This is interesting in that Jaffe's clients tend to be some of the largest
and most prestigious professional firms nationally and internationally. I
understand the significance of blogs for creating a reputation as an expert
and drawing new clients. However, I thought lawyers in the largest firms
would be slower to come to blogs than lawyers in smaller firms because of
firm constraints & not having the history of drawing a significant number of
clients through the Internet. Jaffe is saying that blogs are a good tool for
large firm lawyers to share their expertise and presumably build their
reputations.

Professionals are using topic-specific blogs to draw a following and in turn
create a web-wide reputation as a trusted expert. I just posted an article
to my blog about building one's reputation as a lawyer through a blog. It's
easier than most lawyers would think.

- Kevin
--
Kevin OčKeefe
mailto:kevin@...
http://kevinokeefe.typepad.com
--

Jerry Lawson12/17/03 7:58 PM

> The "legitimization" of blogs continues. If there is an "establishment"
> when it comes to law firm marketing, Jaffe Associates would have to be
> included. Blogs are at the top of their list of the five hottest trends for
> 2004:
>
> "Blogs: In case you haven't heard the buzz, it's time you found out. Blogs,
> the equivalent of an online diary, have been popular among tech-savvy folks
> for years, but in 2003 they emerged in the legal profession as "blawgs" -
> online diaries by lawyers and legal professionals. These virtual soapboxes
> give legal professionals an unparalleled opportunity to voice their comments
> and share their expertise. You are sure to hear more about blogs and
> blog-related technology in 2004."
>
> http://www.jaffeassociates.com/inbox/Issues/0312-7.html
>
> Jerry Lawson
> http://www.netlawblogs.com
>
>
>
> -/-/-/-/-/
>
> There is a read/write Web page with resources that will be linked there and
> used during the Seminar on PDFs for lawyers and legal applications:
>
> http://Network-Lawyers.org/PDFLinks
>
> -/-/-/-/-/
>
>
>
>
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