Invitation
Please join us for our monthly Taxonomy Community of Practice Call. This month's
topic is Auto Tagging Requirements & Advances.

Date: Wednesday, March 4, 2009
Time: 1:00 - 2:00 Eastern Time
Cost: $50 Per Registrant
For additional details and registration information, visit:
http://www.earley.com/_March2009.asp

You will receive dial-in instructions and slides in advance of the call.

Session Description
Auto tagging is one of those areas that has been full of promise, yet fallen
short of expectations. Over the years, vendors have developed various approaches
to deriving and applying metadata to content but some require more effort (such
as development of large training sets) than manual tagging would. However,
algorithms have gotten better and engines smarter and there are new approaches
to auto tagging that we will explore. Many organizations are realizing that they
need more metadata on content and are increasingly investing in these
approaches. We'll discuss what works and how to address tagging requirements.

Even for a taxonomy team that believes in the superiority of human editorial
processes, automatic techniques of tagging, extraction, and categorization can
offer a critical business advantage in numerous situations. The most obvious is
when you have too much information to index using only humans, but how much is
too much? And just how far are you willing to trust a machine? Our session
presenters will provide business-oriented recommendations about automatic
indexing systems: where they come from, how they work, when best to use them,
and how new and existing taxonomies can be leveraged or managed to function
effectively in an automatic indexing environment.

Presenters

Seth Maislin, Taxonomy Consultant , Earley & Associates, Inc.

Seth is an indexing and information architecture consultant, specializing in the
construction of navigable information hierarchies, knowledge retrieval systems,
and indexes. He is an industry leader in editorial indexing and search and
database keywording.

Seth is an adjunct instructor at Bentley College, Middlesex Community College,
and Simmons College, all in Massachusetts. His acclaimed interactive
online-learning indexing course is only one of two in the global industry. Seth
served on the national board of the American Society of Indexers, including as
president in 2006-7. Prior to joining Earley & Associates, Seth worked with a
large variety of clients, such as the United Nations Library, Mattel, the
Massachusetts Institute of Technology, and PeopleSoft. Notable former in-house
positions include senior integration manager at Terra Lycos, and senior indexer
at O'Reilly & Associates. He has written several articles for professional print
and online periodicals.

Sheia Woo, Senior Linguist & Taxonomy Specialist, Nstein Technologies

Sheila Woo has extensive expertise in the fields of lexicography, terminology,
and information management. As a key member of Nstein's Linguistic Engineering
team, she has worked closely with computational linguists and software engineers
to design and develop linguistic-based solutions, advising on technical
decisions that especially tailor to clients needs. Since joining Nstein in 2002,
Woo has been instrumental in the development and deployment of several software
solutions such as the patent-pending Named Entity software. Additionally, she
has helped design the extraction software for the Korean language and alphabet.

A graduate of McGill University, Woo is a member of Nstein's Global Professional
Services team and has had firsthand experience in helping to build the
taxonomies of the world's largest media companies including Reader's Digest,
Financial Times, and the Canadian Press.

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We would like to extend an invitation to you to learn more about these
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Taxonomy Assessment and SEO Audit
Date: Thursday, March 12
Time: 1:00 - 2:00 ET
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To register, please visit:
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For more information on how Earley & Associates can help your organization
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Series, please contact Deb Clark at 603-570-4342 or deb@....

Sincerely,

Rebecca Allen
Taxonomy Consultant
_____________________________
EARLEY & ASSOCIATES
Cell: 425-299-5400
Email: rebecca@...
Web: www.earley.com