How is writing for the web different from writing for other media? How
can you craft your words to grab the attention of your readers? What do
you need to know to create engaging content that people will want to
read?

Join Refresh Detroit on Wednesday, April 21, 2009 for a panel discussion
featuring local experts offering ideas to the many different writers who
create content for the web. Learn:

* best practices for writing for the web
* how users interact with copy
* copywriting for search engine optimization
* writing for social media

Panelists

* Shannon Paul, Social Media Specialist, PEAK6 Online
<http://www.biznetis.net/>
A social media enthusiast, Shannon is well known for her recent work in
the development and implementation of social media strategies for the
Detroit Red Wings <http://redwings.nhl.com/> .
* Dalila Akli, eMarketing Analyst, Cengage <http://www.cengage.com/>
Dalila helps develop the eAnalytics culture at Cengage. Formerly
webmaster at Gedas USA, she has also built websites for small
businesses.
* Chris Kochmanski, Partner, Marketing Strategist and Copywriter,
Design Hub <http://www.design-hub.com/>
Chris has over 30 years of strategic marketing experience. Before
joining Design Hub, he excelled in marketing communications, marketing
management, and business development for ADP Network Services, Interface
Systems, Cleo Communications, and Mechanical Dynamics.
* Evan Deutsch, Senior Writer, Wunderman Team Detroit
<http://www.wunderman.com/>
Evan currently works on Ford, Lincoln, and Mercury interactive media
projects. In previous positions, he has been involved with interactive
projects at Campbell-Ewald and Bowne Internet.

The panel will be moderated by Marie MacNee
<http://refresh-detroit.org/2009/04/12/writing-for-the-web-panel-discuss\
ion-april-21-2009/> , Web Content Manager at Cengage
<http://www.cengage.com/> . Prior to joining Cengage, Marie was an
Associate Creative Director at Doner Advertising and Senior Writer at
Campbell-Ewald.

Where: Wayne State University Law School, 471 W. Palmer Street,
Detroit, MI 48202 (directions
<http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Wayne+State\
+University:+Law+School&jsv=145d&sll=42.363205,-83.06179&sspn=0.022768,0\
.03047&ie=UTF8&ei=cL-QScL2CYz0Nf3E9OUK&sig2=GV9Ggwi1XJvaLWE_LRxopw&cd=4&\
cid=42361088,-83070463,4983481137408707296&li=lmd&z=14&t=m> ) Room 2103,
The Distance Learning Room. (University map
<http://www.campusmap.wayne.edu/location/LAW> )

When: Tuesday, April 21, 2009, 6:30pm to 8:30pm

Cost: Free! Open to the public.

RSVP at Upcoming.org <http://upcoming.yahoo.com/event/2410626/?ps=5> .



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