Join us on Tuesday, May 19, 2009 when Ayat Shukairy and Khalid Saleh of
Invesp Consulting <http://www.invesp.com/> , discuss the "Conversion
Story - from clicks to cash".

Times are tough, and every visitor on your site counts. Too often,
companies focus on driving more traffic to their website, and not enough
time maximizing the visitors already there.

Increasing your conversion rate, even as little as 10%, can bring a
significant increase to your sales, downloads, form completions, or
whatever task it might be.

RSVP at Upcoming.org <http://upcoming.yahoo.com/event/2503181/>

Discussion Summary

Two customers come to your site, one buys and the other doesn't,
why? Why aren't you able to generate more leads from your website?
In this session we will present actionable items to consider on your
site, through The Conversion Framework, in order to see significant
increases in your conversion rates. We will also identify what role
personas play in optimization from a lead gen to an ecommerce business
via case studies.

Background

Ayat Shukairy is co-founder of Invesp Consulting
<http://www.invesp.com/> , a landing page optimization company, and
co-author of "Landing Page Optimization: The Complete Guide."
<http://www.invesp.com/conversion-optimization-research/the-landing-page\
-optimization-handbook.html> Shukairy focuses deeply on website
usability and has led over 30 conversion optimization projects for
companies including ReMAX, HowStuff Works and Discovery. Shukairy's
work has helped generated an average 20% improvement in conversion rates
for Invesp's clients.

Khalid Saleh is co-founder of Invesp Consulting <http://www.invesp.com/>
, a landing page optimization company and co-author of, "Landing
Page Optimization: The Complete Guide."
<http://www.invesp.com/conversion-optimization-research/the-landing-page\
-optimization-handbook.html> Saleh has over 12 years of experience in
e-commerce architecture, design and implementation, managing campaigns
for companies including Motorola, AMEX, Levelor, Citrix, WWT, Nabors.
Saleh's work has helped generated an average 20% improvement in
conversion rates for Invesp's clients.

Company Bio

Since 1995, Invesp founders have architected, designed and deployed 22
of the largest e-commerce websites in North America. On average, Invesp
generates an average 35% ROI on conversion for its clients on
optimization work. A values driven company, Invesp focuses on providing
measurable ecommerce results through client focused delivery, openness
and creativity.

Where: Wayne State University Law School, 471 W. Palmer Street,
Detroit, MI 48202 (directions
<http://maps.google.com/maps?f=q&source=s_q&hl=en&geocode=&q=Wayne+State\
+University:+Law+School&jsv=145d&sll=42.363205,-83.06179&sspn=0.022768,0\
.03047&ie=UTF8&ei=cL-QScL2CYz0Nf3E9OUK&sig2=GV9Ggwi1XJvaLWE_LRxopw&cd=4&\
cid=42361088,-83070463,4983481137408707296&li=lmd&z=14&t=m> ) Room 2103,
The Distance Learning Room. (University map
<http://www.campusmap.wayne.edu/location/LAW> )

When: Tuesday, May 19th, 2009, 6:30pm to 8:30pm

Cost: Free! Open to the public.

RSVP at Upcoming.org <http://upcoming.yahoo.com/event/2503181/>



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