I've just blogged an interview with the creative director of Sony
Computer Entertainment Europe, Eric Matthews. It was a really great
discssion that had clear parallels with our own world. And yes, the
full text provides an explanation for the rather odd subject line.
http://worldwideintertubes.wordpress.com/2008/09/23/interview-with-
eric-matthews-creative-director-of-sony-computer-entertainment-europe/
John Ferrara
Information Architect, Vanguard