Senior Manager, Marketing and Communications

(Regular, Full Time, Exempt)



Are you an experienced and entrepreneurial marketing professional who
wants to leverage your talents to better the world through an
innovative, global nonprofit organization? TechSoup Global's Senior
Manager, Marketing and Communications position is charged with
developing and executing successful marketing programs for two
high-growth, high-social impact areas: the NGO Repository and the
TechSoup Global Network. This key position will work closely with
TechSoup Global management to develop integrated marketing and
communications programs to extend our reach and impact among the
communities we serve.



The candidate will provide marketing vision and leadership for TechSoup
Global, including:



* Market analysis and segmentation
* Identity and message development
* Creation of effective awareness and engagement campaigns
* Community building
* Customer and partner relationship management
* Results measurement and analysis



About TechSoup Global



TechSoup Global is a nonprofit organization that has been successful in
creating a suite of high impact services that facilitate corporate
philanthropy and benefit community service organizations in a
financially sustainable model. For more than two decades, our mission
has been to work toward the day when every community service
organization on the planet has access to the technology resources and
information they need to achieve their own missions. Founded in 1987,
we currently have more than 170 staff members and an annual budget of
about $23 million. TechSoup Global helps other nonprofits better serve
their missions by acquiring and using technology, implementing web and
social networking, and receiving grant funding and product donations.



Working with capacity-building partners across the world, TechSoup
Global is actively expanding our program outside the US. We establish
partnerships with in-country NGOs to implement our highly effective
product donation program, while adapting to local business practices,
laws, and cultural imperatives. In the process, we're building a global
network of partners all focused on empowering NGOs through the effective
use of technology. We're in 22 countries to date and adding more each
month.



Through our TechSoup Stock website, nonprofits find a broad range of
software donated by leading tech companies such as Microsoft, Cisco,
Symantec, Intuit, and Adobe, along with content and community resources
tailored specifically for a nonprofit audience. To date we have enabled
over $1 billion in technology donations world wide.



Based upon the strength of our global network, our expertise in building
scalable web systems, our history of working both with donors and with
recipient NGOs, and our experience building one of the fastest growing
sustainable social enterprises, TechSoup Global was recently selected to
build a new service for international philanthropy. Backed by major
foundations and key philanthropy sector partners, this new service will
create a global database of nonprofits and NGOs, making it easier and
less costly for international grantmakers to provide cash grants to
social benefit organizations in countries outside the U.S.



The TechSoup Global Network



TechSoup Global Network helps social benefit organizations and charities
outside the U.S. obtain donations of essential technology products,
information and services. It currently serves Bulgaria, Brazil, Japan,
Kenya, Romania, Canada, the United Kingdom, Spain, Slovakia, Slovenia,
Belgium, Luxembourg, Poland, Russia, South Africa, Botswana, Australia,
New Zealand, Ireland, Hungary, India, Hong Kong, France, Chile, Germany,
Ireland, Macau, and Taiwan as of August 2009, and is projected to expand
to 60 countries by 2012.



The NGO Repository



Based upon the strength of our global network, our expertise in building
scalable web systems, our history of working both with donors and with
recipient NGOs, and our experience building one of the fastest growing
sustainable social enterprises, TechSoup Global was selected to build
this new service to support international grantmaking. The NGO
Repository is backed by major foundations and key philanthropy sector
partners, and has the objective of creating a global database of NGO
Equivalency Determination documentation that can maximize efficiency and
minimize costs for international grantmakers to provide cash grants to
social benefit organizations in countries outside the U.S.



Major Duties and Responsibilities



NGO Repository



* Define the NGO Repository brand, identity, attributes and
creative. Ensure that the Repository brand is consistent and aligned
with the overall TechSoup Global brand strategy
* Effectively articulate the Repository value proposition, key
messages, and mission to key target audiences including but not limited
to: U.S. based international grantmakers, corporate foundations,
community and family foundations, third party intermediaries, NGOs, and
other social benefit organizations
* Develop an overall marketing and communications plan for the
Repository including launch and go-to-market strategy, new customer
acquisition initiatives, cross marketing efforts with partner
organizations, and conference and event activities. Develop PR strategy,
collateral and sales tools, and ensure appropriate integration with
organization-wide marketing efforts
* Manage Repository contact and prospect lists, and manage going
customer communication activities
* Build an evangelist community of grantmakers and NGOs; manage
the online ecosystem of the Repository, building and encouraging many
public points of online presence
* Manage the development, design, production, and editorial
direction of high-quality, effective print, electronic, web and video
communications developed by the organization
* Work closely with business development to support sales efforts
including market research, market segmentation, and sales tool
development
* Track marketing campaign outcomes for impact and report results



TechSoup Global Network



* Work with TSGN senior leadership to develop an effective
marketing plan driven by the mission and business objectives of the
Global Network
* Develop compelling articulations of the Global Network value
proposition, key messages, and mission to key target audiences
* Work with the Partner Platform product owner to refine visual
and verbal identity across the network of Partner NGO (PNGO) sites
* Facilitate the growth of an engaged marketing community within
the PNGO Network, recognizing and leveraging opportunities to let the
community address marketing needs and share best practices
* Set measurable marketing objectives and track outcomes with
metrics that can clearly guide future actions

Overall



* Provide leadership and vision within the Marketing
Communications team: provide professional development opportunities for
junior staff members, implement best practices across TSG's marketing
activities, and contribute to a culture of collaboration and learning
* Counsel TSG senior management on effective marketing strategies
* Engage in a dialogue with internal and external stakeholders in
order to inform marketing strategies
* Represent TSG externally as appropriate



Qualifications



* 8+ years of marketing and communications experience, including
providing support to business development and/or sales efforts
* Facility with executive-level consultation - this requires
demonstrated skills in fact-based analysis, presentation (ability to
distill complex business issues and strategies to highlight insights for
executives), and interpersonal interaction
* Excels in all areas of marketing strategy development, including
project management, business analysis, advanced community management,
problem solving, recommendation, consensus building, and people
development
* Experience marketing a web-based service in a start
up/entrepreneurial environment
* Experience marketing to foundations, nonprofit organizations, or
to the nonprofit sector
* Proven experience in developing engaged communities
* Manage the development, design, production, and editorial
direction of high-quality, effective print, electronic, and email
communications
* Ability to develop multi-language tools/materials and
understanding of translation/localization challenges are pluses
* Excellent written, verbal, and electronic communications skills
* Works very well in a highly collaborative and dynamic
environment
* Enjoys both developing strategy and implementing ideas
* Possesses a positive attitude, flexibility, sense of humor, and
big-picture perspective
* Possesses a passion for TSG's mission



Physical Demands & Work Environment



The physical demands and work environment characteristics described here
are representative of those that must be met by an employee to
successfully perform the essential functions of this job. Reasonable
accommodations may be made to enable qualified individuals with
disabilities to perform the essential functions.



Physical Demands:



* Prolonged telephone duties using handset, headset and computer
located at the TechSoup Global facility
* Prolonged keyboard duties
* Access, input & retrieve information from a computer to produce
typed copy, free of errors, without the assistance of another person
* Willingness and capacity to work in a cubicle environment at a
workstation, and to come and go repeatedly throughout the day as is
necessary, to perform various responsibilities
* Capacity to communicate and enunciate adequately, in person or
via telephone, in a manner which can be understood by those with whom
the employee is speaking
* Capability of dialing or otherwise using a telephone to place
calls
* Capacity to pick up, leaf through and read books, files and
other materials
* Willingness and capacity to sit/stand for minimum periods of two
hours at a time
* Capacity to reach forward to a high of 48 inches, to a low of 15
inches, to the side 54 inches and to the low side 9 inches above the
floor
* Ability to lift and/or move up to 20 pounds
* Ability to load discs and to change settings, devices, fixtures,
etc., on various equipment used in and around TechSoup Global



Work Environment



* While performing the duties of this job, the employee may be
exposed to various components of an office environment such as
florescent lighting, pollen, dust, recycled air, cooling fans, VDTs,
semi-enclosed areas, central heating, seasonal warmer temperatures and
office noise



Application Procedure


Email required cover letter and resume to
srmarketingmanager@... with job title in the subject
heading.

Visit our website at: http://www.techsoupglobal.org
<http://www.techsoupglobal.org/> /

No phone calls, please.

TechSoup Global is dedicated to creating and supporting an environment
of openness, trust, and fun where people's differences are valued and
respected, and where people of diverse backgrounds participate fully in
our organization. We believe that the diverse cultures and perspectives
of our staff will help us better serve our clients. TechSoup Global is
an equal opportunity agency and will not allow discrimination based upon
race, color, creed, religion, sex, marital status, domestic partner
status, ancestry, national origin, weight, height, physical or mental
handicap, pregnancy, medical condition, disability, sexual orientation,
gender identity, citizenship, veteran status, AIDS/HIV status, age, or
socioeconomic background.






~~~~~~~~~~~~~~~~~~~~~~~~~~~
Jon Fuezy - HR Generalist
TechSoup Global
435 Brannan Street, Suite 100
San Francisco, CA 94107-1780
Office: 415-633-9448
Fax: 415-633-9400
http://www.techsoupglobal.org/
P Consider the environment: - do you really need to print this email?



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