Journal of Internet Banking and Commerce
Vol.9, No 1, February-March 2004

====================
TABLE OF CONTENTS
====================

Editorial (Gordon Jenkins)
http://www.arraydev.com/commerce/jibc/0402-Edit.htm

From our contributing editors:

Problems and Prospects of Internet Marketing
(By Mohammed Talha, Deepak Shrivastva, Pooja Kabra, and Abdullah Sallehuddin
Abdullah
Salim)
http://www.arraydev.com/commerce/jibc/0402-02.htm

UNITED KINGDOM: WiFi Isn't a Market: It's Two
(By Dave Birch)
http://www.arraydev.com/commerce/jibc/0402-07.htm

FRANCE: Why does SSL Dominate the E-payment Market?
(By J.M. Sahut and M. Galuszewska)
http://www.arraydev.com/commerce/jibc/0402-08.htm

FINLAND: The Different Dimensions of Seamless Use Experience in Electronic
Environment
(By Anssi Mattila)
http://www.arraydev.com/commerce/jibc/0402-09.htm

Feature articles:

TAIWAN: Web Site Usability Evaluation of Internet Banking in Taiwan
(By Chin-San Wu, Fei-Fei Cheng, and Hsin-Hui Lin)
http://www.arraydev.com/commerce/jibc/0402-01.htm

AUSTRALIA: Overcoming the Tyranny of "Richness" and "Reach"
(By Joshua Chang)
http://www.arraydev.com/commerce/jibc/0402-03.htm

AUSTRALIA: Web-based Shopping: The Evolution and the Global Implications: An
Exploratory Analysis from a Consumer Behavioural Viewpoint
(By Rajeev Kamineni)
http://www.arraydev.com/commerce/jibc/0403-01.htm

NETHERLANDS: A Suitable Research Methodology for analyzing Online Baking
Behaviour
(By Geoffrey J. L. van Meer, and W. Fred van Raaij)
http://www.arraydev.com/commerce/jibc/0402-04.htm

INDIA: Preventing Technology Based Bank Frauds
(By V. Radha and Ved P. Gulati)
http://www.arraydev.com/commerce/jibc/0402-05.htm

INDIA: Strategic Framework for Marketing of Telecom Services with Specific
Reference to IP
Telephony in India
(By Aditya Krishna Nanda, Deepali Singh, and D. P. Agrawal
http://www.arraydev.com/commerce/jibc/0402-06.htm

====================
EDITORIAL
====================

By Gord Jenkins
Editor-in-Chief
http://www.arraydev.com/commerce/jibc/0402-Edit.htm

Welcome to another edition of JIBC, now in our 8th year.

Volume number 1 was about this time in 1996. One of our original columnists
David
Birch is still with us! We have added more columnists - and one thing I have
noticed - they
are not just from America and central Europe. If you notice in Volume 8, we have
had
contributors of quality from the Middle East and Asia Pacific on Commerce and
Banking. I
hope to add from Central and South America/Africa to future editions. Articles
are
solicited from these areas please. This is a sure trend of Internet
globalization of banking
and commerce.

The Journal is called and will remain the Journal of Internet Banking and
Commerce.
The second trend is that commerce and banking are no longer in a neat category
or
compartments all on their own. The walls are not down nor only between these
disciplines
but just about every other one you can name. Personal banking in retail chains
such as
grocery stores involves the retail sector trends. Phone and cellular banking
involves the
security and communication sector of expertise. Another sure trend is the
convergence of
Internet banking and commerce in all sectors. And this includes government
sector as
well. We hope to receive articles on electronic government as well - pass the
word!

So we will remain the Journal of Internet Banking and Commerce - but we will
keep be
quietly changing with the times and be putting more emphasis on the Journal of
the
Internet - do you agree? Please let me know what you think.

========================
REGULAR CONTRIBUTORS
========================

MALAYSIA: Problems and Prospects of Internet Marketing
(By Mohammed Talha, Deepak Shrivastva, Pooja Kabra, and Abdullah Sallehuddin
Abdullah
Salim)
http://www.arraydev.com/commerce/jibc/0402-02.htm

Though the Internet provides a new means for conducting business, the
fundamentals of doing business remain unchanged. The present study is designed
to
examine the marketing strategy on Internet. For this purpose, it says that by
integrating
the Internet technology into the marketing strategy, business firms will be able
to use the
Internet as a tool to gain competitive advantage.

This article explains Internet marketing mix, which consists five Ps: product,
price,
promotion, place and personalization. The concept of marketing has not changed
in
essential has a result of using the Internet as a new marketing channel but
Internet offers
an unlimited opportunity for business. Internet marketing goes beyond banner
advertising
and e-mail marketing. It includes all the activity aimed at creating a distinct
niche for the
business like segmentation, differentiation etc.

UNITED KINGDOM: WiFi Isn't a Market: It's Two
(By Dave Birch)
http://www.arraydev.com/commerce/jibc/0402-07.htm

The world of wireless Internet access (WiFi for short) has been evolving. Not
only are more
and more homes and offices sprouting wireless Ethernet connections, they are in
an
increasing number of public locations. There are already more than 1,000
so-called hot
spots in Europe and this number could grow to more than 32,000 by 2007. How
anyone is
going to make a living out of this is up for grabs, but there are three basic
options
available to potential service providers

FRANCE: Why does SSL Dominate the E-payment Market?
(By J.M. Sahut and M. Galuszewska)
http://www.arraydev.com/commerce/jibc/0402-08.htm

Since the mid-90s, when e-payments were a major part of the Internet hype, a
plethora of
innovative e-payment solutions have emerged. Although insufficient security has
been
always considered the greatest barrier to conquering the market, reinforced
security does
not seem to have been strongly correlated with a market acceptance rate.

Surprisingly, most security-focused systems have ended up being abandoned. The
winner
of the competitive battle is far from being secure. SSL (Secure Socket Layer),
that has
dominated the market of e-payments, is a communication protocol (not a payment
protocol) and can be criticized for its imperfection as far as international
payments and
buyer identification are concerned. Faced with these facts, providers of
e-payment
solutions realized that they had not grasped the real needs of users.

The crucial goal of this article is to reveal the real reasons for the SSL
success. We will also
analyze other e-payment solutions as well as the market of mobile payments.
Finally, we
will examine the repercussions of electronic payments for the banking system.

FINLAND: The Different Dimensions of Seamless Use Experience in Electronic
Environment
(By Anssi Mattila)
http://www.arraydev.com/commerce/jibc/0402-09.htm

The purpose of this paper is to demonstrate the relationship and dependencies
between
different dimensions of the seamless use experience in an electronic
environment. This
paper outlines the factors affecting the seamless use experience in both mobile
and fixed-
line Internet services from the customer's perspective.

The customer's perception of seamless use is mainly a result of the experienced
interaction in the customer-technology interface. However, our results show that
the
seamless use experience is defined by many more variables such as satisfaction
towards
the service provider and customer's previous use experience. The results are
based on a
large consumer survey conducted among mobile and fixed-line Internet users in
Finland
during summer 2003.

====================
FEATURE ARTICLES
====================

TAIWAN: Web Site Usability Evaluation of Internet Banking in Taiwan
(By Chin-San Wu, Fei-Fei Cheng, and Hsin-Hui Lin)
http://www.arraydev.com/commerce/jibc/0402-01.htm

With the proliferation of the Internet, banks are adopting technologies to build
their own
Web sites. The design of the Web site is a crucial determinant of whether
visitors are likely
to return to the site. The purpose of this study is to investigate the usability
of Internet
banking Web sites in Taiwan.

AUSTRALIA: Overcoming the Tyranny of "Richness" and "Reach"
(By Joshua Chang)
http://www.arraydev.com/commerce/jibc/0402-03.htm

Traditional shopping limits the number of shops the shopper is able to visit due
to time
and other cost constraints; the time spent travelling consequently leaves the
shopper with
less time to evaluate the product.

This paper aims to provide an understanding of how the Internet diminishes the
tyranny of
the trade-off between information richness and the reach of alternative shops
inherent in
traditional shopping, as well as how it enables businesses to be more
competitive.

AUSTRALIA: Web-based Shopping: The Evolution and the Global Implications: An
Exploratory Analysis from a Consumer Behavioural Viewpoint
(By Rajeev Kamineni)
http://www.arraydev.com/commerce/jibc/0403-01.htm

The World Wide Web can change human behaviour and human interactions to a very
large
extent. Web based shopping behaviour is one major example to point out the
trends in
this direction.

This study is of a very exploratory nature and it intends to establish the
differences
between several web-based shoppers from different parts of the world. Several
critical
factors associated with online shopping behaviour will be explored. A
cross-cultural data
set will be collected and an illustrative description of the shoppers will be
provided. As a
final step the cross cultural differences between several shoppers will be
explored. One
question that will run as a theme through out the course of this paper is: Will
the
traditional consumer behaviour theory and research be altered by the advent of
web-
based shopping?

NETHERLANDS: A Suitable Research Methodology for analyzing Online Baking
Behaviour
(By Geoffrey J. L. van Meer, and W. Fred van Raaij)
http://www.arraydev.com/commerce/jibc/0402-04.htm

Banks and financial institutions still perceive the Internet as a "black box" in
which little
insight is provided about individual-level online behaviour. In this article,
examples are
presented that show that click stream analysis is a suitable research
methodology for
integrating the Internet in the marketing strategy of a bank or financial
institution.

INDIA: Preventing Technology Based Bank Frauds
(By V. Radha and Ved P. Gulati)
http://www.arraydev.com/commerce/jibc/0402-05.htm

New technology always brought some more fraudulent criminal activities developed
around these technologies. By the time the regulatory bodies and law enforcement
agencies take preventive measures to cope up with the present environment,
either the
environment itself changes or some new technology emerges making the criminals
find a
new home and commit fraud.

In this paper we discuss the technology-based opportunities that thieves take
advantage
and its prevention and how to build future technology based banking services
that can
limit the frauds.

INDIA: Strategic Framework for Marketing of Telecom Services with Specific
Reference to IP
Telephony in India
(By Aditya Krishna Nanda, Deepali Singh, and D. P. Agrawal
http://www.arraydev.com/commerce/jibc/0402-06.htm

In the cellular sector alone, the subscriber base has increased nearly 10 times
over the
past three years while the tariff has been reduced by nearly 90 percent over the
same
period. Similarly, tariffs have come down in long distance international and
national
telephony by about 40 to 60 percent. Internet telephony is offered even at
cheaper rates.

This framework, which has been specifically designed for the IP Telephony market
in India,
keeps in mind the dynamics and the environment of the telecommunication sector
of the
country, would be the basis of the further work (strategy formulation) by
telecommunication partners.

====================
ADMINISTRATIVE NOTICE
====================

Journal of Internet Banking and Commerce

JIBC (http://www.arraydev.com/commerce/jibc/) is a leading-edge publication that
informs banking and electronic commerce professional and executives on principal
developments, benchmark practices, and future trends in the Internet-based
marketing
practices of government and industry. This Internet oldest free online
interactive journal
supported by ARRAY Development of Ottawa, Canada, is a way to keep in touch, to
share
information, and to establish business contacts (networking) for worldwide
professionals
that specialize in electronic commerce and banking solutions.

Please consider submitting original articles to JIBC Editor-in-Chief Gord
Jenkins. Feel free
to email this publication to your colleagues and students from around the globe
and
encourage them to subscribe as well.