Hi all,

I wanted to remind you of our final 2009 training seminar on predictive
analytics - coming Nov. 11-12 to San Francisco. This is intensive training for
marketers, managers and business professionals to make actionable sense of
customer data by predicting buying behavior, churn, etc. Past attendees
provided rave reviews.

Here's more info:
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Training Program: Predictive Analytics for Business, Marketing and Web

A two-day intensive seminar brought to you by Prediction Impact, Inc.

Dates/Location: Nov 11-12, 2009, San Francisco

93% rate this program Excellent or Very Good.
**The official training program of Predictive Analytics World**
**Offered in conjunction with eMetrics events**

Also see our Online Training: Predictive Analytics Applied - immediate access at
any time: www.predictionimpact.com/predictive-analytics-online-training.html


ABOUT THIS SEMINAR:

Business metrics do a great job summarizing the past. But if you want to predict
how customers will respond in the future, there is one place to turn--predictive
analytics. By learning from your abundant historical data, predictive analytics
provides the marketer something beyond standard business reports and sales
forecasts: actionable predictions for each customer. These predictions encompass
all channels, both online and off, foreseeing which customers will buy, click,
respond, convert or cancel. If you predict it, you own it.

The customer predictions generated by predictive analytics deliver more relevant
content to each customer, improving response rates, click rates, buying
behavior, retention and overall profit. For online applications such as
e-marketing and customer care recommendations, predictive analytics acts in
real-time, dynamically selecting the ad, web content or cross-sell product each
visitor is most likely to click on or respond to, according to that visitor's
profile. This is AB selection, rather than just AB testing.

Predictive Analytics for Business, Marketing and Web is a concentrated training
program that includes interactive breakout sessions and a brief hands-on
exercise. In two days we cover:

- The techniques, tips and pointers you need in order to run a successful
predictive analytics and data mining initiative

- How to strategically position and tactically deploy predictive analytics and
data mining at your company

- How to bridge the prevalent gap between technical understanding and practical
use

- How a predictive model works, how it's created and how much revenue it
generates

- Several detailed case studies that demonstrate predictive analytics in action
and make the concepts concrete

- NEW TOPIC: Five Ways to Lower Costs with Predictive Analytics


No background in statistics or modeling is required. The only specific knowledge
assumed for this training program is moderate experience with Microsoft Excel or
equivalent.

For more information, visit
www.predictionimpact.com/predictive-analytics-training.html, or e-mail us at
training@.... You may also call (415) 683-1146.

Cross-Registration Special: Attendees earn $250 off the Predictive Analytics
World Conference

SNEAK PREVIEW VIDEO: www.predictionimpact.com/predictive-analytics-times.html

$100 off early registration, 3 weeks ahead