http://peerone.ning.com/

 

 

Below is a collection of over 400 blogs covering SEO (search engine optimization) and SEM (search engine marketing) with a few that venture into blogging, social media and new media public relations.

 

Please click on this link: http://www.toprankblog.com/search-marketing-blogs/

 

 

This article is part three of a four part series on optimizing your website for the the three major search engines. Part one, titled "SEO For MSN" covered optimizing your website to rank highly on MSN, while part two, titled "SEO For Yahoo!" covered optimizing your website to rank on Yahoo!. In this article we will cover optimizing your website for Google.

I likely don't even need to mention that Google is currently the largest of all the search engines with ComScore Media estimating this giant to be responsible for 42.7% of all online searches in March of 2006. For this reason people tend to view Google as the engine to rank on. While this point is debatable (let's remember that there's still 57.3% of searches that aren't done on Google) it's definitely an important engine to rank on. So how is it done?

The Factors

To optimize and rank highly on Google, as with any of the major engines, specific areas need to be addressed. On Google the most important of these factors are:

• Backlinks
• Age
• Content
• How it fares in the results

Backlinks

More than on either Yahoo! or MSN backlinks are key to attaining top rankings on Google. More importantly, Google's methods for calculating the weight of backlinks is very different than either of the other two engines. Once upon a time backlink acquisition was mainly a numbers game. If you had more links you had higher rankings, it was basically as simple as that. Today however Google has an algorithm inside their algorithm for determining which links are more valuable than others. This algorithm has a number of factors itself, however there are some that are more important than others. They key factors that determine the value of a link in regards to its contributions to the ranking of your site are:

• The age of the links - Like domains, links gain weight with age. The longer your links have been on a web page the higher their value. Basically this means that your link building efforts today aren't going to pay off for a number of months. The weight seems to age gradually. In a month your link will hold partial weight, in two months it'll hold a bit more and so on. Links hold the majority of their weight after about 5 to 6 months.
• The location of the link - The physical location of your link on the page is an indicator to Google of it's value. A link buried in the footer of a page will hold virtually no weight whereas a link near the top (i.e. where a visitor is likely to see it) will hold much more. Another location factor is how this link is situated relative to the content around it. A link that is located within content holds more weight than a link in a typical link-page or directory format with a title and description. The inline nature of the aforementioned location indicates that the link itself is more natural.
• The anchor text and formatting - The linking text used is obviously important. If you are targeting a phrase such as "seo firms" then using these two keywords in the anchor text is going to attach relevancy between your site and these keywords. Be careful though, building a thousand links using all the same anchor text is going to look suspicious. Vary your anchor text, perhaps include other keywords and you'll find your efforts rewarded. The formatting of the link is also relevant. A link that uses bold, italics, etc. is obviously meant to be seen by a visitor and is thus more highly regarded by Google.
• Relevancy - The relevancy of the site linking to you is of key importance. Getting a link on a health site if you're an SEO firm is going to hold little weight whereas a link from an SEO resource site will be much more valuable.
• PageRank - While the value of PageRank is arguably dropping when one is considering it's importance in link building it is still a factor. A link from a PageRank 5 page is worth substantially more than a link from a PageRank 2 page.

Age

In a patent application from back in 2004 Google told SEO firms (and anyone else for that matter) that age was an important factor. Google has since become a domain name registrar which gives them access to whois data and thus they can clearly see the age of a domain, who it is registered to, where it is hosted, etc. The older your domain is the more legitimate Google sees it and thus the more likely they are to rank it. Additionally, domains that are registered for longer periods of time are also seen as more legitimate and thus will tend to rank higher.

Content

Google is more picky than either Yahoo! or MSN when it comes to content. While the phrase, "content is king," may be overused it is still relevant. The more content you have on your site the more likely someone is to find what they're looking for when they get there. Thus, the more content you have on your site the more likely Google is to believe a searcher will find what they're looking for there. This does not mean that you should grab every bit of content you can find and build a 500,000 page site about potatoes. The content needs to be relevant and preferably well written. While a search engine spider may not be able to tell if your content is truly well written it must appeal to a human visitor. The reason for this will be made more clear below.

A blog is a good option for the easy addition of relevant content provided that you can dedicate the time (generally only a few minutes per day) to post some new and interesting information on your industry.

Keyword density is not as large a factor on Google as on Yahoo! or MSN however it is a factor and in the SEO "game" any factor that holds weight needs to be taken into consideration in all but the least competitive areas. While a site targeting a phrase such as "bed and breakfast in the middle of nowhere" can afford weakness in some of the areas most of us cannot. As noted in the articles on MSN and Yahoo! it would be unwise for me to specify an optimal keyword density here as the optimal levels vary by site type, topic, and fluctuate with the algorithm updates. Keyword densities need to be reanalyzed approximately monthly or any time an update is noted.

How it fares in the results

How your website fares in the results is a growing factor and will only continue to gain importance as time passes. If your website appears in the results for a specific phrase yet no one click on is your website will drop out of the rankings. Arguably worse, if your website is clicked however after a few seconds Google detects that the searcher has returned to the results to find a new site your site will drop. It is for this reason that it is important to insure that the titles you write for your website are both search engine and human friendly. You want Google to rank it highly and you also need humans to click it or Google won't rank it highly (circular logic I know but valid nonetheless).

You also need to make sure that what people see when they first land on your page either is the information they are looking for or alternatively, clearly indicates where that information can be found. This point may seem obvious simply from a usability standpoint however the number of sites out there that violate this basic principle is vast. As part of your SEO efforts you will want to take a look at your site from a user's standpoint or better yet, watch real users navigate it to see if they can find what they're looking for quickly. You have about 3 seconds to get a visitor's attention so make sure that your visitor can find what they want in that time. You may need to hire experienced web designers to bring your website up to speed however the cost of this is lower than the cost of losing rankings and business due to poor design and the falling rankings that will follow.

Conclusion

Google has the most sophisticated algorithm of the three major engines and must be treated as such. Tricks rarely work and when they do they tend to work only for a short period of time. Build a strong site with lots of quality content that is easily navigated and will appeal to your human visitors and you're off to a good start. Optimize your keyword densities and secure quality links to your site and while it may take a bit of time to get past the aging delays, you will succeed on Google.

Recommended Resources

Total Optimizer Pro - A keyword density and backlink analysis tool. This tool breaks down a variety of onsite and offsite factors giving you a full snapshot of how the top 10 got their positions.
Google Press Releases - Read the latest press releases from Google. This may not give you the algorithm but it will tell you the direction they're going. Understand this and you'll be better equipped to deal with changes down the road.
Matt Cutts Blog - Read this blog from Google software engineer Matt Cutts. Obviously he's not about to give you the algorithm (or he wouldn't be a Google engineer would he?) but he does give great advice and the occasional head's up on updates. He allows comments on his blog and many of them are useful as well.

Article Source:  http://www.beanstalk-inc.com/articles/seo/seo-for-google.htm

 

Thanks & Regards

http://www.india-designers.net/  

 

 

Designing is the base of search engine optimization and it plays a very big role in seo work for any site. The following steps must be considered during the design process for optimal search engine friendliness.

 

Here are some tips for designing an SEO friendly site:

 

# Site must be user friendly and easy to navigate the inner pages and links. Site web page contents must be user interesting and informative according to the web page headings.

 

# Keep your navigation on the left side of your web pages. Our SEO experts at Vision Media explain, “Site navigation should be at the left side of the web page, so that search engine robots can easily crawl all site inner page links.”

 

# Avoid using JavaScript, flash and frames on your web pages and navigation links. Generally search engine robots does not crawl JavaScript, flash and frames.

 

# If you are using images in your site header, then try to split your image into several sections. It will help you put more keywords in alt tags here. It will also help you to save site load time.

 

# Header tags are very important for SEO work, so always use header tags on your web pages. It will be great if you use the h1 tag as your web page heading and it should be kept relatively short. However, never use the h1 tag twice on one page.

 

Note: H1 tag always shows in bold format and it also take some extra spaces between the lines. So try to adjust heading text with the css style sheet according to the site design and look.

 

# As you may have heard, “content is king” on the web, especially when it comes to seo, so the more the better. However, make sure you put the main keywords at the beginning of the page contents on all your information pages.

 

# A VERY important point not considered by most web designers, is to avoid unnecessary coding in the webpage source code like P and span.

 

In our work, we have found an unusually high amount of unnecessary code though, and I guarantee that if you think your web pages do not have unnecessary code in them, you’re probably lying to yourself. This is largely due to the high number of websites built in Macromedia Dreamweaver and Adobe GoLive. These programs are notorious for inserting massive amounts of unnecessary code, making your web pages look much cluttered to search engine spiders. A good idea is to have one of our SEO experts examine your web pages for unnecessary code and make recommendations. They are among the best in the business. You’d be truly amazed at the impact it has on your site load time as well as your search engine rankings.

 

# Lastly, try to avoid using too many tables on a web page, as overuse of tables is not good for seo purposes. A great alternative for using tables that web designers rarely consider is the use of div tags.

 

 

Thanks & Regards

http://www.india-designers.net/

 

Social bookmarking is a new trend in search engine optimization, which has gained recognition as part of a new type of website optimization, termed “social media optimization (SMO).” Social Book marking, also referred to sometimes as “social bookmarketing”, is the term used for bookmarking sites on the web and sharing them with friends. It is similar to bookmarking a site on your pc, in the “favorites” of your web browser.

 

There is an increasing number of websites available on the web that provides this as a free service for bookmarking your sites or blogs on the web. These sites are known as social bookmarking sites. Once you have created a free account, you may begin adding bookmarks to your account. The advantage is that once you have bookmarked any site then you can access them from anywhere on the web, and also share them with friends.

 

 

For more :  http://ezinearticles.com/?Social-Bookmarking-and-Seo&id=530944

 

Thanks & Regards

http://www.india-designers.net/

 

Tricking the search engines just does not work. The search engines do not look kindly upon webmasters who attempt to deceive the search engines about the content contained on a webpage.

 

For more click here: http://www.bestsyndication.com/?q=081007_how-to-ruin-your-search-engine-ranking.htm

 

 

Ranking your website at the top of every search engine is everybody's wet dream. There are no real secrets on how to achieve a high ranking with the major search engines, because effective search engine optimizations are now available on the internet, but it takes consistency, a solid game plan and a lot of trials and errors to fine tune this cyber art. What is search engine optimization? Before we discuss this, one has to understand first how search engines work.

 

 

 

Online training institution, Search Engine College, achieved a significant milestone this week, with student enrollments now extending to 30 countries.

 

 

We're extremely proud of our global accessibility. It's what makes our courses unique.Since its inception in 2004, Search Engine College has set new industry standards for education and training in the field of search engine optimization and search engine marketing.

 

The college reached the 30 country milestone this week when a new student from Singapore enrolled online. The Search Engine College student population now has a global reach that includes the following countries: Argentina, Australia, Austria, Belgium, Canada, Czech Republic, China, Finland, France, Germany, Hong Kong, Iceland, India, Ireland, Italy, Jordan, Malaysia, Netherlands, Pakistan, Philippines, Portugal, Russia, Sri Lanka, Singapore, Spain, South Africa, UK, Ukraine, USA and West Africa.

 

For more click here: http://www.prweb.com/releases/seo/training/prweb545835.htm

 

 

Objectware Inc, an Atlanta-based web development company with an active branch in Washington DC, has been rated among the top Search Engine Optimization (SEO) programs in the United States by respected internet marketing portal PromotionWorld.com. The recognition of Objectware's internet marketing program, ranked as number eight in the nation, is a credit to the talent and dedication of its team of search engine analysts and web developers.

 

For more click here: http://pr-gb.com/index.php?option=com_content&task=view&id=7556&Itemid=9

 

 

1. Title Tag – Use a proper title tag. Choose the most important keywords of your page and try to include the keywords that are repeated in the contents of page. Title tag is the first thing which a search engine crawler will see. The keywords in the title tag will be visible in the title bar of the web browser.

 

2. Keywords – Give emphasis to the keywords of your pages. Include the keywords in the title tag and the heading tag.. Always be careful regarding the keyword density of your page. It should not exceed more than 5%.for eg; If there are 100 words in the content of your page, than a keyword should not appear more than 5 times. There are plenty of tools provided on the internet to check the keyword density of your page.

 

3. Design your site for visitors and search engines:-  Make use of ALT tags in your images. Take the help of the tools provided on the net to design your site. Avoid the use of frames, flash, and JavaScript and also avoid unnecessary html coding. Always take the views of your friends about your site. Ask them if they would visit again to your site. What more can be added to make visitor friendly.

 

4. Change your content regularly:-  Search engines like the site that change their content regularly and maintain a unique content. Make sure that your site maintains a unique content which, is not found on other sites.

 

5. Backlinks: - When a site links back to yours, it is known as backlink. Which plays a important role in Search engine algorithm. Include your keywords in the text of the links, so that it carries weight when a search engine crawls it. Backlinks from good PR (page rank) page will carry PR to your page.

 

For getting back links, following methods have been using in Search Engine Optimization.

 

Directory Submission

Link from relevant sites (also known as reciprocal link)

Forums Discussions/ Signature

Blog Submission

Social Book Marking

 

 

Thanks & Regards

http://www.india-designers.net/

 

Social networks have had giant growth spurts over the past couple of years, and it seems there's one for everyone: from dogs to moms to book-worms to shoppers. Social networks, I think, more than anything give people a place to belong and to hang out. Because of the drastic growth, popularity and craze these days, I created a list for people who have their odd MySpace or Bebo profiles but would like to seek further and discover new ones. 

 

For more visit http://www.rev2.org/2006/07/11/33-places-to-hangout-in-the-social-networking-era/