East Bay Innovation Group presents:

What Every Startup Needs to Know about Public Relations

Monday, July 13, 6:30pm-9:00pm, Pleasanton

MORE INFO: https://www.123signup.com/register?id=jqybf

To generate sales, you have to make yourself known; that's why every
startup needs PR. Good PR helps you communicate the need for your product
or service, differentiate you from your competitors and build your
relationships with the press, bloggers, and analysts who will get the word
out about your company. Although today startups may wonder if they should
spend money on PR, without it your campaign may fizzle, not sizzle.

Jeannette Bitz-a seasoned PR executive with more than twelve years
experience developing successful PR strategies for technology
companies-will discuss the value of communicating with the most important
media, reporters and influencers in your market prior to your launch.
She'll also take a look at the changing media landscape and how it's
affecting PR today. Business and industry trade publications are cutting
back and closing. Industry bloggers are gaining in importance. Social
media-Facebook, Twitter, LinkedIn and even YouTube-have become key
communications tools for the media and PR professionals.

Who should attend: This session is designed for start-up companies
preparing to launch their product or company into the market. Since
top-level executives are often involved in such launches, company
presidents as well as vice presidents and directors of marketing will find
the presentation of interest.

DATE/TIME:
Monday, July 13
6:30pm-9:00pm

LOCATION:
Four Points Hotel by Sheraton
5121 Hopyard Rd.
Pleasanton, CA, 94588
http://www.starwoodhotels.com/fourpoints/property/overview/index.html?propertyID\
=712

COST/REGISTRATION:
Free for eBig Members, $15 for Pre-registered Guests or $20 at the door.
https://www.123signup.com/register?id=jqybf

MORE INFO:
Website: https://www.123signup.com/register?id=jqybf
Email: rhilger@...
Contact: Rebekah Hilger, Executive Director

About East Bay Innovation Group:
The East Bay Innovation Group is the East Bay's leading technology
organization. Connected to the best and brightest developers,
entrepreneurs, and start-ups in the East Bay, with strong ties to industry
experts, and major technology corporations, eBig is the premier resource
for information, education, and personal networking for people seeking
connections and technology resources.

Send to Outlook: http://www.fullcalendar.com/vc.cfm?i=368292