JRP Submission ID#97
Submitted on May 14, 2007
Section: Provocative Idea

TITLE: Publishing Your Research: The Double-Blind Refereeing as Marketing
Exchange Process

Abstract

The article conceptualizes the Author-Journal Referee interaction as a
marketing exchange process in the larger social exchange framework.
The article first discusses the historical underpinnings of the
evolution of marketing exchange process and how it is applicable to
social exchanges. Then the article discusses Bloom's (1973) anxiety of
influence hypothesis and its 6 stages: Clinamen, Tessera, Kenosis,
Daemonization, Askesis and Apophrades, which moderates the impact of
the exchange between the buyers(authors) and sellers(Journal
referees). The article finally integrates the anxiety of influence
thesis with Bagozzi's (1974) model of endogenous factors affecting the
buyer-seller dyadic exchange in the context of Author-Journal referee
context, and discusses few key salient features of this peculiar
exchange process.

EXCERPTS:

There has been a long standing debate over the core, central concept in
marketing discipline and researchers are divided if /exchange/ or /transaction/
is the one. However those who oppose this view suggest exchange only as an
outcome and call attention to the causes or predictors of the exchange like
various influence processes, which bring about and facilitates the exchange
process. The confusion probably begins with the broadening the marketing concept
debate itself which has made marketing process almost synonymous with the
general exchange process....

Several research traditions in the past have raised and tried to answer the
question: whether theory selection through research is based on faith, some
paradigms, existing truths or pure rationality? ...


Interested reviewers may please respond.

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