Forwarded by Rick Kirkham

Google AdWords Training Course Honor System Ebook

This solid gold Google Adwords training course is based on the honor system by
Steven Weber. A successful internet marketer and all around nice family man. You
may see the review I wrote for one of his books ...

http://kirkhamsebooks.com/Marketing/Internet_Marketing/



----- Forwarded Message ----
From: Steve Weber steve@...

Sent: Monday, May 7, 2007 11:01:00 PM
Subject: Steve Weber: Why Your Cool Website is Driving Away Visitors!


Hello Rick

Are you are getting visitors, but Google Analytics is telling you
that they are their one mintue and gone the next? Getting traffic is
only half the battle. Next you must convert them!

Here are some great ways to drive visitors away!

1. Lose their trust right off by not having easy contact
information!

2. Offer so many choices to your customer they simply get
overloaded and leave.

3. Make a visitor click 18 times (well, 3 or 4 anyway) to get to
the meat of what you are offering.

4. If you have a great freebie to offer, simply require them to
fill out more than their first name and email address. Go ahead and
ask them as much as you want including their Mother's maiden name.

5. Create a really unique navigation system which no one has ever
seen before. Have them figure out how to use your new whiz bang
system.

6. Have a whole paragraph of instruction for them on how to take a
simple action...like ordering!

7. Go ahead and put some links on the page to some of your favorite
sites so they will have a good excuse to click off your site. Who
knows, they might want to check the weather while they are on your
site!

8. Put several thousand words of text on your home page.

9. You have a great site about fixing computers and you can't wait
to show a picture of your new puppy on the home page. Go ahead and
put the picture on your computer site's home page along with a
description of how smart the puppy is!

10. Create as many blinking gifs as possible and paste them all
over the page to really make it stand out. While you are at it use
something like red font on a black background. Doesn't that look
cool!

Don't let yourself go down these wrong design roads. Keep your site
simple and focused!


Happy Internet Marketing to You!

Steve Weber
http://kirkhamsebooks.com/Marketing/Internet_Marketing/Secrets2InternetSuccess.h\
tm