Yes, yes. We know it's a promo piece for ESRI and the utility of GIS.

But the article below from ESRI's ArcNews also highlights the
company-wide utility of GIS for journalists, at least those who
understand that what we do requires a wider vision than just writing
well. Additionally, the article illustrates in-house expertise that
folks in the newsroom should consider tapping.

See "ArcLogistics Payback Period Is 2.5 Months for Newspaper Company"
at
http://analyticjournalism.blogharbor.com/blog/_archives/2008/11/15/3979255.html