REFRESH DETROIT
WHEN: MARCH 19TH , 6:30 - 8:30
COST: Free!

SPEAKER: Barb Hernandez, User Experience Manager at TechSmith Speaks
"A Case Study for Focusing on the User Experience"

WHERE: Ann Arbor District Library, 343 South Fifth Avenue, Ann Arbor,
Michigan 48104

More information: http://www.refresh-detroit.org

ABSTRACT

What can you do when conversion rate is flat? TechSmith is a trialware
company by nature, so measuring how many people download, try and
actually purchase our software is the best measure of conversion and
success.

We know that the thousands â€" dare I say millions of users who own
SnagIt can’t live without it and tell us how it has changed the way
they communicate with people. So what were we missing, why were we not
getting the conversion rate we wanted? Learn about how we focused on
the user experience, what we did, and how the changes impacted the
conversion rate.

WHO WE ARE

We are proud to be a part of Refreshing Cities, the web design
movement promoting the spread of usability, accessibility, and web
standards. With a publishing medium as infant and chaotic as the
internet, the industry can only reach its full potential if we band
together and strive for excellence.

Refresh Detroit aims to create an environment of “learning through
each other” in the Michigan area. What is in the future of Refresh
Detroit? Published documents, conferences, seminars, and workshops. By
promoting web standards, by furthering each other, we can further
ourselves.