All Hyderabad based Usability enthusiast,

 

Its time to get together and update our knowledge bank. We are organizing an evening event at Oracle India on AJAX and Cognitive psychology, which are the hot topics now in HCI.

 

Agenda

 Timing: 4:30 pm - 6:30 pm
 Date: Thursday, 30th March.
 Location: Oracle New Campus, behind Cyber Towers.
 Freebies:  Tea and snacks at Oracle.
  
  Invited Speakers: 

·          AJAX:  Srikanth Krishnan, Sr. Manager Development. Applications Consulting, Oracle India. 

·          COGNITIVE PSYCHOLOGY. Dr Dinesh K Boosani, PhD Psychology. Member of International Transactional Analysis Association (ITAA) USA

·           Additional Agenda item: 

o         Formation of ACM CHI local Hyderabad chapter. We have already started interaction with ACM. But since it’s a local event everyone needs to support this and add views. 

o         New local Hyderabad CHI group:
 chihyderabad@yahoogroups.com, on similar lines with Bangalore CHI mailing list. (chibangalore@yahoogroups.com)

  Please send a confirmation mail to ddhayan@..., so that we can plan accordingly 

 

Regards

Dhayan

---

Yahoo! Mail
Use Photomail to share photos without annoying attachments.

Hey,

New interviews with design icons from the field are posted under the title
"Getting emotional with..." on the design-emotion website.

Check it out and give your opinion!

www.design-emotion.com/en/interviews

Marco


> -----Oorspronkelijk bericht-----
> Van: EmotionalDesign@yahoogroups.com
> [mailto:EmotionalDesign@yahoogroups.com]
> Verzonden: dinsdag 17 januari 2006 17:42
> Aan: EmotionalDesign@yahoogroups.com
> Onderwerp: [EmotionalDesign] Digest Number 34
>
> There is 1 message in this issue.
>
> Topics in this digest:
>
>       1. emotional spam
>            From: "suresh" <suresh.jv@...>
>
>
> ________________________________________________________________________
> ________________________________________________________________________
>
> Message: 1
>    Date: Tue, 17 Jan 2006 11:33:35 +0530
>    From: "suresh" <suresh.jv@...>
> Subject: emotional spam
>
> Isn't this an age old trick/con job that most of us have fell for Some
> time or the other. Is it that we all lack proper judgement under certain
> emotions... Can someone clarify?
>
> One familiar story I can recall is about the poor village family
> Standing across the road while the leader approaches you asking For
> money to go back to their village. [Typically I've seen this In all
> major cities] Once I fell for it and observed countlessly Other people
> falling for it and giving out considerable amount of Money than one
> would give to any begger. Scam/spam/sham, when laced with proper
> emotion, will definitely hit a person atleast once even if they have
> heard about it thousand times. [But Why?]
>
> But most fall for it for Greed/Sex. [IMO] What amazes me is everyone of
> us learn only when it hits us hardly.
>
> PS: Even to this day, I get mail from bill gates promising a dollar/mail
> forwarded.
>
> Suresh.
>
>
> > -----Original Message-----
> > From: EmotionalDesign@yahoogroups.com
> > [mailto:EmotionalDesign@yahoogroups.com] On Behalf Of cindy mason
> > Sent: Saturday, January 14, 2006 12:20 AM
> > To: EmotionalDesign@yahoogroups.com
> > Subject: Re: [EmotionalDesign] Digest Number 32
> >
> >
> > Its called social engineering.
> >
> > Made famous by ring of people surrounding the Kevin
> > Poulsen, Kevin Mitnik
> > crowd.
> >
> > aka con artists
> > many criminals are also experts at this kind of
> > manipulation.
> > without a foundation of morality, an emotional agent
> > may be suspected of this
> > type of behavior.
> >
>
>
>
>
>
>
>
> ________________________________________________________________________
> ________________________________________________________________________
>
>
>
> ------------------------------------------------------------------------
> Yahoo! Groups Links
>
>
>
>
> ------------------------------------------------------------------------
>

Isn't this an age old trick/con job that most of us have fell for Some
time or the other. Is it that we all lack proper judgement under certain
emotions... Can someone clarify?

One familiar story I can recall is about the poor village family
Standing across the road while the leader approaches you asking For
money to go back to their village. [Typically I've seen this In all
major cities] Once I fell for it and observed countlessly Other people
falling for it and giving out considerable amount of Money than one
would give to any begger. Scam/spam/sham, when laced with proper
emotion, will definitely hit a person atleast once even if they have
heard about it thousand times. [But Why?]

But most fall for it for Greed/Sex. [IMO] What amazes me is everyone of
us learn only when it hits us hardly.

PS: Even to this day, I get mail from bill gates promising a dollar/mail
forwarded.

Suresh.


> -----Original Message-----
> From: EmotionalDesign@yahoogroups.com
> [mailto:EmotionalDesign@yahoogroups.com] On Behalf Of cindy mason
> Sent: Saturday, January 14, 2006 12:20 AM
> To: EmotionalDesign@yahoogroups.com
> Subject: Re: [EmotionalDesign] Digest Number 32
>
>
> Its called social engineering.
>
> Made famous by ring of people surrounding the Kevin
> Poulsen, Kevin Mitnik
> crowd.
>
> aka con artists
> many criminals are also experts at this kind of
> manipulation.
> without a foundation of morality, an emotional agent
> may be suspected of this
> type of behavior.
>

Its called social engineering.

Made famous by ring of people surrounding the Kevin
Poulsen, Kevin Mitnik
crowd.

aka con artists
many criminals are also experts at this kind of
manipulation.
without a foundation of morality, an emotional agent
may be suspected of this
type of behavior.



--- EmotionalDesign@yahoogroups.com wrote:

> There are 3 messages in this issue.
>
> Topics in this digest:
>
>       1. Re: emotional spam (was This personals site
> is actually...)
>            From: Anirudha Joshi
> <anirudhaidc@...>
>       2. RE: emotional spam (was This personals site
> is actually...)
>            From: "suresh" <suresh.jv@...>
>       3. RE: emotional spam (was This personals site
> is actually...)
>            From: Amrut <amrutpujari@...>
>
>
>
________________________________________________________________________
>
________________________________________________________________________
>
> Message: 1
>    Date: Thu, 12 Jan 2006 21:14:02 +0530
>    From: Anirudha Joshi <anirudhaidc@...>
> Subject: Re: emotional spam (was This personals site
> is actually...)
>
> I thought that it was a thoughtful, potentially
> emotional spam to this
> list that has been dormant for a while. I have seen
> other well-written
> spams that can evoke an emotional response. Coming
> to think of it,
> truly emotion-evoking spams may eventually work -
> given the spammers
> intentions of course. Have you come across such
> spams too?
>
> Anirudha
>
>
>
>
>
________________________________________________________________________
>
________________________________________________________________________
>
> Message: 2
>    Date: Fri, 13 Jan 2006 10:52:30 +0530
>    From: "suresh" <suresh.jv@...>
> Subject: RE: emotional spam (was This personals site
> is actually...)
>
> > truly emotion-evoking spams
> > may eventually work - given the spammers
> intentions of
> > course. Have you come across such spams too?
> >
> > Anirudha
> >
>
>
> Why do you think the nigerian scam mail worked for
> so long!
>
> Suresh.
>
>
>
>
>
>
>
________________________________________________________________________
>
________________________________________________________________________
>
> Message: 3
>    Date: Fri, 13 Jan 2006 06:46:28 -0800 (PST)
>    From: Amrut <amrutpujari@...>
> Subject: RE: emotional spam (was This personals site
> is actually...)
>
> good point
>
>
> --- suresh <suresh.jv@...> wrote:
>
> > > truly emotion-evoking spams
> > > may eventually work - given the spammers
> > intentions of
> > > course. Have you come across such spams too?
> > >
> > > Anirudha
> > >
> >
> >
> > Why do you think the nigerian scam mail worked for
> > so long!
> >
> > Suresh.
> >
> >
> >
> >
> >
>
>
> __________________________________________________
> Do You Yahoo!?
> Tired of spam?  Yahoo! Mail has the best spam
> protection around
> http://mail.yahoo.com
>
>
>
>
>
>
________________________________________________________________________
>
________________________________________________________________________
>
>
>
>
------------------------------------------------------------------------
> Yahoo! Groups Links
>
>
>     EmotionalDesign-unsubscribe@yahoogroups.com
>
>
>
------------------------------------------------------------------------
>
>
>
>


__________________________________________________
Do You Yahoo!?
Tired of spam?  Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

good point


--- suresh <suresh.jv@...> wrote:

> > truly emotion-evoking spams
> > may eventually work - given the spammers
> intentions of
> > course. Have you come across such spams too?
> >
> > Anirudha
> >
>
>
> Why do you think the nigerian scam mail worked for
> so long!
>
> Suresh.
>
>
>
>
>


__________________________________________________
Do You Yahoo!?
Tired of spam?  Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

> truly emotion-evoking spams
> may eventually work - given the spammers intentions of
> course. Have you come across such spams too?
>
> Anirudha
>


Why do you think the nigerian scam mail worked for so long!

Suresh.

I thought that it was a thoughtful, potentially emotional spam to this
list that has been dormant for a while. I have seen other well-written
spams that can evoke an emotional response. Coming to think of it,
truly emotion-evoking spams may eventually work - given the spammers
intentions of course. Have you come across such spams too?

Anirudha

Moderator
Please block this address
Thanks
Amrut

--- "suzan.johnston2249@..."
<suzan.johnston2249@...> wrote:

> Well I just got engaged! I can't believe it, just
> last year I was beginning to think i would never
> meet anyone. I'm 25 already and I thought it was all
> over. After some recommendations from a buddy I
> joined up here:
> http://www.luversmeetinghere.info/gtvb and after 2
> weeks I was already meeting up with a beauty. Well,
> 14 months later and where still together and
> planning our marriage        for later this year =)
>
>




__________________________________________
Yahoo! DSL – Something to write home about.
Just $16.99/mo. or less.
dsl.yahoo.com

Well I just got engaged! I can't believe it, just last year I was beginning to
think i would never meet anyone. I'm 25 already and I thought it was all over.
After some recommendations from a buddy I joined up here:
http://www.luversmeetinghere.info/gtvb and after 2 weeks I was already meeting
up with a beauty. Well, 14 months later and where still together and planning
our marriage        for later this year =)

__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

From: Vinay H <vinayhp83@...>
Date: Aug 23, 2005 8:42 AM
Subject: Fwd: [wethehorizonites] Fwd: Kajol's Guide to Software Development
To: Shravista Sridhar <sravishta@...>, Thejaswini V Holla < thejaswini.holla@...>, Uday M S <m_s_uday2004@...>, Vasupradha R S < vasu.rs@...>, Viveka KR < krviveka_ec119@...>, Anantha Krishna C <ananthakrishnac@...>, Bhagyashri S Katti < bhagyashrikatti@... >, Coolest groups <coolest_group_msrit@yahoogroups.com>, Jayanth < tronicsfan@...>, Jayashree R < rtrackers@...>, Madhur Agarwal < agarwal_madhur84@...>, Manasa Srinivasulu < maanasa75@...>, Naghabhushan S Vaidhya <naga_vydya@...>, Namratha Chauhan < namrata.chauhan@... >, Niranjan <cadence84@...>, Prashanth J < pj_rvtron@...>, Preethi B < preethi_yashika@...>, Rashmi M N <rashmi_mn04@...>, Shekar Reddy < shekar83@...>

__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

Note: Forwarded message attached

-- Original Message --

From: shruthi shetty < shruthi_shetty12000@...>
To: Anant Agarwal <hi2_anant@...>
Cc: shyla < shyla_cs@...>, suma suma <swarup22001@...>, sunitha < mathrusri@...>, sunitha <sunu_nitha@...>, suresh_saunshi@..., thanuonline@..., umsh < v_umeshespcmrit@...>, vidhya <vidhya_cmrit@...>, shakthi vinod < prince_esp@...>, shakti vinod <shanx_dude@...>, alka3750jpr < alka3750jpr@...>, ambikatiwari@..., arcnaik@..., aruna <aruna_m40@...>, babu_064@..., Gemma Brown <gemma4@...>, DEEPA S < ur_deepa08@...>, ganesh <gane_2182@...>, us ha < sanjivini_usha@...>, usha hn <sanjivini_sunusha@...>, vishwanatha m < nisarga_vishwa@...>, Deepti Mangalgiri < meinalbeli@...>, shilpa mathur <shilpa6837@...>, PRAGYA MODI < pragu_2003@...>, sai prasad <bnsaiprasad@...>, sapna_2383 < sapna_2383@...>, Nisha Saxena <alisha1980in@...>
Subject: Fwd: FW: Aishwarya Rai's Guide to Computers

__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

Hello!
Look at this Computing & Internet information directory.
URL : http://www.hi-fiweb.com/users/amitha/
Cheers!
Amitha

Hello:

Human Factors International, a usability engineering company, is
developing a usability training product. And we would love to have
inputs of UI/ Visual/ Graphic designers and software engineers on
the same.

The input session will be conducted over the phone at a time and
date of your convenience. It will last approximately 40 minutes and
your identity will remain confidential.

If you agree to participate in this session, please reply to
vikram@... with the following details:

· Do you apply user-centered design (UCD) process to your work:

· If not, are you interested in applying user centered design
process to your work:

· Job designation:

· Primary responsibilities:

· Day-time phone number:

· Preferred day-time and recent date for the session:

Thank you very much.

- Vikram Chauhan
vikram@...
Human Factors Specialist
Human Factors International

__________________________________________________
Do You Yahoo!?
Tired of spam? Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

-----Original Message-----
From: EmotionalDesign@yahoogroups.com [mailto:EmotionalDesign@yahoogroups.com]On Behalf Of Ashish Tibrewal
Sent: Thursday, April 28, 2005 11:22 AM
To: vikram@...; EmotionalDesign@yahoogroups.com
Cc: ashi_tibrewal@...
Subject: RE: [EmotionalDesign] IBM Lotus Workplace User Experience Team

Hi Vikram,

I thought this could be of interest to members in this
group.

Am sorry, if I should not have posted this message in
this group.

Ashish Tibrewal

--- Vikram Chauhan <vikram@...> wrote:
> Would Ashish Tibrewal explain why this mail was sent
> to the Emotional Design
> Yahoo Group?
>
> - Vikram
>   -----Original Message-----
>   From: EmotionalDesign@yahoogroups.com
> [mailto:EmotionalDesign@yahoogroups.com]On Behalf Of
> Ashish Tibrewal
>   Sent: Thursday, April 28, 2005 10:23 AM
>   To: EmotionalDesign@yahoogroups.com
>   Subject: [EmotionalDesign] IBM Lotus Workplace
> User Experience Team
>
>
>   Dear Usability Tester,
>
>   In the past, you have participated in or have
> expressed interest in
>   testing the usability of IBM/Lotus software. The
> knowledge that we
>   acquire from these tests is invaluable and I am
> once again offering
>   you an opportunity to influence the direction of
> our products. This
>   time, we are asking you to look at some early
> visual concepts and give
>   us your opinions on their look and feel.
>
>   In order to facilitate your feedback, I have
> installed a web survey at
>   IBM DeveloperWorks. The survey presents 10 user
> interface design
>   concepts, and asks you to compare and contrast
> them as possible visual
>   designs for the next version of the Workplace
> product. Please answer
>   the 2 or 3 questions on all of the tabs before
> submitting.
>
>   I encourage you to take the survey (which should
> take 15-20 minutes to
>   complete) and to forward this request to any of
> your friends and
>   co-workers who currently use our products. The
> survey will be open for
>   the remainder of this week only. We need as much
> input from as many
>   different users and user types as we can get.
>
>   Thank you in advance for your continued feedback
> and comments!
>
>   You can find the survey at:
> 
>
https://www-10.lotus.com/ldd/usentry.nsf/Concepts?OpenForm
>
>
>
>   Chris Kergaravat, User Researcher
>   User Experience and Design Group
>   Lotus Software/IBM Software Group
>   1 Rogers St - 5204
>   Cambridge MA 02142
>   O: 617-693-8600
>   M: 617-869-5615
>
>
>
>
>
>
----------------------------------------------------------------------------
> --
>   Yahoo! Groups Links
>
>     a.. To visit your group on the web, go to:
>     http://groups.yahoo.com/group/EmotionalDesign/
>
>     b.. To unsubscribe from this group, send an
> email to:
>     EmotionalDesign-unsubscribe@yahoogroups.com
>
>     c.. Your use of Yahoo! Groups is subject to the
> Yahoo! Terms of Service.
>
>

__________________________________________________
Do You Yahoo!?
Tired of spam?  Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

I think we can 'make it interesting for everyone' by deconstructing
the design options shown in the questionnaire by asking what's so Yang
about these designs.

Inteface design, thanks to Donraja, has finally awoken to the idea of
aesthetics (and which sort of reflects in the IBM options too). But
before one goes into details, wouldn't it be appropriate to ask if
(and why) IBM should disclose design concepts like this in the first
place.

I am wet behind the ears in these matters. Any comments?

Mayur


On 4/28/05, Ashish Tibrewal <ashi_tibrewal@...> wrote:
> Hi Vikram,
>
> I thought this could be of interest to members in this
> group.
>
> Am sorry, if I should not have posted this message in
> this group.
>
> Ashish Tibrewal
>
>
> --- Vikram Chauhan <vikram@...> wrote:
> > Would Ashish Tibrewal explain why this mail was sent
> > to the Emotional Design
> > Yahoo Group?
> >
> > - Vikram
> >   -----Original Message-----
> >   From: EmotionalDesign@yahoogroups.com
> > [mailto:EmotionalDesign@yahoogroups.com]On Behalf Of
> > Ashish Tibrewal
> >   Sent: Thursday, April 28, 2005 10:23 AM
> >   To: EmotionalDesign@yahoogroups.com
> >   Subject: [EmotionalDesign] IBM Lotus Workplace
> > User Experience Team
> >
> >
> >   Dear Usability Tester,
> >
> >   In the past, you have participated in or have
> > expressed interest in
> >   testing the usability of IBM/Lotus software. The
> > knowledge that we
> >   acquire from these tests is invaluable and I am
> > once again offering
> >   you an opportunity to influence the direction of
> > our products. This
> >   time, we are asking you to look at some early
> > visual concepts and give
> >   us your opinions on their look and feel.
> >
> >   In order to facilitate your feedback, I have
> > installed a web survey at
> >   IBM DeveloperWorks. The survey presents 10 user
> > interface design
> >   concepts, and asks you to compare and contrast
> > them as possible visual
> >   designs for the next version of the Workplace
> > product. Please answer
> >   the 2 or 3 questions on all of the tabs before
> > submitting.
> >
> >   I encourage you to take the survey (which should
> > take 15-20 minutes to
> >   complete) and to forward this request to any of
> > your friends and
> >   co-workers who currently use our products. The
> > survey will be open for
> >   the remainder of this week only. We need as much
> > input from as many
> >   different users and user types as we can get.
> >
> >   Thank you in advance for your continued feedback
> > and comments!
> >
> >   You can find the survey at:
> >
> >
> https://www-10.lotus.com/ldd/usentry.nsf/Concepts?OpenForm
> >
> >
> >
> >   Chris Kergaravat, User Researcher
> >   User Experience and Design Group
> >   Lotus Software/IBM Software Group
> >   1 Rogers St - 5204
> >   Cambridge MA 02142
> >   O: 617-693-8600
> >   M: 617-869-5615
> >
> >
> >
> >
> >
> >
> ----------------------------------------------------------------------------
> > --
> >   Yahoo! Groups Links
> >
> >     a.. To visit your group on the web, go to:
> >     http://groups.yahoo.com/group/EmotionalDesign/
> >
> >     b.. To unsubscribe from this group, send an
> > email to:
> >     EmotionalDesign-unsubscribe@yahoogroups.com
> >
> >     c.. Your use of Yahoo! Groups is subject to the
> > Yahoo! Terms of Service.
> >
> >
>
> __________________________________________________
> Do You Yahoo!?
> Tired of spam?  Yahoo! Mail has the best spam protection around
> http://mail.yahoo.com
>
> ________________________________
> Yahoo! Groups Links
>
> To visit your group on the web, go to:
> http://groups.yahoo.com/group/EmotionalDesign/
>
> To unsubscribe from this group, send an email to:
> EmotionalDesign-unsubscribe@yahoogroups.com
>
> Your use of Yahoo! Groups is subject to the Yahoo! Terms of Service.

Hi Vikram,

I thought this could be of interest to members in this
group.

Am sorry, if I should not have posted this message in
this group.

Ashish Tibrewal

--- Vikram Chauhan <vikram@...> wrote:
> Would Ashish Tibrewal explain why this mail was sent
> to the Emotional Design
> Yahoo Group?
>
> - Vikram
>   -----Original Message-----
>   From: EmotionalDesign@yahoogroups.com
> [mailto:EmotionalDesign@yahoogroups.com]On Behalf Of
> Ashish Tibrewal
>   Sent: Thursday, April 28, 2005 10:23 AM
>   To: EmotionalDesign@yahoogroups.com
>   Subject: [EmotionalDesign] IBM Lotus Workplace
> User Experience Team
>
>
>   Dear Usability Tester,
>
>   In the past, you have participated in or have
> expressed interest in
>   testing the usability of IBM/Lotus software. The
> knowledge that we
>   acquire from these tests is invaluable and I am
> once again offering
>   you an opportunity to influence the direction of
> our products. This
>   time, we are asking you to look at some early
> visual concepts and give
>   us your opinions on their look and feel.
>
>   In order to facilitate your feedback, I have
> installed a web survey at
>   IBM DeveloperWorks. The survey presents 10 user
> interface design
>   concepts, and asks you to compare and contrast
> them as possible visual
>   designs for the next version of the Workplace
> product. Please answer
>   the 2 or 3 questions on all of the tabs before
> submitting.
>
>   I encourage you to take the survey (which should
> take 15-20 minutes to
>   complete) and to forward this request to any of
> your friends and
>   co-workers who currently use our products. The
> survey will be open for
>   the remainder of this week only. We need as much
> input from as many
>   different users and user types as we can get.
>
>   Thank you in advance for your continued feedback
> and comments!
>
>   You can find the survey at:
>
>
https://www-10.lotus.com/ldd/usentry.nsf/Concepts?OpenForm
>
>
>
>   Chris Kergaravat, User Researcher
>   User Experience and Design Group
>   Lotus Software/IBM Software Group
>   1 Rogers St - 5204
>   Cambridge MA 02142
>   O: 617-693-8600
>   M: 617-869-5615
>
>
>
>
>
>
----------------------------------------------------------------------------
> --
>   Yahoo! Groups Links
>
>     a.. To visit your group on the web, go to:
>     http://groups.yahoo.com/group/EmotionalDesign/
>
>     b.. To unsubscribe from this group, send an
> email to:
>     EmotionalDesign-unsubscribe@yahoogroups.com
>
>     c.. Your use of Yahoo! Groups is subject to the
> Yahoo! Terms of Service.
>
>

__________________________________________________
Do You Yahoo!?
Tired of spam?  Yahoo! Mail has the best spam protection around
http://mail.yahoo.com

-----Original Message-----
From: EmotionalDesign@yahoogroups.com [mailto:EmotionalDesign@yahoogroups.com]On Behalf Of Ashish Tibrewal
Sent: Thursday, April 28, 2005 10:23 AM
To: EmotionalDesign@yahoogroups.com
Subject: [EmotionalDesign] IBM Lotus Workplace User Experience Team

Dear Usability Tester,

In the past, you have participated in or have expressed interest in
testing the usability of IBM/Lotus software. The knowledge that we
acquire from these tests is invaluable and I am once again offering
you an opportunity to influence the direction of our products. This
time, we are asking you to look at some early visual concepts and give
us your opinions on their look and feel.

In order to facilitate your feedback, I have installed a web survey at
IBM DeveloperWorks. The survey presents 10 user interface design
concepts, and asks you to compare and contrast them as possible visual
designs for the next version of the Workplace product. Please answer
the 2 or 3 questions on all of the tabs before submitting.

I encourage you to take the survey (which should take 15-20 minutes to
complete) and to forward this request to any of your friends and
co-workers who currently use our products. The survey will be open for
the remainder of this week only. We need as much input from as many
different users and user types as we can get.

Thank you in advance for your continued feedback and comments!

You can find the survey at:
https://www-10.lotus.com/ldd/usentry.nsf/Concepts?OpenForm



Chris Kergaravat, User Researcher
User Experience and Design Group
Lotus Software/IBM Software Group
1 Rogers St - 5204
Cambridge MA 02142
O: 617-693-8600
M: 617-869-5615

Dear Usability Tester,

In the past, you have participated in or have expressed interest in
testing the usability of IBM/Lotus software. The knowledge that we
acquire from these tests is invaluable and I am once again offering
you an opportunity to influence the direction of our products. This
time, we are asking you to look at some early visual concepts and give
us your opinions on their look and feel.

In order to facilitate your feedback, I have installed a web survey at
IBM DeveloperWorks. The survey presents 10 user interface design
concepts, and asks you to compare and contrast them as possible visual
designs for the next version of the Workplace product. Please answer
the 2 or 3 questions on all of the tabs before submitting.

I encourage you to take the survey (which should take 15-20 minutes to
complete) and to forward this request to any of your friends and
co-workers who currently use our products. The survey will be open for
the remainder of this week only. We need as much input from as many
different users and user types as we can get.

Thank you in advance for your continued feedback and comments!

You can find the survey at:
https://www-10.lotus.com/ldd/usentry.nsf/Concepts?OpenForm



Chris Kergaravat, User Researcher
User Experience and Design Group
Lotus Software/IBM Software Group
1 Rogers St - 5204
Cambridge MA 02142
O: 617-693-8600
M: 617-869-5615

Hi Dhaval,

I appreciate your effort in exposing the "information processing"
dimension in the context. My replies are detailed below against each
of comments

> At Vrije University of Amsterdam, we have a special
> group of Multimedia & Culture within HCI, under Prof.
> Gerrit van der Veer. And we are looking into user's
> Emotion & Experience and their influence on design.
>
> Your Questions:
> ==============
> > * Of the three levels of emotion (Visceral,
> > Behavioral & Reflective)
> > which emotion is most prone to be influenced by
> > culture
>
> Norman says it is the Visceral level that is
> influenced by culture. Clearly Visceral reactions are
> immediate and are subjective but they are consistent
> within similar culture {Norman]. But this is not all.
> "Culture" is a knowledge that a human has, since he
> was born. This contradicts with Norman's thoughts. He
> says at Visceral Level there is no "cognitive"
> support. (Cognitive support is only at the Reflective
> level) But Culture is knowledge and knowledge can only
> be accessed through cognition.
>
> We think of culture as an inherent human behavior even
> though it's knowledge.




Going by the dictionary the word "Visceral" means `instinctive'.
Norman adds in his book "Visceral design is what nature does," and he
reckons it's "biologically prewired".

To me it appears visceral is impulsive, which brings into play the
instinctive emotions only.

Perhaps a person is born with the seeds of assimilative and cognitive
power. These powers grow with the growth of a person but the rate of
growth for each of them depends on external factors as well. This
difference in assimilative as well as cognitive power from person to
person renders different people prone to different level of influence
even in the same culture. This difference in assimilative and
cognitive power makes interpretations subjective. So even with
exposure to the same information the level and type of knowledge
acquired is different.




> > The ratio of influence of each of these three
> > emotions on the over
> > all emotional reaction to the product.
>
> (I think you meant this) First of all Visceral,
> Behavioral & Reflective are levels of information
> processing and not the "types of emotions".
> Ful-fleaged emotions only exist at reflective level.
>
> The ratio you are talking about depends on the type of
> product and context of use.


I feel unlike in a machine, information processing in humans is not a
process per se. Information processing in human is always coloured
with emotion. Like the same information process might yield different
result depending on the emotional state of mind the person is in.
Therefore any result of such processing of information in humans will
always have tinge or oodles of emotion depending upon the emotional
state you are in.

It appears to me that ratio of influence will depend on the situation
(which you have outlined as `context of use') and the emotional state
the person is in.







> > * How will the emotional response of a primitive man
> > (whose perceptions have not been skewed by popular
> > culture)be to a product, as opposed to a modern an
> >(with constant exposure to factors that changes his
> > perception) to the same product?
>
> That's a good question.
> I think, again you are referring to culture here. A
> "primitive man" and a "modern man" represent type of
> culture they belong to. E.g. western and eastern (may
> be). This would go again to your first question.
> This might not be a precise answer that you wanted.:-)


A primitive man (or a tribal) to me represent a person who is more
closer to nature and so the natural instincts are more sharp (or raw)
than the modern man. In contrast modern man information processing
capabilities are conditioned to yield results, which are predictable
so as to comply with the social mores. As in some culture it is
unmanly for a man to cry, so there is a social conditioning for a man
to appear tough and subsequently his information processing and
emotional reaction are conditioned by the culture he has been exposed
to.

My first question outlined "Of the three levels of emotion (Visceral,
Behavioural & Reflective which emotion is most prone to be influenced
by culture?" - I feel it is the reflective which appears prone to be
influenced mostly by culture as it is at this level that cognition
comes into play as aN important factor.

The influence of the culture increases in direct proportion to
growing role of the power of cognition from

Visceral > Behavioural > Reflective



Comments are welcomed !!

thnx,
----------------
Nazim

Hi Vikram,

At Vrije University of Amsterdam, we have a special
group of Multimedia & Culture within HCI, under Prof.
Gerrit van der Veer. And we are looking into user's
Emotion & Experience and their influence on design.

Your Questions:
==============
> * Of the three levels of emotion (Visceral,
> Behavioral & Reflective)
> which emotion is most prone to be influenced by
> culture?

Norman says it is the Visceral level that is
influenced by culture. Clearly Visceral reactions are
immediate and are subjective but they are consistent
within similar culture {Norman]. But this is not all.
"Culture" is a knowledge that a human has, since he
was born. This contradicts with Norman's thoughts. He
says at Visceral Level there is no "cognitive"
support. (Cognitive support is only at the Reflective
level) But Culture is knowledge and knowledge can only
be accessed through cognition.

We think of culture as an inherent human behavior even
though it's knowledge.

> The ratio of influence of each of these three
> emotions on the over
> all emotional reaction to the product.

(I think you meant this) First of all Visceral,
Behavioral & Reflective are levels of information
processing and not the "types of emotions".
Ful-fleaged emotions only exist at reflective level.

The ratio you are talking about depends on the type of
product and context of use.


> * How will the emotional response of a primitive man
> (whose perceptions have not been skewed by popular
> culture)be to a product, as opposed to a modern an
>(with constant exposure to factors that changes his
> perception) to the same product?

That's a good question.
I think, again you are referring to culture here. A
"primitive man" and a "modern man" represent type of
culture they belong to. E.g. western and eastern (may
be). This would go again to your first question.
This might not be a precise answer that you wanted.:-)


Comments will be appreciated.

Regards,
Dhaval Vyas




__________________________________
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Yahoo! Small Business - Try our new resources site!
http://smallbusiness.yahoo.com/resources/

Hi Guys:

Some interesting questions on emotional design by Nazim. Anyone care to
answer 'em?

* Of the three levels of emotion (Visceral, Behavioral & Reflective)
which emotion is most prone to be influenced by culture?

* The ratio of influence of each of these three emotions on the over
all emotional reaction to the product.

* How will the emotional response of a primitive man (whose
perceptions have not been skewed by popular culture) be to a product, as
opposed to a modern man (with constant exposure to factors that changes his
perception) to the same product?

- Vikram

PS: Nazim, I don't orgainse any gatherings on Emotional Design and Flow in
Delhi. But someone on the Group can take this initiative. Will the Delhi
Slim Shady please stand up?

i am marko, this is my first post on the list.

got the yahoo group link from the live fixed ppt ;)

the reason i post is to say thanks for the inspirational presentation and
tell you some of my thoughts about it.

>> The presentation on Emotional Design and Flow at IDC was nothing less
>> than
>> Ozzy Osbourne biting the head of a dove on stage in cold blooded animal
>> brutality. In other words, it went well as predicted.
>>
>> Appa, Anna, Dude had an audience of about 50 people out of which few
>> were
>> from IDC and a few from IIT. The rest we suspect were there just for the
>> air
>> conditioning.

most were pure computer science guys. didnt surprise me, that they weren't
much interested in interface issues and their emotional appeal. as you
might know coding of algorithms is straight functionality, the only beauty
and aesthetics involved is slick modularity.

>> Atul "Appa" W., the more authentic looking of the Tridev because of his
>> overactive holandric genes, started the presentation.
>>
>> He made sure the "disclaimers" and "fine print" were sounded off before
>> we
>> got to the "controversial issues". Atul also presented some established
>> papers that pointed towards emotional design. Check ppt for the details.

i missed that part.

>> Then Vikram "Dude" C stepped in to explain the concept of Emotional
>> Design
>> (ED) and Flow.

excellent lecture. it made me smile that he did what he taught: going with
the flow

>> He started by saying how his sister wanted to know: "Why
>> would you want to lecture in IDC on putting emotions in interfaces? Why
>> were
>> emotions taken out in the first place." Good point, Sis.
>>
>> Vikram blamed it all on Don Norman's Design Of Everyday Things, which
>> waxed
>> eloquent on usability, unfortunately downplaying on other aspects of a
>> human
>> being.

don just took up the zeitgeist. its no good blaming him

just like only a brain with a nicely filled stomach can start
philosophizing, only a wealthy market can afford to focus on anything
besides pure functionality.
or to put it in a different way: when there is no more urgent need for a
new tool to save survival, we can start about improving usability and
looking at its pretty looks.

>> Vikram, however, did point out that Don was quick to redeem
>> himself
>> with an apology in his next book, Why Attractive Things Work Better.
>> Though
>> a decade later.

zeitgeist again, the social flow of common judgement of things and concepts

>> Emotional Design according to Don Norman's latest book is divided into
>> Visceral, Behavioural, and Reflective.
>> See the ppt for more details.
>>
>> Then Vikram moved on to explain the concept of Flow. Flow is a state
>> where
>> you are so involved with the activity that nothing separates you from
>> the
>> activity. Time seems to pass away, you lose a sense of self and your
>> physical space.
>>
>> It's like a climbing a mountain with no harness. Remember Tom Cruise in
>> MI
>> II? When one is involved in such an intense activity, banal thoughts
>> like
>> "I
>> shouldn't leave my girlfriends in the freezer" should fade away. Nothing
>> should distract you. The dance should not separate itself from the
>> dancer.
>>
>>
>> Flow was substantiated with online examples of where Flow can be found
>> on
>> the Net. For example, an interface for a budget traveler is different
>> from
>> the interface of a backpacker. And also how Amazon has immersive content
>> when you search for a book. But the check out process is patented
>> 1-click
>> so
>> that the Flow is not broken.

I liked your graph a lot. Imensity of flow is correlating to the danger
one identifies with and the reward you get from taking the challenge.
And I totally agree with you: utilising the flow skills of a user is the
smoothest way to interact with his emotions because she keeps on
optimizing her very own conceptual model of the interface mechanisms. Also
the flow of a user is much easier to predict than random clicks on
anything that looks like a button.
The only remaining question is: how in hell can you create a sense of
danger with WinWord?

>> Atul "Anna" Joshi explained other ways of how ED and Flow can be
>> achieved
>> online. According to him, one such way is the use of narrative content.
>> He
>> took examples from movies and music to explain the same, ending most of
>> this
>> statements with vegara vegara (etc etc) that made Atul W and me snicker
>> like
>> little girls.

I had my share of experience with narrative flows. And I found, that the
further away I take the audience(!) from any given task, the more they let
themselves loose to come along. However, it is only entertainment, gaming
or education. With any interaction, where user input is the essence of the
action, it is highly difficult. Even very successful creativity-supporting
applications like photoshop, maya, cubase, intellij, etc allow for flow
only once the user is an expert.

>> We had some interesting questions like: The trade off of usability for
>> Emotional Design. We observed that the audience often ends up thinking
>> that
>> we are pitting usability against Emotional Design. But that is not the
>> case.
>> Emotional Design and Flow is not about making interfaces unusable. It is
>> about looking at other aspects of a human being for a more holistic
>> experience that is not only high on emotions but also usability. It is
>> about
>> successfully marrying the two so they walk hand in hand in to the
>> sunset.

Its a nice dream. But I rather believe that designers can only come up
with a nicely balanced mix, ever fighting any severe trade off.

*dream well and in true color*
marko

Answers to questions that Suresh asked on the presentation at IDC which will
be of interest to everybody:

- Is Amazon site a persuasive or immersive. From business perspective it is
persuading you to buy more & more things with minimal effort. [Is persuasion
part of immersive or vice versa][ will immersive become persuasive when
money is involved. :)]
Atul W: These are not related.

Persuasive is specific to an environment where the system/design needs to
convince and persuade the user to perform a specific task. E.g. an
e-commerce site like Amazon should persuade the user by giving information
that can convince him/her about buying the specific product by giving the
user convincing data like so many people have bought this, these are the
good reviews, celebrities bought it, how this is better etc.

Immersive: This is specific to an environment where the user needs to become
a part of the system and get involved completely in the system environment.
E.g. Virtual reality, games, etc

- Is visceral really pre-wired into our system. [Is it part of our basic
instinct] Is it always regardless of culture as stated in example or always
based on culture or otherwise. [Isn't culture part of emotion]
Vikram Chauhan: Yes. Visceral is pre-wired. For example the viseral reaction
to vomit is the same all over the world. However, I believe that over a
period of time, due to cutural and social conditioning, these reactions can
be changed. For example, according to Don, "some cultural prefer fat people,
others thin; but even within those cultures, there is agreement on what is
and is not attractive." Advertising and Media have long since been changing
our perceptions and reactions to every day things. The change is present,
though it is slow.


- What exactly are these 3 [V, B, R] - Are they the kind of reactions or
thoughts towards the product
Vikram Chauhan: Visceral, Behavioral and Reflective are three levels of
emotions, according to Don Norman in his book Attractive Things Work Better.

Below is more information on V, B, R from an interview that Don gave top The
Guardian some time ago. You can find it here:
http://www.guardian.co.uk/arts/features/story/0,11710,1166468,00.html



"Visceral design is what nature does," says Norman, and he reckons it's
"biologically prewired". Visceral design is about how things look, feel and
sound - the world of blue skies and apple pie. One of Norman's examples of
visceral design is the 1961 E-type Jaguar: it's the kind of car people fall
in love with and want to own. How well it works, and how much it costs, are
afterthoughts. Some people will buy a bottle of Perrier water for the
visceral design of the bottle, even if it costs more than similar water in a
crude but functional plastic bottle. Putting iMacs in colourful plastic
cases is another example of visceral design.
"Behavioural design is all about use," says Norman. "Appearance really
doesn't matter: performance does." This is the area where The Design of
Everyday Things was a huge success. Behavioural design is about getting
products to function well, and about making that functionality easily
accessible - an area where technology products often fall down. Some things
are complicated, so users may still have to learn how something works.
However, they should only have to learn it once, he says.
"Reflective design is about the meaning of things," says Norman. "It's about
message: what does using this product say about you? It's where your
self-image is. It depends on your age, background, culture." The reflective
level is where things like brand image and marketing come into play, selling
products not on their functionality but on things like prestige and
exclusivity. Reflective design about creating things you want to show off to
your friends. An example, on the cover of Emotional Design, is Philippe
Starck's Juicy Salif, about which the designer reportedly said: "My juicer
is not meant to squeeze lemons, it is meant to start conversations." Norman
says he has one, "but I don't use it for squeezing lemons".
Visceral appeal is fast, sometimes instant, and most products have it to
some degree. (Things that don't obviously have it are known as "acquired
tastes".) Behavioural design is useful, if not essential: there is a market
for clocks that make it really hard to tell the time but, outside design
museum shops, it is not a large one. Reflective design is often a part of
people's long-term relationship with a product - do they love it or hate it?
- and can be enhanced by brand marketing and cultural conditioning.
"Branding is pure reflection," says Norman. To reduce things to basics, the
visceral is what something looks like, the behavioural is how it works, and
the reflective is what it means to you. And every product works on all three
levels, whether the designer has thought about it or not. In Emotional
Design, Norman quotes Del Coates's book, Watches Tell More Than Time, where
he explains that "it is impossible to design a watch that tells only time.
Knowing nothing more, the design of a watch alone - or of any other product
- can suggest assumptions about the age, gender, and outlook of the person
who wears it".
In other words, there is no escape. Wearing a cheap, functional watch sends
a different message from wearing an expensive, but fashionable, model,
regardless of how well it tells the time. In the same way, Norman's "smart
casual" open-necked shirt and pullover send the message that he's a designer
rather than an accountant, while the fact that he's still immaculately
turned out shows that it's not accidental. They're the kind of assessments
we all make, but Norman brings them to the surface. (He likes the folk tale
about fish being the last to notice water.)
Norman points out that reflective design becomes more important as products
mature. In the early days, it may be a struggle to get something to work
well - the first cars, and the first computers, were examples. But when you
can take functionality for granted, how do you choose between different
products? You choose the ones with emotional appeal, the ones you can fall
in love with, the ones that say more about you than cash ever can.
"Reflective design is where companies live or die," says Norman.
Reflective design reflects the real world. "Look around at the wide variety
of things you can buy - chairs, for example. Different people have different
homes and different tastes and different chairs for different uses," says
Norman. "That's a good thing: it makes life richer." Negative Norman might
have criticised their usability drawbacks, but Mr Positive is more concerned
with appreciating what each one offers.
Norman hopes the new approach will lead to something of a career shift. For
the past 20 years, he has been closely associated with personal computing
and the web, having been a "User Experience Architect" and fellow at Apple
Computer in California, and co-founder with Jakob Nielsen of the web
usability company, Nielsen Norman Group. (He's also professor of computer
science, psychology and cognitive science at Northwestern University in
Chicago.) "I'm trying to move the Nielsen Norman group towards product
design," he says, "and I also want to expand the focus on usability to
include things that are enjoyable." The new book is taking him in that
direction.



>  -----Original Message-----
> From:  Suresh JV [mailto:sjv@...]
> Sent: Monday, April 04, 2005 12:37 PM
> To: vikram@...
> Subject: RE: [EmotionalDesign] Details of Emotional Design and Flow
> Talk @ IDC
>
> Hi Vikram,
>
> Can you mail to this id please. This is different from my "reply to" id.
>
>  mailto:cre8tvt@...
>
> And some questions...
>
> - Is Amazon site a persuasive or immersive. From business perspective it
> is persuading you to buy more & more things with minimal effort. [Is
> persuasion part of immersive or vice versa][ will immersive become
> persuasive when money is involved. :)]
> - Is visceral really pre-wired into our system. [Is it part of our basic
> instinct] Is it always regardless of culture as stated in example or
> always based on culture or otherwise. [Isn't culture part of emotion]
> - What exactly are these 3 [V, B, R] - Are they the kind of reactions or
> thoughts towards the product
>
> Thanks for the Group. I wish there are more and more discussions here.
> [Not much of activities were found since quite some time. As moderator,
> please start new discussions frequently both on ED and FLOW.]
>
> PS: Is it a prerequisite to read Don's both the books on ED to know things
> here.
>
> Regards,
> Suresh JV.
>
> 	 -----Original Message-----
>  From:  Vikram Chauhan [mailto:vikram@...]
>  Sent: Monday, April 04, 2005 11:51 AM
>  To: EmotionalDesign@yahoogroups.com
>  Subject: [EmotionalDesign] Details of Emotional Design and
> Flow Talk @ IDC
>
>  Hi Guys,
>
>  A thousand apologies for the delay. The universe just wasn't
> conspiring with some of us on holiday and some really busy. Besides Yahoo
> Group failed to upload the ppt time and again.
>
>  But all's well that end's well. Sorry for the cliche. It is Monday.
>
>  Below is an "article" on the talk on emotional design and Flow held
> at IDC last week. The ppt is with me and if you want the same, please
> email me a request. Make sure you have at least 5 MB space free. A tad
> primitive but highly effective.
>
>  Do send us your feedback and comments. Please feel free to ask
> questions (only professional:). And do refer to the ppt file as you go
> through the article below.
>
>  - Vikram
>
>  *******
>
>  The presentation on Emotional Design and Flow at IDC was nothing
> less than Ozzy Osbourne biting the head of a dove on stage in cold blooded
> animal brutality. In other words, it went well as predicted.
>
>  Appa, Anna, Dude had an audience of about 50 people out of which few
> were from IDC and a few from IIT. The rest we suspect were there just for
> the air conditioning.
>
>  Atul "Appa" W., the more authentic looking of the Tridev because of
> his overactive holandric genes, started the presentation.
>
>  He made sure the "disclaimers" and "fine print" were sounded off
> before we got to the "controversial issues". Atul also presented some
> established papers that pointed towards emotional design. Check ppt for
> the details.
>
>  Then Vikram "Dude" C stepped in to explain the concept of Emotional
> Design (ED) and Flow. He started by saying how his sister wanted to know:
> "Why would you want to lecture in IDC on putting emotions in interfaces?
> Why were emotions taken out in the first place." Good point, Sis.
>
>  Vikram blamed it all on Don Norman's Design Of Everyday Things,
> which waxed eloquent on usability, unfortunately downplaying on other
> aspects of a human being. Vikram, however, did point out that Don was
> quick to redeem himself with an apology in his next book, Why Attractive
> Things Work Better. Though a decade later.
>
>  Emotional Design according to Don Norman's latest book is divided
> into Visceral, Behavioural, and Reflective.
>
>  Visceral is the appearance of the object. This is pre-wired in our
> system. For example, regardless of culture, the reaction to a sword
> world-wide is that of danger.
>
>  Behavioural is the usability and functionally part of Emotional
> Design. This means how effective and easy it is to kill with a sword. A
> little medieval, but good ol' Rajput fun nevertheless.
>
>  Reflective is the self image: How does the sword make me look?
> Reflective is also about the meaning of the product: Does the sword hold
> special meaning to me, especially if it is legacy in my Rajput clan?
>
>  These levels of ED were later substantiated by giving Web examples
> of where these three levels of emotional design have been applied on the
> Net. See the ppt for more details.
>
>  Then Vikram moved on to explain the concept of Flow. Flow is a state
> where you are so involved with the activity that nothing separates you
> from the activity. Time seems to pass away, you lose a sense of self and
> your physical space.
>
>  It's like a climbing a mountain with no harness. Remember Tom Cruise
> in MI II? When one is involved in such an intense activity, banal thoughts
> like "I shouldn't leave my girlfriends in the freezer" should fade away.
> Nothing should distract you. The dance should not separate itself from the
> dancer.
>
>  Flow was substantiated with online examples of where Flow can be
> found on the Net. For example, an interface for a budget traveler is
> different from the interface of a backpacker. And also how Amazon has
> immersive content when you search for a book. But the check out process is
> patented 1-click so that the Flow is not broken.
>
>  Atul "Anna" Joshi explained other ways of how ED and Flow can be
> achieved online. According to him, one such way is the use of narrative
> content. He took examples from movies and music to explain the same,
> ending most of this statements with vegara vegara (etc etc) that made Atul
> W and me snicker like little girls.
>
>  We had some interesting questions like: The trade off of usability
> for Emotional Design. We observed that the audience often ends up thinking
> that we are pitting usability against Emotional Design. But that is not
> the case. Emotional Design and Flow is not about making interfaces
> unusable. It is about looking at other aspects of a human being for a more
> holistic experience that is not only high on emotions but also usability.
> It is about successfully marrying the two so they walk hand in hand in to
> the sunset. Like the Mills and Boon vrsion. Only to be decimitated by a
> manical Rajput with a sword. Like the Quentin Tarantino version.
>
>  Towards the end of the presentation exactly one guy wanted the PPT
> file.
>
>  One guy stalked us, officially making us celebrities.
>
>  Six people walked out of the presentation midway visibly disgusted.
> We believe they were mothers of the brides-to-be.
>
>  - Vikram
>

Hi Vikram,

This sounds stimulating. Perhaps it would have been interesting to be a part of the going on in Mumbai. Nevertheless, can I have the privilege to have a look at the ppt.

Of late emotion in design is also one the topic of my musings. I have scribbled a few notes on it. You can have a look at http://semanticsandvisuals.blogspot.com

Post I receive the ppt, you can look forward to hear from me.

Cheers & thanks