecountry
I'm an Education Specialist trained by Ebay (that's how you're told to describe
yourself to prospective students), and i did it so I could use the Ebay logo in
my company forms.
I do private Ebay coaching with individuals and businesses and the power behind
my Triple-Star Ebay status PowerSeller, Ebay Registered Trading Assistant and
Education Specialist trained by Ebay adds instant credibility that PREsells my
fee structure before I ever speak with clients.
I'm in a difficult situation in that we live in a VERY rural section of Upstate
NY (We were the ones you saw flooded the last few weeks!!), and the farmer
mindset is tough to overcome when it comes to something like "selling on the
what-net, inter-what?
I am looking to get involved with the adult education program, but there are no
computer labs nearby that will allow me to do real-time training. So I'm pretty
much left doing individual one-on-one onsite trainings.
I'm not very proactive marketing my ES service, but I've been a manager and
trainer for years, and the glow in a person's eyes when the light goes on and
they finally GET IT, is heart warming!!
If I can be of assistance let me know!!
Good Luck Everybody & Much Success!!
--- In EbayTradingAssistantsConsignments-101@yahoogroups.com, "Nanette
Sparrow" <nanette@...> wrote:
>
> Are any members currently giving eBay classes?
>
> I plan to complete the eBay Education Specialist program in the next
> few months and begin offering classes this fall.
>
> I'm not concerned with losing business by teaching others, I
> anticipate it will be some of the best advertising that I can do while
> making money at the same time.
>
> So if anyone's already doing this I would love to hear what your
> format is, what materials you use, etc.
>
> Nanette Sparrow
> www.auctiondepotinc.com
> eBay ID: auctiondepotinc
>
Are any members currently giving eBay classes?
I plan to complete the eBay Education Specialist program in the next
few months and begin offering classes this fall.
I'm not concerned with losing business by teaching others, I
anticipate it will be some of the best advertising that I can do while
making money at the same time.
So if anyone's already doing this I would love to hear what your
format is, what materials you use, etc.
Nanette Sparrow
www.auctiondepotinc.com
eBay ID: auctiondepotinc
Steve, your newspaper idea is GOLDEN, I'm gonna look into that strategy myself! What a fantastic leave-behind item as you say!!
Nanette, the idea of cutting cost by selling advertising to non-competitive local business is genius. Your insights are solution driven and right on point!!
Here I go beggin' again for folks to share, but that was the whole idea for this group 'ya know!
ANY brochure, flyers or other marketing tools that folks are using to successfully advertise their business or develope new business, please feel free to share them with the group.
Forward them to me and I'll format them and upload them here under the FILES or LINKS section so we all can benefit.
I was schooled in the PAY IT FORWARD mind set, that by helping others we truly help ourselves!!!
GOOD LUCK EVERYBODY & MUCH SUCCESS
-===-===-===-===-===-===-===-===-===-===-===-===- --- In EbayTradingAssistantsConsignments-101@yahoogroups.com, "Nanette Sparrow" <nanette@...> wrote: > > Steve, > > The 4 page newspaper is a great idea. I hope you share the stories in > it with all of us. Also, you should consider selling ads in it to > businesses that compliment, not compete, with yours. You not only > could pay for the printing but maybe even make a little money as well. > > I've designed various flyers and brochures for my customers to pick up > while in my store and to use at trade shows, etc. One is a newsletter > that has articles about eBay, how many people are registered, how many > items sold,etc. I also have one for eBay motors for the people > interested in consigning a car. > > Nanette >
I'm currently working on a few guides to post as I'm writting this missive!! I'm also currently working on a new website and I'm waiting until it's completed before I start posting them on Ebay!!
BTW -- You could do a great guide entitled "How to Set Up A Successful Ebay Drop Off Store" which I personally think would be a BIG hit! Taking that idea a step further, I also think folks would be willing to PAY $$$ for that info if it was released as an eBook as well!!
Folks, we're ALL fountains of expert information about many things, don't ever take the value of information lightly...knowledge sells!!
I've posted a link to information about"How To Make Your Knowledge Sell" Check out the LINKS section in the navigation bar!!
Hey Nanette, maybe we can "JV" (joint venture) on your upcoming eBook!! LOL!!
Oh Nanette, one last thing I was talking to my Uncle today and he said he lived on Brett Rd. NW in Huntsville for 5 years, He was a professor at the college.
Good Luck Everybody & Much Success!!
-===-===-===-===-===-===-===-===-===-===-===-===-
--- In EbayTradingAssistantsConsignments-101@yahoogroups.com, "Nanette Sparrow" <nanette@...> wrote: > > I just thought I'd ask sincce I'm sitting here thinking what do I > really know about X??? Is anyone utilizing the review or guide > section of eBay? > > I looked at a few today and people with only 2 or 3 guides have rated > in the top 5000, 1000, etc. So, I guess since it's new, jump on board > and you'll get a good rating? > > Since I take consignments and never know what I'm selling one week to > the next...does that make me an expert on everything? LOL > > If anyone here has written a guide or review I'd love to hear about > it, and how you think it's helping your 'business'. > > Nanette >
Steve,
The 4 page newspaper is a great idea. I hope you share the stories in
it with all of us. Also, you should consider selling ads in it to
businesses that compliment, not compete, with yours. You not only
could pay for the printing but maybe even make a little money as well.
I've designed various flyers and brochures for my customers to pick up
while in my store and to use at trade shows, etc. One is a newsletter
that has articles about eBay, how many people are registered, how many
items sold,etc. I also have one for eBay motors for the people
interested in consigning a car.
Nanette
-- My vision for this group was a kind of think tank where everyone's specific perspective focused on a single objective will generate growth for many. Well you guys are creating great questions, answers and offering some solutions!! Thanks for all the postings.
-- A very special thanks to Ron for sending a Press Release template for use by member of the group. Thanks again Ron!!
Group Benefit Tip -- If you ever need forms, contracts, source information always check the navigation links in the blue margin to the left, we'll be adding plenty of business forms and contracts as this group grows. Reember to click on the FILES and LINKS buttons from time to time.
Ron's Press Release template is currently the 1st FILE of many I'm sure!!
I'm hoping to have word within the next 24-48 hrs. from the owner of the software I'd like to give to eveyrone who joins this group by July 19th, if in fact they'll actually allow me to give it away. I'm very sorry for the delay!!
Either way I'll be sending the Yahoo Group Thank You email Monday the 17th!!
Selling Your Own Merchandise...Be Your BEST Customer!!
If you're like a lot of people who are Trading Assistants or run an Ebay consignment business you most likely enjoy the benefit of making money while spending very little or nothing at all.
I'm sure all of us have had the excitement of selling someting that we thought was nothing for BIG $$$, it's doubly great when you do that for a client and they receive a nice big check too!!
Just make sure you're maximizing you profits as well as selling experience, because if you're only selling other people's stuff and not scouting and finding you own merchandise to sell "You're Leaving Money On The Table" as they say!!
As consignment sellers we're always doing reasearch as to what sells for what, but if you don't scout you area antique malls and stores, thrift & book shops, consignment shops looking for underpriced treasures.
So spend a little time looking, you could become your own BEST customer!!
Over the next few month this Editorial section will be sharing specifics that will help everyone identify common items that are easily found at garage , yard and rummage sales -- Flea markets -- antique and thrift shops and stores that you can resale on ebay for 300%, 500% even 1000% profits!!
And when I say "sharing specific" I mean SPECIFICS!!
What to look for
where to find it
how much to pay for it
... It's gonna truly open your eyes
The BEST part is that most ebay sellers walk past them thinking they're junk!!
So stay tuned for some great caah generating information!!
I have not started yet but plan to in the near future. I have been thinking about ways to get the word out. We will not have a brick and mortar. At least not yet.
1. Small Neighborhood Newsletter - 700 homes - Upper Middle Income Area
2. Have our flyer passed out door to door with companies that already do door to door canvassing. Should be a pretty small fee.
3. Neighborhood Newspaper - Denver Metro area is over 3 million people. The two large newspapers combined a few years ago and their ad rates exploded. The Sentenial Papers are more of a Neighborhood Paper. Can target areas much closer to where I live and the ad rates are much more reasonable. Probably place small ads in the service area to start.
4. Word of mouth
I have also entertained the idea of making my own four page newspaper. You can print about 10,000 copies on newsprint for about $300.00. I would pass these
out door to door. Also leave at beauty shops, car dealers, doctor or dentist offices, oil change stations, etc. I would try to leave in any type of office or business with a waiting room. People will naturaly pick up anything to read while they wait. Anything printed on newspaper stock to look like a Newspaper will be read. Much more so than just a plain flyer. I would envision articles about unique items offered on ebay. Success stories of our own on unique items. A few ads put in strategic places between the articles to promote our Trading Assistent business.
Still in the planning stages. I hope to start shortly.... too busy working to get anything else done.
I promise Huntsville hasn't changed much since you're been here.
LOL A little bigger, but still a small town at heart.
I'll be glad to keep you updated on everything. If you tell me how,
I'll even post "in progress" photos. I'm designing the in-store
signage as we speak. (don't tell anyone, but I think I stole some
ideas off the internet!)
I think the most important advertising we're doing is the outside
sign on the store. We're located in a Walmart shopping center so
the requirements are a channel letter lit sign on raceways. The
most expensive by the way. But I look at it as a one time expense
that generates more customers than any advertising we will ever do.
The Walmart we are next to is in the top 5% of Walmarts in terms of
volume so I don't think we could have a better location.
We put up a temporary banner stating "coming soon" with our name and
web site. We had 50+ hits on the web site yesterday and have had
10+ calls on consignments and just as many wanting to know if we're
hiring. We ran an ad in the local paper "Turn your eBay hobby into
a career" and had the most qualified applicants then we had ever had
in 30+ combined years in multiple industries.
The biggest problem seems to be qualifying customers and reducing
their expectations to a reasonable price. Everyone thinks their
items are worth more than anyone elses. But that's what an auction
atmposhere does....reduces everything to market value. It's a fine
line to decide what's suitable for an auction and what needs to be
in a store.
Last week we took in a collection of Civil War Prints. I knew that
they wouldn't bring what the customer expected at auction. So we
listed them in our eBay store at 25% markup from what we wanted with
a best offer option. We have sold 3 this week with no offers at our
listed price. If we had run an auction, I don't think they would
have brought half as much! Needless to say, we have a very happy
customer and have once again proven that our fees aren't out of
their pocket, we earn them in our ability to make their items bring
more money!!!
I plan to join the local Chamber of Commerce this month so I can be
included in the "small business expo". This may sound like a
scavenger, but with 80% of small business going out of business in
the first 2 years, I want to be their first call to liquidate. This
year alone we have liquidated a tire store, boxing gym and jewelry
store, and that's through 'word of mouth'.
I will be glad to post our press releases when they are finished.
Just a small note that I find funny, our local paper won't take our
advertisements but seem eager to write about us...go figure?
I think the most important thing I've learned that would help others
who are considering an independent drop-off location is you have to
attract enough business to be able to say NO to what doesn't make
you a profit. If you're taking in "beanie babies" just to have
something to list you're doing something wrong.
Also, if you're considering a franchise....don't buy a bakery unless
you're a baker. The franchises are making money selling
franchises. If you're successful consigning on eBay you don't need
them. Check out their track record. If you take their published
volume and divide it by the number of stores, it's easy to see
everyone's going broke owning them.
My husband and I have owned a jewelry store and pawn shop for the
past 6 years. So it's second nature for us to ask "how much do you
need" when someone brings us something to sell. If the item won't
bring it, we just tell them to take it home and find their own
buyer. If you can't do that....don't get in this business!
The biggest issue I'm facing right now is finding the right software
to list on eBay Motors and to research eBay so I don't have to go
through pages of unsold items to see what something's worth. If
anyone has any ideas or suggestions I would love to hear them.
I can't wait to hear everyone's idea (and critics) of what we're
doing and what's working for them.
Nanette
www.auctiondepotinc.com
I just thought I'd ask sincce I'm sitting here thinking what do I
really know about X??? Is anyone utilizing the review or guide
section of eBay?
I looked at a few today and people with only 2 or 3 guides have rated
in the top 5000, 1000, etc. So, I guess since it's new, jump on board
and you'll get a good rating?
Since I take consignments and never know what I'm selling one week to
the next...does that make me an expert on everything? LOL
If anyone here has written a guide or review I'd love to hear about
it, and how you think it's helping your 'business'.
Nanette
Ron,
I know about the license issue for eBay motors. I had to get a
state license also. But at $400 per year for the $2k commissions
this month it was worth it.
As far as blogs go, I'm thinking of adding one to our website
www.auctiondepotinc.com and including it on my eBay site as well.
I'll also look into the link on your last post.
I don't see how the gift cards would help me any, as any local
customers would be sellers and not buyers. Also we're in high
dollar rent area so no plywood signs allowed. We're paying $6k for
a channel letter sign on our storefront, but I've justified it as a
one time expense. We talked to the city sign inspector and any
other signs we put up on roadways will be removed so it's not worth
trying it even if they're only up for a few months.
As far as the franchise trying to sell to you, check out
www.amitheonlyone.org and you'll probably change your mind really
quick. It seems the only people making money on these franchises
are the people selling franchises. It's not feasible for people in
any area. If you're successful as a TA or Trading Post why would
you need a franchise anyway?
Nanette Sparrow
www.auctiondepotinc.com
Nanette,
I appreciate the comments and suggestions.
But eBay motors doesn't work for me, Illinois is insisting that we buy a
dealer license to sell vehicles of any kind other than those in my name (on
the Title) and that is limited to 5 per year.
I Blog with Blogstream, my blog is http://searchppc.blogstream.com Titled
"When you need to Know USLINX com" sneaky way of getting my site mentioned.
Also I answer feedback and send original feedback by signing it with my
store name that way I might pickup a customer or two.
Like you I haven't had a big problem with slow payers or deadbeats, although
there have been about three who stiffed me. Slightly less than 1%, we
assumed when we started that it would be around 1.5% and we are bettering
that.
As to coupons, haven't had much luck there, but am considering Gift Cards,
not only does it give you the money in advance, but it locks in the places
they can shop, with ME exclusively.
We found a local sign painter who will do 4'x8' plywood signs, not overly
professional, but adequate for $150 each, counting the posts and labor it
ends up running close to $210 per sign, no stats as to how effective they
are. To soon to tell.
If I lived in a population center like you do, I would really go for it, as
you seem to be doing, with the physical store and whole bit. I SOLD IT, is
trying to sell me a franchise, but it isn't feasible for me in this area.
Keep up the good work, and let us know about any additional things you are
doing that works. Of Course. LOL
Ron McBride
CEO
www.USLINX.com
"Where you go when you need to Know"
-----Original Message-----
From: EbayTradingAssistantsConsignments-101@yahoogroups.com
[mailto:EbayTradingAssistantsConsignments-101@yahoogroups.com]On Behalf Of
Nanette Sparrow
Sent: Wednesday, July 12, 2006 7:21 AM
To: EbayTradingAssistantsConsignments-101@yahoogroups.com
Subject: [EbayTradingAssistantsConsignments-101] Re: Advertising
Ron,
I've got the business cards, flyers, etc. I am also lucky to have a
neighbor who owns a PR firm and he is writing some press releases
for me as we speak.
We had a oil painting consigned 2 weeks ago. Local wife of a
senator and state supreme court judge. Painted in 1840, has been
displayed in the local art museum, historic depot, and the family
home which is open to the public for tours and on the historic
register. It's been appraised at $10,000. We are going to have
press releases for that piece as well and coincide listing it in our
eBay store around our Grand Opening. We sold an original set of
Spock ears from the Star Trek TV series last year for $5k and I
regret not getting press coverage on that one. If I had of, we may
have been opening this store sooner.
I don't have a blog. :( But I was kicking that idea around last
week. I've heard that adding one to the website would also increase
the search engine ranking???? If you know of a good one as an
example I would love to see the link. If you blog please tell me
more about it!
I'm located in Huntsville, AL. The county population here is around
300,000. There is only 1 other drop-off store who is in a bad
location, doesn't advertise, and their listings are shrinking fast.
Their website now says the drop off location is closed because
business is "exploding" and they're going to private appointments
only with a minimum $500 item value. Funny thing is they had a
bunch of $5 items listed last week. :) I haven't seen anything of
value listed.
I am basically concentrating on using my opening advertising budget
for cable TV. ROS (Run of schedule) is really cheap here. For the
month of July, 15 second spots are only a $1 with an upfront $30
production charge. Since the store is being remodeled I really
can't have any video of the interior and since the sign won't be
installed for another month, of the exterior either. So a bunch of
15 second spots sounds like the best bet. It would be like a slide
show with voice over. Wonder how fast the announcer can talk? LOL
I think he needs to say eBay over and over.
We've sold 3 cars and a motorcyle this month which alone brought in
over $2k in commissions so expanding to eBay Motors has been a good
idea. However, I think I'm going to start another user id just for
that. I don't won't to loose my feedback rating over a few cars.
We try to drive them and inspect them before listing and have turned
down quite a few but still, I'm not a mechanic.
A lot of people on the eBay Groups have complained of slow paying or
non paying bidders but I have to say this has never been a problem
for me. It's been months since I've even had to send out a payment
reminder.
It seems a lot of the franchise drop-offs are using coupons in
ValPack or Coupon express. Most of them are for free research on an
item. I think that's funny because we research everything for
free. Also, just to concentrate on the 3 closet zip codes would
cost $2k a month. You can expect a 2% return on coupons so if you
do the math that's just a waste of advertising money.
I would love to do billboards just for the name recognition, but
again, it's too expense. Just one is $3k a month.
Hope some other members have additional ideas. Like everyone else,
I want the most bang for my buck.
Nanette Sparrow
Auction Depot, Inc.
www.auctiondepotinc.com
Yahoo! Groups Links
Hey
attached is a Press release we recently used to announce the consolidation of
our Struggle Games Co. into USLINX.com
Thought
maybe you guys could adapt it for your own use.
Ron McBride
CEO
www.USLINX.com
"Where you go when you need to
Know"
-----Original
Message----- From: EbayTradingAssistantsConsignments-101@yahoogroups.com
[mailto:EbayTradingAssistantsConsignments-101@yahoogroups.com]On Behalf Of iebayforyou Sent: Wednesday, July 12, 2006
10:08 AM To:
EbayTradingAssistantsConsignments-101@yahoogroups.com Subject: [EbayTradingAssistantsConsignments-101]
Re: Advertising
Nanette,
Great Post!!
Talk about small world, I lived in Huntsville in
1975 & 1976 while in school there. What a great town, I remember concerts
at the Von Braun Civic Center. I'm sure I spelled tht wrong! LOL!
You seem to have most everything
advertisingwise covered...Good on 'Ya!!
I personally think creating a buzz is VERY important and
you tying in the painting is very wise. I'd love to see the press it
generates. Any links to anything?? Keep us updated.
I'm happy to hear your using local cable
TV media sales, and next to inventory and electricty, advertising is most
imprtant and sadly in most cases small business don't advertise enough.
Maybe you could give some insghts on this
type of advertising as your experience unfolds!! Ipersonally would love to
learn more from the client's peerspective.
Why can't you include clips from the
construction within your 15 spots, someting like "Working to build your
business and clients $$$" and you can start the advertising while your
waiting to open!!
Give Pre-Grand Opening information,
advertise your website, phone number, mention the painting...stuff like
that!? Talk about creating a buzz!!
Just an idea!!
Also, would you be willing to share a
generic press release template with the group? I'm sure others would love to
see a professional example. Thanks in advance!!
Have you thought about tie-ins with
other local business during your Grand Opening. Maybe all your customers
receive a Free discount coupon book with $$$ savings on
goods and services from yours and other businesses.
If your store is located in a strip
mall or shopping center row, this type of joint venturing works well and
is very cost effective, in this time of high gas prices folks look for
savings and they USE coupons!!
I've always been interested in a drop off
location, however like Ron, I also live in a very rural section of Upstate NY
and must expand my area to generate business.
I'd love to learn your business model and
the research information for your enterprise if you'd be willing to share them,
for many of us you're doing the equivilent of "walking on water"
!!
Good Luck Everybody & Much Success!!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-
--- In EbayTradingAssistantsConsignments-101@yahoogroups.com, "Nanette
Sparrow" <nanette@...> wrote:
>
> Ron,
>
> I've got the business cards, flyers, etc. I am also lucky to have a
> neighbor who owns a PR firm and he is writing some press releases
> for me as we speak.
>
> We had a oil painting consigned 2 weeks ago. Local wife of a
> senator and state supreme court judge. Painted in 1840, has been
> displayed in the local art museum, historic depot, and the family
> home which is open to the public for tours and on the historic
> register. It's been appraised at $10,000. We are going to have
> press releases for that piece as well and coincide listing it in our
> eBay store around our Grand Opening. We sold an original set of
> Spock ears from the Star Trek TV series last year for $5k and I
> regret not getting press coverage on that one. If I had of, we may
> have been opening this store sooner.
>
> I don't have a blog. :( But I was kicking that idea around last
> week. I've heard that adding one to the website would also increase
> the search engine ranking???? If you know of a good one as an
> example I would love to see the link. If you blog please tell me
> more about it!
>
> I'm located in Huntsville, AL. The county population here is around
> 300,000. There is only 1 other drop-off store who is in a bad
> location, doesn't advertise, and their listings are shrinking fast.
> Their website now says the drop off location is closed because
> business is "exploding" and they're going to private
appointments
> only with a minimum $500 item value. Funny thing is they had a
> bunch of $5 items listed last week. :) I haven't seen anything of
> value listed.
>
> I am basically concentrating on using my opening advertising budget
> for cable TV. ROS (Run of schedule) is really cheap here. For the
> month of July, 15 second spots are only a $1 with an upfront $30
> production charge. Since the store is being remodeled I really
> can't have any video of the interior and since the sign won't be
> installed for another month, of the exterior either. So a bunch of
> 15 second spots sounds like the best bet. It would be like a slide
> show with voice over. Wonder how fast the announcer can talk? LOL
> I think he needs to say eBay over and over.
>
> We've sold 3 cars and a motorcyle this month which alone brought in
> over $2k in commissions so expanding to eBay Motors has been a good
> idea. However, I think I'm going to start another user id just for
> that. I don't won't to loose my feedback rating over a few cars.
> We try to drive them and inspect them before listing and have turned
> down quite a few but still, I'm not a mechanic.
>
> A lot of people on the eBay Groups have complained of slow paying or
> non paying bidders but I have to say this has never been a problem
> for me. It's been months since I've even had to send out a payment
> reminder.
>
> It seems a lot of the franchise drop-offs are using coupons in
> ValPack or Coupon express. Most of them are for free research on an
> item. I think that's funny because we research everything for
> free. Also, just to concentrate on the 3 closet zip codes would
> cost $2k a month. You can expect a 2% return on coupons so if you
> do the math that's just a waste of advertising money.
>
> I would love to do billboards just for the name recognition, but
> again, it's too expense. Just one is $3k a month.
>
> Hope some other members have additional ideas. Like everyone else,
> I want the most bang for my buck.
>
> Nanette Sparrow
> Auction Depot, Inc.
> www.auctiondepotinc.com
>
Talk about small world, I lived in Huntsville in 1975 & 1976 while in school there. What a great town, I remember concerts at the Von Braun Civic Center. I'm sure I spelled tht wrong! LOL!
You seem to have most everything advertisingwise covered...Good on 'Ya!!
I personally think creating a buzz is VERY important and you tying in the painting is very wise. I'd love to see the press it generates. Any links to anything?? Keep us updated.
I'm happy to hear your using local cable TV media sales, and next to inventory and electricty, advertising is most imprtant and sadly in most cases small business don't advertise enough.
Maybe you could give some insghts on this type of advertising as your experience unfolds!! Ipersonally would love to learn more from the client's peerspective.
Why can't you include clips from the construction within your 15 spots, someting like "Working to build your business and clients $$$" and you can start the advertising while your waiting to open!!
Give Pre-Grand Opening information, advertise your website, phone number, mention the painting...stuff like that!? Talk about creating a buzz!!
Just an idea!!
Also, would you be willing to share a generic press release template with the group? I'm sure others would love to see a professional example. Thanks in advance!!
Have you thought about tie-ins with other local business during your Grand Opening. Maybe all your customers receive a Free discount coupon book with $$$ savings on goods and services from yours and other businesses.
If your store is located in a strip mall or shopping center row, this type of joint venturing works well and is very cost effective, in this time of high gas prices folks look for savings and they USE coupons!!
I've always been interested in a drop off location, however like Ron, I also live in a very rural section of Upstate NY and must expand my area to generate business.
I'd love to learn your business model and the research information for your enterprise if you'd be willing to share them, for many of us you're doing the equivilent of "walking on water" !!
Good Luck Everybody & Much Success!!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=- --- In EbayTradingAssistantsConsignments-101@yahoogroups.com, "Nanette Sparrow" <nanette@...> wrote: > > Ron, > > I've got the business cards, flyers, etc. I am also lucky to have a > neighbor who owns a PR firm and he is writing some press releases > for me as we speak. > > We had a oil painting consigned 2 weeks ago. Local wife of a > senator and state supreme court judge. Painted in 1840, has been > displayed in the local art museum, historic depot, and the family > home which is open to the public for tours and on the historic > register. It's been appraised at $10,000. We are going to have > press releases for that piece as well and coincide listing it in our > eBay store around our Grand Opening. We sold an original set of > Spock ears from the Star Trek TV series last year for $5k and I > regret not getting press coverage on that one. If I had of, we may > have been opening this store sooner. > > I don't have a blog. :( But I was kicking that idea around last > week. I've heard that adding one to the website would also increase > the search engine ranking???? If you know of a good one as an > example I would love to see the link. If you blog please tell me > more about it! > > I'm located in Huntsville, AL. The county population here is around > 300,000. There is only 1 other drop-off store who is in a bad > location, doesn't advertise, and their listings are shrinking fast. > Their website now says the drop off location is closed because > business is "exploding" and they're going to private appointments > only with a minimum $500 item value. Funny thing is they had a > bunch of $5 items listed last week. :) I haven't seen anything of > value listed. > > I am basically concentrating on using my opening advertising budget > for cable TV. ROS (Run of schedule) is really cheap here. For the > month of July, 15 second spots are only a $1 with an upfront $30 > production charge. Since the store is being remodeled I really > can't have any video of the interior and since the sign won't be > installed for another month, of the exterior either. So a bunch of > 15 second spots sounds like the best bet. It would be like a slide > show with voice over. Wonder how fast the announcer can talk? LOL > I think he needs to say eBay over and over. > > We've sold 3 cars and a motorcyle this month which alone brought in > over $2k in commissions so expanding to eBay Motors has been a good > idea. However, I think I'm going to start another user id just for > that. I don't won't to loose my feedback rating over a few cars. > We try to drive them and inspect them before listing and have turned > down quite a few but still, I'm not a mechanic. > > A lot of people on the eBay Groups have complained of slow paying or > non paying bidders but I have to say this has never been a problem > for me. It's been months since I've even had to send out a payment > reminder. > > It seems a lot of the franchise drop-offs are using coupons in > ValPack or Coupon express. Most of them are for free research on an > item. I think that's funny because we research everything for > free. Also, just to concentrate on the 3 closet zip codes would > cost $2k a month. You can expect a 2% return on coupons so if you > do the math that's just a waste of advertising money. > > I would love to do billboards just for the name recognition, but > again, it's too expense. Just one is $3k a month. > > Hope some other members have additional ideas. Like everyone else, > I want the most bang for my buck. > > Nanette Sparrow > Auction Depot, Inc. > www.auctiondepotinc.com >
Ron,
I've got the business cards, flyers, etc. I am also lucky to have a
neighbor who owns a PR firm and he is writing some press releases
for me as we speak.
We had a oil painting consigned 2 weeks ago. Local wife of a
senator and state supreme court judge. Painted in 1840, has been
displayed in the local art museum, historic depot, and the family
home which is open to the public for tours and on the historic
register. It's been appraised at $10,000. We are going to have
press releases for that piece as well and coincide listing it in our
eBay store around our Grand Opening. We sold an original set of
Spock ears from the Star Trek TV series last year for $5k and I
regret not getting press coverage on that one. If I had of, we may
have been opening this store sooner.
I don't have a blog. :( But I was kicking that idea around last
week. I've heard that adding one to the website would also increase
the search engine ranking???? If you know of a good one as an
example I would love to see the link. If you blog please tell me
more about it!
I'm located in Huntsville, AL. The county population here is around
300,000. There is only 1 other drop-off store who is in a bad
location, doesn't advertise, and their listings are shrinking fast.
Their website now says the drop off location is closed because
business is "exploding" and they're going to private appointments
only with a minimum $500 item value. Funny thing is they had a
bunch of $5 items listed last week. :) I haven't seen anything of
value listed.
I am basically concentrating on using my opening advertising budget
for cable TV. ROS (Run of schedule) is really cheap here. For the
month of July, 15 second spots are only a $1 with an upfront $30
production charge. Since the store is being remodeled I really
can't have any video of the interior and since the sign won't be
installed for another month, of the exterior either. So a bunch of
15 second spots sounds like the best bet. It would be like a slide
show with voice over. Wonder how fast the announcer can talk? LOL
I think he needs to say eBay over and over.
We've sold 3 cars and a motorcyle this month which alone brought in
over $2k in commissions so expanding to eBay Motors has been a good
idea. However, I think I'm going to start another user id just for
that. I don't won't to loose my feedback rating over a few cars.
We try to drive them and inspect them before listing and have turned
down quite a few but still, I'm not a mechanic.
A lot of people on the eBay Groups have complained of slow paying or
non paying bidders but I have to say this has never been a problem
for me. It's been months since I've even had to send out a payment
reminder.
It seems a lot of the franchise drop-offs are using coupons in
ValPack or Coupon express. Most of them are for free research on an
item. I think that's funny because we research everything for
free. Also, just to concentrate on the 3 closet zip codes would
cost $2k a month. You can expect a 2% return on coupons so if you
do the math that's just a waste of advertising money.
I would love to do billboards just for the name recognition, but
again, it's too expense. Just one is $3k a month.
Hope some other members have additional ideas. Like everyone else,
I want the most bang for my buck.
Nanette Sparrow
Auction Depot, Inc.
www.auctiondepotinc.com
I spent 30
years as manager of various brick and mortar stores like Woolworths, TG&Y
Stores, Coast to Coast, Bell-Scot, Economart (one of the first big discount
stores), and I found that getting your name in front of your potential customers
is the best thing you can do. I know everyone says that, but you have to do it,
business cards seem old hat in this day and age, but they can be handed out
quickly and everywhere, and many are retained and added to Rolodexes which
keeps you active in their network.
Big Sales
brochures while nice, are not the answer especially for a new store opening up.
Flyers in local papers within your market radius announcing the opening will
bring customers in the first time, but unless you create the atmosphere that
makes them want to come back, you are losing out on the profits that repeat
customers bring, these are the ones that you don’t have to advertise to get,
they are yours already.
Online, I
have found that an occasional press release, timely stories in your blog (you
do have a blog don’t you? J ), and constantly
promoting your site will bring traffic, but traffic isn’t sales, here again you
have to provide the atmosphere that makes them want to buy from you.
As to
Trading Assistant, I can’t say much, have had a few clients over the past 6
months, but it is turning out to be a lot harder to make it work than I
thought. I live in a very rural area, county pop is 9,683 if you don’t include
the 3,000 prisoners we have in two prisons here, and there are 6 Trading
assistants within 30 miles of me. None seem to be setting the world on fire.
Word of
mouth has gotten me more clients than the road signs I had put up, the ads in
local papers, the flyers I left in stores around town, and everything else
lumped together.
Perhaps
some of the others will be able to help us both. I toyed with the idea of
opening a dropoff store, but the county seat has only 1400 population, and the
rent and utilities creates a nut that is hard to crack. So for now I will stick
with the online stores.
We did
generate a little over $700 this last week, which is our largest in the last
six months, but we sold some big ticket items and collected for some that had
been sold in previous weeks, so that is no indication of future sales.
Hope you
get answers for both of us.
Ron McBride
CEO
www.USLINX.com
"Where you go when you need to
Know"
-----Original
Message----- From: EbayTradingAssistantsConsignments-101@yahoogroups.com
[mailto:EbayTradingAssistantsConsignments-101@yahoogroups.com]On Behalf Of Nanette Sparrow Sent: Sunday, July 09, 2006 6:41
PM To:
EbayTradingAssistantsConsignments-101@yahoogroups.com Subject: [EbayTradingAssistantsConsignments-101]
Advertising
Hello everyone!
I'm opening a Brick & Mortar store in
2 weeks and wanted to start a topic on advertising. I would love to hear
what everyone else is doing and what is working or not working for them.
I'm opening a Brick & Mortar store in 2 weeks and wanted to start a topic on advertising. I would love to hear what everyone else is doing and what is working or not working for them.
Those questions are alsomajor factors, if you're in a highly populated area you might be able to set lower rates due to the larger volume you might do. If you live in a more rural section of the USA, you might have to charge more and extend your marketing area.
My personal business model includes TA income (consignment sales) at about 24-28% of total monthly revenue, but I'm hoping in this group we'll brainstorm ways to raise my income 15-20% by this time next year.
We live in very rural section of Upstate NY (Delaware County) and market our services over a 1 hr drive radius from our home. I've never set specific target amounts for clients served each month. I focus on total sales. I turn down more stuff than I accept each month!!
My main concern...if the ads that are running are getting my phone rininging.
If my monthly sales figures exceed my expenses by my desired margin. I'm happy!!
I've tried to diversity my income streams, to protect myself from sudden swings. I sell alot of my own merchandise as well as doing private Ebay consultation with both individuals and businesses.
My wife calls me the Cash-a-nator!! LOL!
Folks, It's my humble opinion that the best way to run ANY business is with the Ready-Set-Go frame work.
Ready -- Plan (who what when where why & how)
Set -- Double Check you plan (get help, answers)
G0 -- Action (implement your plan, do something)
Again, thanks to Ron for his excellent point, this is exactly what I had in mind when I launched this site!!
I know others out there have valuble insights as well.
We're waiting to hear from more of you!!
Good Luck Everybody & Great Success
PS... the Freebie I offered for all members who joined by July 19th will be sent via an individual group email message with "Yahoo Group Thank You Freebie" in the subject line and please be advised that the link will be deactivated on July 20th.
--- In EbayTradingAssistantsConsignments-101@yahoogroups.com, "Ronald McBride" <netquest@...> wrote: > > With your commission rate and charges, how many customers are you serving on > a monthly basis? > > Where are you located? > > What is the population of the area served? > > These are pertinent questions that each of us must answer when we post our > rates. We can list any rate we want, but unless there is someway to judge > rates in ratio to results, it means nothing to us. > > Regards, > > Ron McBride > CEO > www.USLINX.com > "Where you go when you need to Know" > > -----Original Message----- > From: EbayTradingAssistantsConsignments-101@yahoogroups.com > [mailto:EbayTradingAssistantsConsignments-101@yahoogroups.com]On Behalf Of > iebayforyou > Sent: Saturday, July 08, 2006 10:24 PM > To: EbayTradingAssistantsConsignments-101@yahoogroups.com > Subject: [EbayTradingAssistantsConsignments-101] What Is Your Time Worth ==> > Re: Commission Rates > > What Is Your Time Worth, Setting Your Commission Rates > > Whenever I'm asked about commission rates for Ebay consignment > sellers I always ask, "What Is Your Time Worth?" Before you can set > a commission rate schedule you must answer that question. > > If you've spent anytime looking through the Ebay directory for > Trading Assistants (if you haven't, I suggest you do so very soon), > you'll find that commission rates are as low as 5% and as high as 60% > > How you can make any money charging your clients only 5%, but the > beauty of this business is that you are free to set your rates > however you like. Maybe some of those folks that charge low rates > will join our group and we can ask them. LOL! > > Personally my rates are as follows... > > 35-50% depending on how much merchandise I'm selling for my client. > > If I'm given only one item to sell as a one shot deal I charge the > full 50%, however if we have an ongoing relationship and I'm selling > several items or doing an estate liquidation I'll charge 35%. If I'm > selling an automobile I charge an listing fee of $35 and take 25% > > I also have set a $50 selling minimum, by that I mean I refuse to > take any item on consignment that won't sell for at least $50 bucks. > > If clients want to run a Reserve Auction, I charge them a $10 > listing fee (payable in advance), but it's refunded if the reserve > is met and the auction closes SOLD! > > Those are my basic commission rates...if I can't earn a minimum of > $25 per item I accept for consignment when it sells then It's not > worth my time. > > Here's my thinking, I figure it takes me about an 45 min. to 1 hour > to research the item, photograph it, wrap and package, edit the > pictures and upload them, write the description and schedule or > launch the auction. My time is worth $25 per hour to me!! > > So remember, before you can set your rates and fees you must answer > the question "What Is Your Time Worth" for yourself. > > Let's hear what others have to say on the topic of commission rates!! > > Good Luck Everybody and Much Success!! > > =-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-= > --- In EbayTradingAssistantsConsignments-101@yahoogroups.com, Steve > Johnson stevej46@ wrote: > > > > I am still debating a commission rate. I have looked at several > trading assistents within my geograhic area and I see everything > from about 5% on up. Don't see how anyone could possibly run a > successful business at 5%. > > > > Since I am sure I will charge substantially higher, how do you > justify your commission rate to potential customers? > > > > How do you choose a commission rate or rates? > > > > Steve Johnson > > > > > > > > > > > > --------------------------------- > > Sneak preview the all-new Yahoo.com. It's not radically > different. Just radically better. > > > > > > > > > > > > Yahoo! Groups Links >
With your commission rate and charges, how many customers are you serving on
a monthly basis?
Where are you located?
What is the population of the area served?
These are pertinent questions that each of us must answer when we post our
rates. We can list any rate we want, but unless there is someway to judge
rates in ratio to results, it means nothing to us.
Regards,
Ron McBride
CEO
www.USLINX.com
"Where you go when you need to Know"
-----Original Message-----
From: EbayTradingAssistantsConsignments-101@yahoogroups.com
[mailto:EbayTradingAssistantsConsignments-101@yahoogroups.com]On Behalf Of
iebayforyou
Sent: Saturday, July 08, 2006 10:24 PM
To: EbayTradingAssistantsConsignments-101@yahoogroups.com
Subject: [EbayTradingAssistantsConsignments-101] What Is Your Time Worth ==>
Re: Commission Rates
What Is Your Time Worth, Setting Your Commission Rates
Whenever I'm asked about commission rates for Ebay consignment
sellers I always ask, "What Is Your Time Worth?" Before you can set
a commission rate schedule you must answer that question.
If you've spent anytime looking through the Ebay directory for
Trading Assistants (if you haven't, I suggest you do so very soon),
you'll find that commission rates are as low as 5% and as high as 60%
How you can make any money charging your clients only 5%, but the
beauty of this business is that you are free to set your rates
however you like. Maybe some of those folks that charge low rates
will join our group and we can ask them. LOL!
Personally my rates are as follows...
35-50% depending on how much merchandise I'm selling for my client.
If I'm given only one item to sell as a one shot deal I charge the
full 50%, however if we have an ongoing relationship and I'm selling
several items or doing an estate liquidation I'll charge 35%. If I'm
selling an automobile I charge an listing fee of $35 and take 25%
I also have set a $50 selling minimum, by that I mean I refuse to
take any item on consignment that won't sell for at least $50 bucks.
If clients want to run a Reserve Auction, I charge them a $10
listing fee (payable in advance), but it's refunded if the reserve
is met and the auction closes SOLD!
Those are my basic commission rates...if I can't earn a minimum of
$25 per item I accept for consignment when it sells then It's not
worth my time.
Here's my thinking, I figure it takes me about an 45 min. to 1 hour
to research the item, photograph it, wrap and package, edit the
pictures and upload them, write the description and schedule or
launch the auction. My time is worth $25 per hour to me!!
So remember, before you can set your rates and fees you must answer
the question "What Is Your Time Worth" for yourself.
Let's hear what others have to say on the topic of commission rates!!
Good Luck Everybody and Much Success!!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
--- In EbayTradingAssistantsConsignments-101@yahoogroups.com, Steve
Johnson <stevej46@...> wrote:
>
> I am still debating a commission rate. I have looked at several
trading assistents within my geograhic area and I see everything
from about 5% on up. Don't see how anyone could possibly run a
successful business at 5%.
>
> Since I am sure I will charge substantially higher, how do you
justify your commission rate to potential customers?
>
> How do you choose a commission rate or rates?
>
> Steve Johnson
>
>
>
>
>
> ---------------------------------
> Sneak preview the all-new Yahoo.com. It's not radically
different. Just radically better.
>
Yahoo! Groups Links
What Is Your Time Worth, Setting Your Commission Rates
Whenever I'm asked about commission rates for Ebay consignment
sellers I always ask, "What Is Your Time Worth?" Before you can set
a commission rate schedule you must answer that question.
If you've spent anytime looking through the Ebay directory for
Trading Assistants (if you haven't, I suggest you do so very soon),
you'll find that commission rates are as low as 5% and as high as 60%
How you can make any money charging your clients only 5%, but the
beauty of this business is that you are free to set your rates
however you like. Maybe some of those folks that charge low rates
will join our group and we can ask them. LOL!
Personally my rates are as follows...
35-50% depending on how much merchandise I'm selling for my client.
If I'm given only one item to sell as a one shot deal I charge the
full 50%, however if we have an ongoing relationship and I'm selling
several items or doing an estate liquidation I'll charge 35%. If I'm
selling an automobile I charge an listing fee of $35 and take 25%
I also have set a $50 selling minimum, by that I mean I refuse to
take any item on consignment that won't sell for at least $50 bucks.
If clients want to run a Reserve Auction, I charge them a $10
listing fee (payable in advance), but it's refunded if the reserve
is met and the auction closes SOLD!
Those are my basic commission rates...if I can't earn a minimum of
$25 per item I accept for consignment when it sells then It's not
worth my time.
Here's my thinking, I figure it takes me about an 45 min. to 1 hour
to research the item, photograph it, wrap and package, edit the
pictures and upload them, write the description and schedule or
launch the auction. My time is worth $25 per hour to me!!
So remember, before you can set your rates and fees you must answer
the question "What Is Your Time Worth" for yourself.
Let's hear what others have to say on the topic of commission rates!!
Good Luck Everybody and Much Success!!
=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=-=
--- In EbayTradingAssistantsConsignments-101@yahoogroups.com, Steve
Johnson <stevej46@...> wrote:
>
> I am still debating a commission rate. I have looked at several
trading assistents within my geograhic area and I see everything
from about 5% on up. Don't see how anyone could possibly run a
successful business at 5%.
>
> Since I am sure I will charge substantially higher, how do you
justify your commission rate to potential customers?
>
> How do you choose a commission rate or rates?
>
> Steve Johnson
>
>
>
>
>
> ---------------------------------
> Sneak preview the all-new Yahoo.com. It's not radically
different. Just radically better.
>
We're so glad to see that there is so much interest. My goal is to
offer suggestions, share-winning strategies, and share losing ideas,
all
with the hope that EVERYBODY will be able to improve their Ebay
presence.
While I'm happy with the venue EBAY, and the opportunity it provides
average folks like you and I to develop and run global businesses,
I'm not very happy with Ebay's desire to keep control over the
customers that buy my products and services. It's down right
UNAMERICAN!!
I'd also like to ask every member to lease spread the word about
this group!! Please, feel free to post a mention of it on the Ebay
TA discussion board. Simply let folks know that you've found a Yahoo
group dedicated to the success of Ebay Trading Assistants and
consignment sellers. Let's create some buzz!!
Let's spread the word, the more contributors we have the better the
content and the more we'll learn. Only through the participation of
the entire group will our knowledge base grow.
Everybody has something of value to add, and together we'll all
become better sellers for our clients (and make more money too!!)
Remember, Success Always Leaves Footprints, lets follow them
together!!
Good Luck Everybody and Much Success
--- In EbayTradingAssistantsConsignments-
101@yahoogroups.com, "Ronald L. McBride Sr." <netquest@...> wrote:
>
> I was glad to see someone who isn't associated with eBay start
> something like this group.
>
> Have used Yahoo Groups for last six years, and find that it
provides a
> great format.
>
> Perhaps we can learn from each other as you have suggested, I know
> that so far I have had to learn the hard way.
>
> Being almost 60, it ain't easy learning over but here I am.
>
> Ron
> www.uslinx.com
>
I was glad to see someone who isn't associated with eBay start
something like this group.
Have used Yahoo Groups for last six years, and find that it provides a
great format.
Perhaps we can learn from each other as you have suggested, I know
that so far I have had to learn the hard way.
Being almost 60, it ain't easy learning over but here I am.
Ron
www.uslinx.com
I am still debating a commission rate. I have looked at several trading assistents within my geograhic area and I see everything from about 5% on up. Don't see how anyone could possibly run a successful business at 5%.
Since I am sure I will charge substantially higher, how do you justify your commission rate to potential customers?
How do you choose a commission rate or rates?
Steve Johnson
Sneak preview the all-new Yahoo.com. It's not radically different. Just radically better.
Welcome to the Ebay Trading Assistant & Consignment -- 101 group!!
This group main focus is helping evryone build a successful Ebay
business with a steady and growing income and customer base!!
We'll be moderating messages so so nobody is bothered by ads
for viagra or low rate home interest loans, we;ll only provide
the specific content that you are looking for.
Please no advertising, but you can use a signature to your website
home page only.
We hope that you will feel comfortable in posting relevent information
or ask questions that will help someone find an answer to something
it's important than regardless what your level of experience share
whatever knowledge you have...Pay It Forward and we'll all succeed!
Again, WELCOME!!!