Tuesday May 2, 2000




) ) ) ) ) MARKETING SOLUTIONS TODAY ( ( ( ( (

'Today's Solutions For Tomorrow's Profit's'




ENCOURAGEMENT

What men and women need is encouragement. . .
Instead of always harping on a man's faults,
tell him of his virtues. Try to pull him out
of his rut of bad habits.

Eleanor H. Porter




IN THIS ISSUE:

TOP SPONSOR
GREETING
PAID SPONSORS
OPPORTUNITIES
FEATURED ARTICLE
PAID SPONSORS
TUESDAY Q & A
TIP OF THE DAY
CLASSIFIED ADS
LIFE 101
TODAY'S JOKE
**********


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Greetings Solutions Readers,


A BIG WELCOME all the new subscribers this week!


Welcome to another issue of "Marketing Solutions Today"


What a great week this is starting out to be. I've heard from
several readers in the past two days. I love hearing from you
guys. Comments, questions and suggestions are always welcome.

This is, after all, Your newsletter. If you have something on
your mind, feel free to contact me. I'll help out in any way
I possibly can.

I think we have a great issue for you today. This ezine is
designed to help you in your efforts to make more $ on-line.
So go out there and PROSPER!


Until Next Time,

Sheila

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FEATURED ARTICLE

===============================
You can't make an income from the Internet. Pardon me?
by Phil Wiley
http://www.ozemedia.com
===============================

You're most likely reading this newsletter because you're
interested in making an income online. But plenty of
readers, and I hope you're not one of them, are failing in
their quest to make money from the Internet.


Read that bit again...." failing in their quest to make money
from the Internet."


That's exactly why people fail. They're trying to make money
from the Internet. Your income doesn't come from the Internet,
does it? It comes from individuals, from people just like you
and me, who make a decision to buy your product or service.


Unless you market directly to those individuals you will not
make sales.


And that's why so many people to make an online profit.


They fail to talk directly to people, to individuals, to "you."


Forget branding and subtle lifestyle positioning. Online
marketing is all about getting the right message to the right
person at the right time. Get hold of a good book on mail-
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Online marketing should be on a one to one basis, each
individual getting a message especially for them.


Think about this...it's ALWAYS an individual surfing the web.
It doesn't matter if that individual is logging on from home
or from the workplace, you've got to talk directly to them.
So always talk to that person, the *you*. Just the way
I'm talking directly to you.


Remember this: the Internet ( as we use it for selling
services and products ) is a vehicle for mass marketing
directly to the individual. Are you talking to individuals, or
addressing the mass market? Talk directly to people and
you'll start to profit.


So if you're not making sales:


* have a fresh look at your web site.


* reread your sales material.


* reword your advertising.


* look again at the style you write your ezine in.


Hope this helps you increase your income a little.

__________________

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TUESDAY Q & A


Pro-motion
Answers for the "Pro in Motion"
by jl scott, ph.d., Director, IAPO


Q. Do we really have to put up with ezines sending "solo ads"
and extra mailings? Isn't there something we can do about
that? (Anonymous)


A. Let's think about this logically. I subscribe to TIME
MAGAZINE - and I pay for it. Yet, TIME makes their money mainly
from advertising. They routinely send me extra mailings with
special offers - in addition to the regular ads in each issue.

If I don't like it - they are not going to give me my money
back. In fact, I would be lucky if I could make them stop
sending the magazine before the subscription ran out.

Online ezines are published to build a mailing list. This is no
secret. Most publishers don't do all that work out of the
goodness of their hearts. They are in business! The subscriber
base is a controlled list of possible buyers for whatever
product/service the publisher is marketing.

For the most part, publishers try to give good - and valuable -
content. Very few charge for their ezines so this information
is FREE to the subscriber. Can you imagine what you would have
to pay for the information you receive in a free ezine if you
purchased it in training courses?

As a publisher, I have repeatedly refused to accept "Solo" ads
to send to my readers. I only send out extra mailings if I
believe it's something my readers really need to know about.

However, I have no problem at all with publishers who DO accept
solo ads. Advertisers want these ads because they are more
likely to be read than a small 5 line ad in the middle of an
ezine.

A couple of minutes of my time to read an extra ad sent by a
publisher who is providing me with valuable information and/or
entertainment every week is a small price to pay for what I'm
getting without charge.

Putting out a good ezine every week is a LOT of HARD work!
Expecting an ezine publisher to teach us and/or entertain us -
then complaining about the occasional extra ad (or even "too
many" ads in an issue) is like the people who go to a free Happy
Hour buffet - eat $20 worth of free food - then complain because
they have to serve themselves.

Ezines were not designed for the sole delight of the subscribers
who receive this information for free - then complain about it.
They were not designed by publishers to have something to fill
up their time - make them crazy - and give them a lot of guff.

An electronic magazine - as with any print magazine - is a
vehicle for profit. The trade off with a free ezine is MORE
than fair to the subscriber! You get the free information - the
publisher gets the exposure for advertising. Extra ads are part
of the deal unless otherwise stated.

Is there anything you can do about it? Yes - there is. Learn
to live with it or stop taking the gift of the free information
the ezine offers you.


* To submit questions to "Pro-motion"
mailto:Questions@...


jl scott, ph.d., Author
Copyright © 2000, All Rights Reserved
This article may be reprinted with permission by including the
following resource box:
-----------------------------------------------------------------
dr. jl scott is the Director of the International Association for
Professionalism Online (IAPO) http://www.IAPOnline.org - and also
the publisher of MONDAY MEMO! - the ezine dedicated to upgrading
Professionalism on the Web. For your FREE subscription:
mailto:MondayMemo-subscribe@...

==========================================


TIP OF THE DAY


CHANGE ICON ASSOCIATED WITH FILE TYPE


Tired of the boring "text-on-a-page" icon next to your *.txt files?
Then change it. In most cases, you can assign a new icon to a file
type.


From any Explorer window, select View, Folder Options, and click the
File Types tab. Select a type in the Registered File Types list--in
this case, Text Document--click Edit, and in the Edit File Type dialog
box, click Change Icon. (If this command is grayed out, you can't
change the icon for this type.) Pick a new icon (or click Browse and
find one you like, then click Open), then click OK. Click Close twice.

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LIFE 101
*********


ALL KNOWLEDGE IS POWER


The most successful people in life
are the one's with the best information.
People with power are people who know how to get things done.
Knowing how to do something is sometimes
virtually the same as having done it.


When you educate yourself,
you build the power to accomplish your goals.
This power comes from knowing how to do something.
Power is the product of understanding.


Knowledge will come to you
by having your eyes and mind always open.
There is no knowledge that is not power.


In the land of the blind, the one eyed man is king.

===============================================


TODAY'S JOKE


A frog goes into a bank and approaches the teller. He can see from her
nameplate that her name is Patricia Whack. So he says, "Hello, Patricia
Whack, I'd like to get a loan to buy a boat and go on a long vacation."
Patti looks at this frog in disbelief and asks how much he wants to
borrow. The frog says $30,000, and the teller asks his name and the frog
says it's Kermit Jagger, he's the adopted pet of Mick Jagger, and that
it's ok, he knows the bank manager.


Patti explains that $30,000 is a substantial amount of money and that he
will need to secure some collateral against the loan. She asks if he has
anything he can use as collateral. The frog says "Sure, I have this,"
and produces a tiny pink porcelain elephant, about an inch tall, bright
pink and perfectly formed.


Very confused, Patti explains that she'll have to consult with the
manager and leaves the room. She finds the manager and says, "There's a
frog called Kermit Jagger out there who claims to know Mick Jagger and
wants to borrow $30,000. And he wants to use this as collateral." She
holds up the tiny pink elephant and asks, "What the heck is this?"
-
-
-
-
(Ready?)
-
-
The bank manager looks her in the eye and says, "It's a knick-knack,
Patti Whack. Give the Frog a loan. His old man's a Rolling Stone."


************
(If you have a 'clean' joke that you would like to see published,
feel free to send it along. Include your name and URL and I'll
post them along with the joke.
mailto:webmaster@...?subject=joke )

************

^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^^

This Newsletter is NEVER sent unsolicited. We never sell or give out
address of recipients. See our privacy policy.
http://www.HomeBasedCash.com/privacy_policy.htm

To remove yourself from this mailing list, simply send a blank
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DO NOT hit reply with "remove" in the subject. I may
never see it!!

*******************************

HAVE A PROSPEROUS DAY EVERYBODY!


Sheila Cain
Cain Internet Solutions
1720 S. Marshall Rd. STE 40
Boulder, CO 80303
Telephone No. (303) 494-9715
Site: http://www.homebasedcash.com
Mail: mailto:webmaster@...
24 Hour Product and Order Center:
http://www.trafficcenter.com/dealers.cfm?id=scain-4942


"This ezine featured at EzineCenter.com - the Ezine Search
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"By the year 2001 there will be two kinds of businesses. Those with web sites
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