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Why Your High Prices May Really Be Too Low

Article Description:
====================

It may never have dawned on you the true difference between being
an employee, and running a business. There are a lot of miniscule
tasks that need to be done. Do I pay myself, or someone else, for
all of these details? Well, I didn't know how to at first. But,
you'll burn out if you don't.


Additional Article Information:
===============================

914 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-16 11:48:00

Written By:     Mark Silver
Copyright:      2006
Contact Email:  mailto:mail2@...


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Why Your High Prices May Really Be Too Low
Copyright © 2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



I was a paramedic for over 8 years. By the time I left, I had
reached step nine in the union pay scale, which means I was
making $25 an hour, or $37.50 at time and a half, and a whopping
$50/hour for double time.

It was a lot of money, and rated as one of the highest paying
paramedic jobs in the U.S. Some of my colleagues were earning
$80-$100K a year through doing a lot of overtime. Me, I was
working part-time at that point, trying to get a business
started.

When you decided to go into business, you knew that you had to
charge more than you were paid at a job. But, it may never have
dawned on you the true difference between being an employee, and
running a business.

There are a lot of miniscule tasks that need to be done.

Marketing. Accounting. Organizing the office. Buying supplies
(either online, or running out on errands.) Writing and editing
materials. Invoicing. Researching technology (computer
applications, website technology, audio technology, etc.)
Troubleshooting problems (time on hold with tech support).
Continuing education, growth, and learning. Customer support.

When I was a paramedic, my employer paid people to handle all of
these details. Do I pay myself, or someone else, for all of these
details? Well, I didn't know how to at first. But, you'll burn
out if you don't.

And, where did your dreaming time go?

Before you started your business you dreamed about helping people
in the way you do now. You were in a training school, or you
played with your business idea as a volunteer. Before it was a
business, it was a hobby, and it occupied a certain amount of
your dream time.

Once you get into business, the fit hits the shan, and you are so
busy with all of these details, that the dreaming-creative time
that got you going in the business in the first place kinda leaks
away. I'm guessing you probably don't spend much time now
dreaming your business forward.

Well, guess what? Your customers are depending on you for all of
these things:

  _. Top quality product or service

  _. Customer support.

  _. A well-run business that invoices, follows-up, and takes care
of details on time.

  _. Creativity and growth in continuing to help them.


You probably set your prices thinking only of item number 1,
without really thinking about numbers 2, 3, and 4. That means you
are only charging for 25% of what you need to do. No wonder you
feel as if you are on the gerbil wheel!

Does that mean I have to quadruple my prices?

Not necessarily. Pricing is a combination of head and heart. And,
there is one spiritual secret to pricing which makes the whole
thing a lot easier.


Keys to Funding Your Whole Business

* First: 80% to 90% of the iceberg is under water.

Those four categories I listed? Get four pieces of paper, and
start brain and heart-storming all of the tasks, projects,
dreams, and details that go along with each of those categories.
By doing this, you will start to get a realistic view of your
business, and so you won't get sunk like the Titanic by a piece
of the iceberg you didn't see.

* Second: Feel the prices.

Sit a moment with what you charge for your product or service.
(Take your customers out of the picture entirely.) This is just
between your heart, what you offer, and your prices. How does it
feel? Do your prices feel great? Do they feel
"kinda-sorta-okay-but-not-really?" Or, do they feel heavy,
horrible and gut-wrenching? Hmmm...

* Third: The spiritual secret to value.

When you sell something to someone, it is NOT an exchange. They
are not trading you money for your product or service. It looks
that way on the surface, but the spiritual teaching is quite
different than how it appears.

Everything is the Face of the Divine, and the Divine is the
Source of everything. For your client or customer who is
struggling with a problem, you provide your product or service to
help them. In doing so, to them you are a manifestation of the
Divine Quality of help, support, caring.
Well, guess what? You aren't actually God, you are just a
manifestation and expression of God. So, that means that in
addition to your Divine nature, you also have your human,
dependent, needy nature as well. You also have need of provision,
caring, and help. This means your customer is the Face of the
Divine for you, a manifestation of the Divine Quality of
provision, help, and support.

It requires a great deal of humility on your part to ask for, and
receive, a price that truly supports you. This doesn't mean your
prices need to be sky-high, but it also means you can't allow a
'false humility' to keep your prices artificially low. Ask in
your heart, once you have the truth of all the details your
business actually does, and see what pricing might support you to
be in a loving, generous space with the entire shebang that is
your business.

This can be quite a mind-bender of a teaching, because we are so
used to thinking in terms of "transactions." But, considering
that our spiritual nature is a part of the One Unity that exists,
then Who or What is transacting with Whom? In both directions, to
you and to the client, it's the Divine giving from the Infinite
Source.




---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofbusiness.com



--- END ARTICLE ---



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Article Title:
==============

Create a Home that Nurtures, Inspires and Enlivens

Article Description:
====================

Quick, think of an amazing environment.  A place where you feel
totally alive and inspired.  Got a place in mind?  Now make a
list of the attributes of that place.  Is it indoors or outdoors?
Quiet or lively?  What colors, smells, sounds, objects, people
are present?  You've just defined what aliveness feels like for
you.  Now think about your home.


Additional Article Information:
===============================

979 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-16 11:24:00

Written By:     Barbra Sundquist
Copyright:      2006
Contact Email:  mailto:barbra.sundquist@...

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    http://www.becomeacertifiedcoach.com/images/barbra.jpg

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Create a Home that Nurtures, Inspires and Enlivens
Copyright © 2006 Barbra Sundquist
Low Cost Life Coaching
http://www.LowCostLifeCoaching.com/



Quick, think of an amazing environment.  A place where you feel
totally alive and inspired.  Got a place in mind?  Now make a
list of the attributes of that place.  Is it indoors or outdoors?
  Quiet or lively?  What colors, smells, sounds, objects, people
are present?

You've just defined what aliveness feels like for you.  Now
think about your home.  What clues to your personality, interests
and values does your space provide?  How close is that to who you
really are?

Let's look at this another way.  How many of the attributes from
your "amazing environment" are present in your everyday
environment?

If you're like most people, the answer is "not many".  For
many of us, our home environment is just there in the background.
  We haven't given it much thought since the day we moved in.
Maybe we started out with some hand-me-down furniture, and over
the years added some new pieces.  And added, added, and added.
Ever noticed how the amount of stuff coming in the door greatly
outnumbers the stuff going out the door?  That exercise bike that
seemed like a good idea at the time sits collecting dust in the
basement.   The collection of Royal Doulton figurines that your
mother has been giving you every Christmas since you were a
teenager (lovely thought, but definitely not your taste).  The
cat scratching post that's seen better days.

So what's wrong with a "lived in" house?  Nothing, as long as
it works for you.  If your definition of "amazing environment"
is last year's camping trip family reunion, where the thing that
made it amazing was the casual environment where everybody could
kick back and relax... then the "lived in" look may be perfect.


But if your amazing environment involves spaciousness, quiet, and
aesthetic beauty…then the casual cluttered family home will be a
disconnect, and you won't feel fully alive there.  You'll
always have a vague feeling of wanting to be somewhere else.

I'll give you a personal example.  When my husband and I built
our first house 20 years ago, cost was our biggest consideration.
  Whenever the builder asked us "would you like x or y?", my
answer was inevitably "which is cheaper?"  As a result, we
ended up with the perfect home for that stage of our lives - a
modest home with a modest mortgage.  We didn't need a lot of
space anyways, we argued - we're never at home anyways.

Over the years, things changed.   We became homebodies.  Skiing
and traveling were replaced by gardening and reading.  We
collected lots of books, paintings and even a few antiques.  Our
house started to feel cramped and a little boring. It didn't
reflect who we had become.  Clearly our environment had not kept
up with us.

I started working with a life coach, and one of the questions he
asked was "how do you define success?"  I was somewhat shocked
to realize that among other things, for me success means living
in a beautiful home. Not for the status, but because it means
that I have made "home" one of my highest priorities. So with
my coach's help, I started looking for ways to make that dream
come true.

Recently, my husband and I moved to an architecturally
interesting house situated in a forest clearing,  and are
thrilled with our new environment.  It reflects who we are now…a
middle-aged couple who value spaciousness, privacy, and aesthetic
beauty.  Incidentally, our new house has many elements consistent
with my "amazing environment" - which is a woodland path.

Of course, moving is a pretty drastic solution and not possible
or even desirable for everyone.  That's where taking a good look
at your present environment and comparing it to your "amazing
environment" can be instructive.

What I'm talking about is assessing whether your space reflects
your current values and lifestyle.  If your personal environment
has not caught up with your life, there are lots of things you
can do.  Jan Addams, a Vancouver area interior designer and
author of Inside Out Image and Design  believes that the key
personal elements that make up a home's character should reflect
the occupant's personality and viewpoint.  Jan says this is
important be it is a symbiotic relationship:  not only do our
spaces reflect who we are, they also shape our behavior.

Jan gives an example of a dental office she redesigned.
Originally a rather antiseptic gray and pink office, the owners
wanted to create a warm, welcoming atmosphere.  In keeping with
the Deer Valley location, Jan established a woodland theme by
replacing the institutional concrete sidewalks with curving
woodland pathways, and installing oak paneling, low lighting and
forest colors in the interior.  She also hired an artist to paint
a woodland mural in the children's area.  Now when patients
arrive they take their time walking along the attractive woodland
paths and are more relaxed by the time they get to the dentist
chair.  And from a marketing point of view, the dental practice
has branded itself as a warm, relaxed place that cares about the
quality of people's experience.

So think about your space:  does it reflect who you are?  How
does it shape you?  Are there changes you want to make?  Maybe
the reason you don't use that exercise bike is because you never
remember to go down to the basement.  What would happen if you
moved it up into the TV room?

Similarly, maybe your "amazing environment" involved walking on
the beach.  While you may not be able to move to oceanfront
property, you could arrange some beach pebbles in a lovely aqua
bowl on your coffee table.  Then every time you looked at them
you would be reminded of what nurtures you.

It's clear that our spaces reflect who we are, and that we are
always adapting to our environment. Does your space pull you
forward or hold you back?




---------------------------------------------------------------------
Barbra Sundquist, MPA, IAC-CC is the founder of
LowCostLifeCoaching.com where you can hire a professional
life coach for only $50 a month. This article is excerpted
from Barbra's ebook "Amazing Environments: How to Use Life
Coaching Principles to Create a Home that Nurtures,
Inspires and Enlivens".  To get a free copy, please
go to: http://www.LowCostLifeCoaching.com or email:
mailto:home-ebook@...


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http://www.LowCostLifeCoaching.com/



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Article Title:
==============

Are You Making Time For Friendship?

Article Description:
====================

Many of us today are on the go all the time.  We rush from
appointment to appointment until we collapse exhausted.
Spending time just relaxing with friends can seem like a
luxury we can't afford.  If you are too busy for friendship,
maybe it's time to rethink your life priorities.


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Distribution Date and Time: 2006-05-16 10:36:00

Written By:     Royane Real
Copyright:      2006
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Are You Making Time For Friendship?
Copyright © 2006 Royane Real
Author of "Your Guide to Making Friendly Conversation"
http://www.lulu.com/real



Are you so busy that your social life consists of sending emails
to people you never have time to see in person?

Is your life so hectic that you don't have time for the friends
you already have, let alone find time to make new friends with
new people?   Does the thought of just spending time and relaxing
with friends make you feel guilty that you're wasting you day
and you should be doing something else?

Keeping our friendships and relationships alive requires effort
and commitment.  Many of us let our lives become so busy with
work and other activities that we don't get around to scheduling
any time for pleasure and renewal with the friends, relatives and
acquaintances we already have.

Yet spending time with loved ones who care about us can be one of
the best uses of time that there is.

Are there any people you could call right now and be assured of a
pleasant welcome?  Are these people that you could count on to
help you in a crisis?  Can you have close talks with them?  Do
you have fun when you are together?  Are you happy to have them
in your life?

If you haven't seen much of them lately, is it because you have
become too busy?  Have you grown apart?  Was there an argument?

If the main reason you haven't been getting together with the
people you already know is because you have gotten too busy, take
a good look at how you are spending your time.

Compare the way you spend your time with your real values and
priorities in life.  Is your hectic lifestyle really bringing you
the quality of life that you want?

If you have become too busy to see your friends, why has this
happened?  Are you pursuing material toys in your life at the
expense of relationships with other human beings?

Have you allowed your time to be over-committed because you never
say "No" to anyone?  Do you insist on doing things yourself
that could be delegated to others?  If so, why?  Do you believe
that everything depends on you?  Hae you let your job become your
entire life?

Examine whether the way you are currently spending your time
accurately reflects your deepest values and priorities.  Make
sure that you schedule adequate time for the things that are
truly most important to you.

If you make the effort to call your friends more regularly, and
to accept more of the invitations you receive from others, you
can improve your social life in a hurry!  But you have to be
willing to make the effort.

If you really want to keep friends in your life, make a space in
your schedule, and a space in your heart for them.




---------------------------------------------------------------------
This article is written by self help author Royane Real who is
the author of the short report "Your Guide to Making Friendly
Conversation"  If you would like to improve your conversational
ability and make more friends, download it today at or get the
paperback version at: http://www.lulu.com/real


--- END ARTICLE ---



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Article Title:
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Book Authors: How To Sell More Books & Get Your Publisher Active

Article Description:
====================

It is an unfortunate reality that most people who write books
believe that their publisher will always put their best foot
forward, to promote their book. In the real world, it does not
quite work that way.


Additional Article Information:
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1871 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-14 08:06:00

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Copyright:      2006
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Book Authors: How To Sell More Books & Get Your Publisher Active
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



It is an unfortunate reality that most people who write books
believe that their publisher will always put their best foot
forward, to promote their book. In the real world, it does not
quite work that way.

Let me put this in perspective for you.


THE PROFIT-LOSS EQUATION IN BOOK PUBLISHING

It is a financial matter of profits and losses. The book
publishing world is much different than what many of us believe
it is or that we believe it should be.

The average publisher will only print 1,000 copies of a book.
They do this because the average book will sell an average of 400
or 500 copies.

When a publisher takes on a new title, it is a real gamble.
Publishers are gambling that the books they take on will generate
sales of 1,000 copies, and on rare occasions, they can hope for a
book to sell a full 5,000 copies.

The book that sells 100,000 or one million copies is extremely
rare.

With more than 100,000 books being printed every year, fewer than
one percent of those books will see sales in the range of 5,000
or more copies. Every publisher has hopes that one of the 1,000
books every year that will sell at least 5,000 copies is one of
the books sold through their publishing house. These are the
books that will help the publisher to make a real profit this
year.

One publisher told me that he lets his editors take care of the
full book editing and development process. And, he said that he
will not even pay attention to the book, until the book sells
5,000 copies. Only then will he consider reading the book himself
and cranking up his marketing department to try to sell the book
to a wider audience.

So, here it is in a nutshell. If you are a new book author, and
you would like to see your book get some serious attention from
your publisher and the public, then you need to step up to the
plate and promote your book in such a way, as you can ensure that
your book will sell 5,000 copies or more.

These days, most publishers will put up single webpages offering
each of their books to the public. As a writer of the book, you
should not believe that this page will be a well-written,
well-optimized page on the internet.

Don't fool yourself... The webpage where your book is offered
generally will not get great rankings in the search engines for
the keywords relevent to the topic of your book. Additionally,
the sales copy will not be set up in such a way as to give much
confidence to your potential buyers.

Print book publishers don't do a good job building online
promotional materials for a book, until they put their best
people on the job. And, the publisher will not put their best
people on the job until they believe that they have a winner in
their stable.

As a writer, if you want your book to be anything more than a
dust-catcher on your own shelf, you need to learn to be a book
promoter also.


HOW TO SELL YOUR FIRST 5,000 BOOKS

As a book author, there are three basic steps that you will want
to undertake to promote your book online.

1. Set up a domain website,

2. Promote your book with articles,

3. Promote your book with press releases.

In this article, I am going to take a look at how and why you
will want to consider each of these steps.


1. SET UP A DOMAIN WEBSITE

Yes, you need a "domain" website. A free page on Geocities.com
or Freeservers.com will not instill confidence with your
potential customers. Let's face it, the most important marketing
consideration for any product or service to be sold on the
internet today is to build the "trust factor".

A person, who is being asked to take out their wallet, wants to
know that they will get what they have paid for. Free sites
cannot be traced to anyone in particular, and commercial websites
on the free servers are considered in general to be owned by the
fly-by-night outfits on the internet.

We have to give our potential customers the confidence they need
to buy products and services from us. And, in order to give our
potential customers confidence, we must be willing to spend a few
of our own dollars to set up a website.

You can actually register a domain for less than $20 in most
cases. Hosting for that domain can be picked up from hundreds of
web hosting companies for as little as $10-$20 per month.

On your website, you want to tell readers about your book and why
your reader might want to buy your book. On your website, be
certain to also ask your reader for the sale, and give them a
link where they can buy your book.

Including testimonials and book reviews on your website, will
also help you to build interest and trust with your readers.

Sometimes, it can pay dividends to hire a web designer to design
the visual template for your website, and to hire a sales
copywriter to write your sales copy for the book.

One thing to keep in mind is that not all web designers can write
good salescopy, and few copywriters make good web designers.

When you can afford to do so, you should seriously consider
hiring a professional to do the tasks necessary to build a nice
website and to put good salescopy onto your website. Great web
designers will also help you by building your e-commerce system,
so that your readers can buy directly from your website.

The professionals do not have to be really expensive. Both can
usually be found for a couple hundred dollars. Of course, you
could pay more, but you can still find some good people at these
rates.


2. PROMOTE YOUR BOOK WITH FREE-REPRINT ARTICLES

Free-Reprint Articles are informational pieces designed to
educate the reader about something of interest to the reader.

In an article, your goal is to talk about some topic that is
related to the topic of your book. You don't actually want to
sell your book inside the body of the article. Instead, you want
to use your article to introduce your readers to concepts that
might be covered in your book.

When you reach the end of the article, you want to include your
About The Author information (often referred to as your Resource
Box). Keep your sales material in your Resource Box, but keep in
mind that your goal is not to sell your book in your Resource
Box. Instead, your goal is to use your Resource Box to get the
reader to your website, then use your website to sell your book.

Many people ask if article promotion will work for them. This is
what I tell them.

The ability of an article to produce results for you will depend
on your article. The internet is still a democracy in that people
will make the choice for themselves whether or not they want to
use your article.

Some articles get lots of reprints, some do not. The average
outcome is about 40-50 backlinks and multiple publications in
ezines.

Poor articles still get an average of ten reprints. Exceptional
articles generate in excess of thousands of reprints. The results
really do rely upon the article.

(One client of mine has one article that generated more than
5,000 reprints in two years time. This same client has written
more than 100 articles. He is a well-known article writer and
this fact does help his ability to generate more mileage from a
single article.)

Just as important as the article itself, is the author resource
box. The article is the vehicle to get your resource box seen. A
good resource box offers just enough information to inspire the
reader to visit your website to learn more about your book. A
good resource box also offers a strong call-to-action to get the
reader to your website. Let your website do the selling, but use
the resource box to get the reader to your website.

Also, you really should consider doing more than one article over
a longer period of time. For example, six articles over six
months. Each subsequent article puts your name in front of the
publishers who will use your articles. Name recognition will help
your overall ability for getting published.


3. PROMOTE YOUR BOOK WITH PRESS RELEASES

I always recommend a two-fold approach to any book promotion. 1)
reprint articles related to the topic of the book. 2) Press
releases distributed through a system such as
http://www.prweb.com .

Press releases are different from an article. A good article will
have an educational or informational slant to them. A good press
release will be designed more as a news story. A good press
release has the most noteworthy news in the first paragraph, the
second most noteworthy information in the second paragraph, etc.

Additonally, the press release will provide a telephone number
for news reporters to contact you for more information concerning
your story, so that they can build their own news story from your
information.

Although the premise of a press release is so that a reporter can
learn enough to build their own news story, you have to remember
that their schedule is tight as well. Build your press release in
such a way that it can be used as THE news story. Many people
will take your press release verbatum for their own use. They
might take only the first paragraph, and then they might take the
whole thing.

Build your press release with the hope that it will be used in
full. Build your press release with the thought that the reporter
may only use the first paragraph.

Be prepared to receive phone calls to answer questions about your
topic. And, be prepared when no one calls.

I have sent out more than a dozen press releases myself. I have
seen those press releases read thousands of times and used
hundreds of times. And yet, no one has ever called me for more
information.


IN CONCLUSION...

Book promotion should not be viewed as a one-time event. If you
take the idea that I will try this once to see if it works, then
you might as well save your time and money and not even try at
all.

Promotion is an ongoing process. Nothing will happen until you do
something. And then you will need to keep doing something to keep
open the possibility of something happening to your benefit.

You need to build up a momentum, and then just keep on running.

You are more likely to get published and to sell books if people
recognize your name. And, one-time out will not allow anyone to
get to know you.

Book authors who can build up a promotional momentum for their
book are very likely to find their first 5,000 sales. And as a
general rule, once you have crossed that threshold, your
publisher will be more than happy to help you to keep that
momentum going.





---------------------------------------------------------------------
Bill Platt is the owner of http://thePhantomWriters.com
He specializes in distributing free reprint articles to help
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Bill can be reached by phone at (405)780-7327, from 9:30am to
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Article Title:
==============

19 Rules For Writing Killer Headlines

Article Description:
====================

Following are 19 rules you can use to write headlines that will
reach out and force the prospect to read your website and sales
letter.


Additional Article Information:
===============================

436 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-12 16:26:00

Written By:     Dan Lok
Copyright:      2006
Contact Email:  mailto:article@...


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19 Rules For Writing Killer Headlines
Copyright © 2006 Dan Lok
Quick Turn Marketing International, Ltd.
http://www.WebsiteConversionExpert.com



Following are 19 rules you can use to write headlines that will
reach out and force the prospect to read your website and sales
letter.

1. Your headline must offer something that your target market
wants very badly.

2. Your headline must include something of self interest to the
reader.

3. If your product is new or improved, say so in the headline.

4. Do not just invoke curiosity in your headline, you must also
include something of interest to the reader.

5. Avoid negativity in your headline. Always turn the negative
into a positive statement.

6. Your headline shoudl suggest a quick and easy way to achieve
the benefit(s) stated.

7. Your headline should be believable.

8. Determine what would make you buy your product, and then try
to incorporate that idea into your headline.

9. Avoid making your headline so short that you don't get the
main point across.

10. Avoid clever headlines that makes the reader think "how
clever." Cleverness rarely gets people to read your web page or
spend money.

11. Avoid headlines that sound dead, or like they should be at
the bottom of the statue like "To Server Humanity Better..."

12. Suggest in your headline that your copy contains useful and
valuable information.

13. Use your headline to reach out and grab the reader's
attention.

14. Avoid hard to grasp headlines that require the reader to
think about what you are saying.

15. NEVER trust your own reaction to your headlines. Instead, get
the reaction of someone else.

16. If you emphasize a word in your headline, make sure that word
means something and is important.

17. Remember that large type words act as a stopper. They get
people to stop and pay attention, so choose the best words that
will get the most attention.

18. Don't let an artist or layout person decide which headline
words to emphasize. An artest thinks in terms of color contrasts
and tones, not in terms of making money!

19. Avoid writing an ad that attracts the wrong people. Make sure
your headline attracts the people that are most interested in
what you have to offer.

If you will follow these simple guidelines for writing your
headline copy, you will be more likely to have a successful
headline and a successful ad! Take some time right now and look
back over these guidelines.

Then, try to write your own headlines. When you have a few that
you think are wonderful, run them by a friend. If that friend
asks to see the rest of your copy, you know you have written a
true killer headline.




---------------------------------------------------------------------
Dan Lok is widely known as "The World's #1 Website Conversion
Expert!" But what do you care? Well, if you rush over to his
site... I think you'll come to your own conclusion that he's the
real deal when you see how much FREE (yet extremely valuable!)
profit-producing info he's giving away. Check it out now at:
http://www.WebsiteConversionExpert.com


--- END ARTICLE ---



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The Rich Reviews: Every Great Marketer Is A Great Liar!

Article Description:
====================

Did you know that all the marketers in the world are
always telling lies to their clients, buyers and
customers, almost everyday? Well, may be not 100%
of them but, you get the idea.


Additional Article Information:
===============================

1042 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-12 11:21:00

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The Rich Reviews: Every Great Marketer Is A Great Liar!
Copyright © 2006 The Rich Reviewer
Rich Reviews
http://www.rich-reviews.com



Did you know that all the marketers in the world are always
telling lies to their clients, buyers and customers, almost
everyday?

Well, may be not 100% of them but, you get the idea. Online or
offline, Internet businesses or bricks-and-mortar businesses,
they are all the same. All the marketers are using many different
marketing ploys to get your attention. It's like a psychological
mind game.

What's their purposes? You don't have to think too far, the
answer is money. Your money, actually. Don't believe me? Good.
That means you, and the rest of the newbies, are going to make
them even richer.

But, what is marketing ploy anyway? According to Oxford,
marketing is the action or business of promoting and selling
products or services. And ploy means a cunning plan or action
designed to turn a situation to one's own advantage.

If we combine them, marketing ploy means a cunning plan or action
of promoting and selling products or services designed to
marketer's own advantage.

So, whenever you see an advertising or reading a salesletter or
hearing a sales offer -- anywhere in the world -- there MUST be a
marketing ploy in it. Yes, they are trying to make money by
fooling you around. Don't take it personally. That's just the
way how business runs.

Does this mean all the marketers are the bad guys? Not exactly.
From my point of view, there are four types of marketers who uses
marketing ploys to make money. Let's dive into the details,
shall we?

1. Scam Marketer

Hey, the name says it all. This type of marketer will do ANYTHING
to gain their own financial profits, even if it means death to
your business. They don't care how you can benefit from their
'too-good-to-be-true' products and services, they only care on
how to grab your money as fast as they can and then run away from
their responsibilities.

These guys will use all the marketing ploys -- or should I say
marketing plots -- they could use to FORCE you to buy their
products and services right away. They usually tells you to join
their affiliate programs and promote their products and services
if you want to make thousands of dollars easily. Nothing new.

By the way, I think that's how SPAM initially created.
Basically, spammer is a scam marketer who sends his or her sales
offer by email, again and again, even if you already refused to
accept such offer.

When they said they make millions of dollars, you can be safely
accuse them liars. Most of these marketers can only make pennies
from their offers, trust me.

2. Affiliate Marketer

These type of marketers are very lazy when it comes to creating
their own products or services. They prefer selling or promoting
other people's stuffs, which is perfectly fine with me.

These guys doesn't take all the hassles of preparing or
upgrading the products and handling the customer services. They
just think the easy way of collecting their checks. There's
nothing wrong with that, right?

Now, the problem is, most of the times -- if not all the time,
these affiliate marketers doesn't really care if their affiliate
products or services can really solve your problem or not. Like I
said, all they think is their commissions, NOT your problem.

When I emailed some of these 'self-proclaimed gurus' with a
question, they always reply me with their affiliate links. Let me
ask you, doesn't it hurt you if you received an affiliate link
instead of a straightforward answer?

3. Light Marketer

This type of marketer is the most honest one, I think. They only
use a mild marketing ploy. They trick you gently and persuade you
in a very warm way. They may rush you to buy their products and
services as quickly as possible, that's because when they said
you will lose the sales offer if you don't buy it today, you
WILL lose the offer for sure. It's true.

Whenever they say they will do it, they will do it. They do this
to make you feel special, to make you feel that you are the
chosen one, the luckiest one to receive such offer.

Some of these marketers are able to make millions of dollars
annually. No kidding.

But, do you know where the downfall is? When you feel special,
you will buy from them again and again and again, regardless of
how their products and services could actually benefits you or
not. All is fine if they guarantees you with refund policy, if
not?

4. Super Marketer

Now this one is a heavyweight million dollar marker. These are
the ones who make Wallstreet look like a playground. Nothing is
impossible, that's what they always said. Yes, they do often
lying to you that they are offering you a limited product and
service or whatever they have in mind.

Don't trust them on this one, but, don't take this the wrong
way either. They do this for your own good. You can rest assured
that you are dealing with the good guys here, because they never
lie to you about the quality of their products and services.

They will help you, gives you a solution for your problem and
they stands firmly to defend their reputation -- even after you
claimed your refunds.

The legendary Corey Rudl and Derek Gehl, are also use marketing
ploy to play with your mind...

On the salesletter, he tells you to purchase right away before
the offer ends. Don't worry, this is only his marketing ploy,
I'm sure the offer still stands for the next couple of years.

This aggressive type of marketer is usually make millions of
dollars every year, above any other marketers.

That's it. Now you know the truth about marketers and the way
how they works. If you're a newbie, you'll be glad you have
read this article. If you're a professional marketer, your face
has probably turned red by now.

Me? As a marketer, of course I will use marketing ploy to sell my
stuff. I will not lower my quality though, never. But, as a
reviewer, I will tell you all the truth, even if it means hurting
you.

In the end, you'll be the judge...




---------------------------------------------------------------------
Author: The Rich Reviewer

To see the uncensored virgin -- I mean, version
of this article, go to...
http://www.rich-reviews.com


--- END ARTICLE ---



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*** Digital Reprint Rights ***

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   the paragraph breaks fall, but you cannot eliminate all
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* Email Distribution of this article Must be done through
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Article Title:
==============

The Birth of Internet Access

Article Description:
====================

Internet access and its beginnings can be accredited in large part to the
collective efforts of many individuals around the
globe. However, it all began back in the late 60s when the U.S.
military wanted to create a network of computers that could
communicate together. This network was to become known as
ARPANET. By the mid 1980s, the National Science Foundation
improved the networks ability to transfer information at faster
speeds. As a result, and by the 90s, Internet service providers
(ISP's) and Web sites began popping-up offering Internet access
to the public, thereby, ushering in the age of Internet access.


Additional Article Information:
===============================

739 Words; formatted to 65 Characters per Line
Distribution Date and Time: 2006-05-12 08:26:00

Written By:     Joseph Muhvic
Copyright:      2006
Contact Email:  mailto:hkusp40@...


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The Birth of Internet Access
Copyright © 2006 ISPcompared.com
Written by: Joseph Muhvic
ISPcompared.com
http://www.ISPcompared.com



Isn't it interesting how we always seem to take for granted some
of the most significant technological breakthroughs that have
helped propel our society into the 21st century? Internet access
is one such technology that has changed the way we work, live,
and play. The Internet has become such a necessity in most of our
daily lives that we hardly even give its significance a second
thought. We use the Internet for personal communication, our
finances, entertainment, dating, news, research, and much more.
However, it's amazing when asked, "Who created the Internet?"
the usual answer is a simple "I don't know". The creation of
the Internet was a pretty large technical undertaking that took
many years to perfect and would require a great deal of your time
if explained in complete detail. However, this editorial cuts to
the chase and explains its development in a clear, concise,
non-technical manner.

In the late 1960s, the Advanced Research Projects Agency Network
(ARPANET) developed by ARPA of the U.S. Department of Defense
created a network of computers that were all linked together.
This network was referred to as ARPANET and was specifically
designed to be redundant. The reason for the network redundancy
ensured that if any one section of the network became damaged in
a large scale military conflict, the remaining computers on the
network would still be able to communicate with one another. Back
then, the military understood the potential of computer networks
and they also understood that in any military conflict reliable
battlefield communication is paramount to a successful outcome.
This is what led the military to research a way to reliably
network computers for such a scenario.

By the mid 1980s, the National Science Foundation created NSFNET.
This used the ARPANET technology that was originally developed
for military application to allow universities and researchers to
connect to each other. By 1987, NSFNET was no longer capable of
handling the amount of information that was being transferred, so
the National Science Foundation made improvements to the network
in order to increase information transfer speeds. This high speed
network technology was the key advancement that made the future
of Internet access practical. As a result, this improved
high-speed network laid the groundwork for the application of
commercial Internet access.

In the 1980s, the majority of individuals with Internet access
were mainly comprised of scientists and researchers. By the early
1990s, many companies, now more commonly referred to as Internet
service providers (ISP's) started offering Internet access to
average home users. This was the key transition point that
allowed the average individual with a simple modem and computer
configuration to acquire Internet access.

The World Wide Web (www) was created in the early 1990s by a
European Laboratory. Their goal was to develop a way for
researchers to work more closely together and to make the sharing
of their research easily accessible amongst other researchers. As
a result, the first publicly accessible Web site was created in
1993.

By the mid 1990s, well over 30 million people had acquired
Internet access. These vast numbers of Internet surfers enticed
large corporations to invest their marketing dollars into Web
design and promotion in order to sell or provide information
about their products and or services. As a result, today there
are millions of companies vying for the attention of anyone with
Internet access. Moreover, it has become a standard requirement
for just about every business model to acquire an Internet
presence.

In conclusion, the birth of Internet access can be attributed in
large part, to the combination and sharing of individual ideas
and talents from thousands of people around the world. If it were
not for this collective effort, the Internet and the access to it
that we have become so dependant on would not exist today.
Imagine for an instance what life would be like without the
Internet. You would probably feel more or less confused and lost
without even realizing why. Think about it, to a lot of people
the Internet has become their sole source for personal banking,
investing, driving directions, Online education, tickets for
entertainment events, hard to find items, health related
resources, music, dating, Online gaming, shopping, and
work/school research. These are just a few examples of the many
uses that the Internet brings into our lives. As you can see,
Internet access has become such a common requirement in our lives
that without it we would literally be lost.




---------------------------------------------------------------------
Joseph Muhvic is the chief editor for http://www.ISPcompared.com an Internet
service provider's directory where consumers can compare rates, features, and
promotions for standard dial-up, high speed dial-up, and broadband Internet
access. In addition, visitors have access to an ISP buyer's guide, FAQ's,
consumer reviews, and user submitted ratings. For more information visit:
http://www.ISPcompared.com


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How To Create An Overnight Success In Your Business

Article Description:
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A person I admire has a very successful business. He's sharp,
personable, funny, smart, and helpful. And, the products and
services he provides are top-notch. He's sold thousands of them,
and his business is operating at a level much higher than mine.
Then he announced that he was celebrating three years in
business. What! Only three years? How'd he get so far, so fast?


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How To Create An Overnight Success In Your Business
Copyright © 2005-2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



A person I admire has a very successful business. He's sharp,
personable, funny, smart, and helpful. And, the products and
services he provides are top-notch. He's sold thousands of them,
and his business is operating at a level much higher than mine.
Then he announced that he was celebrating three years in
business. What! Only three years? How'd he get so far, so fast?

He's created for himself an overnight success. I'm doing the
same thing, following the same steps he did. And, you can, too.

Here's the secret to his "overnight success": He spent 15
years prior to starting his "overnight success" business in his
industry, learning, growing, making mistakes.

Jim Collins, in his groundbreaking book Good to Great, wrote
about "the Flywheel and the Doom Loop." In the companies his
team studied, the ones who had outstanding results just kept
incrementally improving, learning, making mistakes, learning,
continuing. These efforts created momentum on their
"flywheel."

The Flywheel is an analogy Collins used- a Flywheel is a huge,
very heavy wheel that takes a tremendous amount of effort to get
it to turn even a fraction of an inch in its rotation. However,
by pushing steadily at it, it gradually picks up momentum. Then,
you hit the moment when it's moving so fast, nothing can stop
it.

In contrast, companies who didn't take the Flywheel approach
were caught in the "Doom Loop." Lurching around, trying a new
thing every year or two (or month or two!), trying to hit the
lottery. Sound familiar? Unfortunately, it doesn't work.

In other words, "overnight success" only looks that way from
the outside. When you finally hit your momentum, it won't feel
like overnight success to you. But it may look that way to
others.

I have found this to be true without exception. EVERY "overnight
success," when I've looked at it closely, wasn't really. My
mentor coach looked like an overnight success, going from $0 to a
full client load in 90 days... except that she had years of
experience in running a different practice before, and had the
internal confidence it takes to enroll clients.

There CAN be a sudden big jump in results, and this, no doubt, is
what makes people think to call it an "overnight success." But,
it just ain't so. The sudden big jump is because the slow,
steady incremental pushing of the Flywheel suddenly hit the
tipping point. You are inching up the see-saw, and, a little bit
past the mid-way point, the see-saw tilts in the other
direction.

The real question isn't "Can you get the see-saw to tip?" The
real question is: "Can you keep from getting thrown off when the
see-saw does tip?" How many lottery winners hold on to their
millions? How many sudden superstar athletes or musicians are
overwhelmed by success, and fall into drugs and reckless
spending?

It's strange but true that many participants in my Heart of
Money Transformational Journey have a bigger struggle
appreciating assets they already own, than they do in facing
their financial liabilities.

The real secrets to "overnight success" are:

  1) It only looks like "overnight" from the outside- it took a
lot of incremental work over years;

  2) You have to prepare yourself internally;

  3) You should look around and find contentment in your heart
where you already are, so you can feel enlivened to continue the
journey ahead.

You don't have to be afraid of success, but you do have to
prepare yourself spiritually in the same incremental manner as
you do your business. If you work on both the internal and the
external parts of success, then you'll be ready for the tipping
point when it comes, inside and out.


Keys to Your Overnight Success


* Comparison is an evil force. Seriously. Although it's great to
watch others in order to learn, if you are comparing yourself to
someone else, when each of your situations is unique, you ignite
havoc in your heart as you struggle to be someone you aren't.

Stop comparing yourself to others. You don't know their story.
You don't know how they did what they are doing. And, you
probably don't even know the full truth of how successful they
really are. People can look successful, and still have their
struggles.


* Don't do more than one difficult thing at a time. Don't raise
your prices, start a new marketing campaign, and try to create
your first DVD all at the same time. Pick one challenging area,
and immerse yourself in it until you feel you "own" it. Then
move on to the next. Don't worry if you don't have a blog, or a
DVD, or whatever latest and newest thing everyone is touting.
You'll get to them, if it's truly important.

Instead focus on the most challenging thing in your business that
isn't working to your satisfaction, and take it on. Learn about
it, chew on it, integrate it into your heart, and then you can
move on to the next.


* Appreciate your assets. This is surprisingly challenging for
most people. Imagine facing something you own, maybe a bigger
ticket item, and notice how your heart feels as you face it. This
item is yours, it's been given to you, you have full
responsibility over how to dispose of it.

Don't be surprised if it's an overwhelming feeling. Take time
to accept what you already have into your heart. Digesting like
this will help make room for more.




---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe succeed in business without losing their
hearts. Get three free chapters of the book online:
http://www.heartofbusiness.com



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Article Title: [Correction] Group Coach For The Professionally Exhausted


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Group Coach For The Professionally Exhausted

Article Description:
====================
It is evident that the old adage:  "There's strength in numbers"
holds very true in all aspects of life. None truer than when
coaching in groups.  The benefits are immense.


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Distribution Date and Time: Wed May  3 00:55:36 EDT 2006

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Group Coach For The Professionally Exhausted
Copyright © 2006 Ali Rodriguez
Vision for Success
http://www.visionforsuccess.biz/



It is evident that the old adage:  "There's strength in numbers"
holds very true in all aspects of life.

None truer than when coaching in groups.  The benefits are
immense.

- Clients are helped to achieve success in a collective fashion,
while this highly interactive process, allows them to reach
their goals and they actually get to have personal growth
through the dynamics of the group.

- Clients get great coaching at a lower price than they would
pay on a one-on-one customary fee.  As an added value, they get
the support and synergy that comes with a group.

- For companies, it allows them to develop a coaching
environment for their employees who will learn from their coach,
to move quicker within the organization.  Behind every
successful company, there is a coach.

- Coaches motivate people to move faster with less effort.
Successful business owners understand that employees need to
know they are "cared about" as it boosts performance.

- Having a coach shows employees they are highly regarded and
valued and the business owners understand that the highest
return from their investment in people, come from getting them
committed, caring about them, and providing the systems and
tools needed for them to do their best work.

Group coaching sessions normally run between 6 to 8 weeks, one
day per week, for one to two hours each week.  These sessions
are held over dedicated telephone lines, normally referred to as
"bridge lines."

Group Coaching Programs are topic specific, goals oriented, and
totally focused on providing the client, tangible and
sustainable results.

Experience the brilliance of Group Coaching through my action
packed strategic planning to boost productivity and increase
income and profits. www.visionforsuccess.biz Start benefiting
from "The Group"  in our upcoming eight-week group coaching
session entitled, "The Professionally Exhausted,"  beginning
May 10th.



---------------------------------------------------------------------
Ali Rodriguez came to the United States as a child, after the
Castro-Cuban-Communist revolution took over the Island.  Ali's
multi-cultural and multi-lingual background and unique
understanding of diversity and cultural needs is a critical asset
to her "Vision for Success" coaching of small business owners
wanting to improve and expand the quality of their businesses and
their lives. She has coached professionals and small business
owners for over 10 years. She is the creator of "The Power of
Five," business and life philosophy, member of the International
Coach Federation and serves on the Board of Directors for the
PACE Center for Girls of Volusia & Flagler Counties, Florida.
The mission of Vision For Success is to provide small business
professionals a fresh and dynamic learning environment resulting
in improvement of the quality of their businesses and their
lives. Visit http://www.visionforsuccess.biz


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How to Start Your Own Indie Record Label In Just a Few Simple Steps!

Article Description:
====================
Since it is so difficult to get a contract with a big label and
the competition for jobs at the big labels is brutal, you may be
better off starting your own record label. However, before you
even begin your career in the music business, you need to answer
several questions.


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How to Start Your Own Indie Record Label In Just a Few Simple Steps!
Copyright © 2006 Ty Cohen
The Ultimate Record Label
http://www.TheUltimateRecordLabel.com/landing_page.htm



Since it is so difficult to get a contract with a big label and
the competition for jobs at the big labels is brutal, you may be
better off starting your own record label. However, before you
even begin your career in the music business, you need to answer
several questions.

It doesn't matter if you are starting a band, are wanting to
start your own label or even just setting up a recording studio.

Define Your Business Goals

You need to sit down and write a formal business plan. I know
that sounds like total dullsville, but, believe me, you need to
do it. Without careful planning you will only be wasting both
your time and money. While the music business is glamorous, it is
also a cut-throat business and the more experienced players will
eat you alive and leave you bankrupt if you don't take the time
to properly set up and plan your business.

You need to determine what resources you already have and what
resources you are going to need to get the business off the
ground. List items such as: the people involved, equipment owned,
experience in music, experience in business, available working
capitol, a place to work from (it can be your basement or garage,
but you will need somewhere to work.), business contacts, music
gigs, available working capitol, etc.

No matter how musically talented you are, you cannot start your
own record label without working capital and some basic business
knowledge. If you don't have it, find a partner who does if you
want to be successful, or take a look at the financing guide
available along with the How to Start a Record Label course over
at www.TheUltimateRecordLabel.com

Products and Services

What are you going to produce and sell? Please don't answer
music. You need a more concrete plan then that to be successful.
Will you be making CDs of your live performances? Or will you be
writing and recording your own original compositions?

In either case, be specific. You will need enough material to
record an entire CD before you can sell it. Don't forget that
if you don't own the copyright to the lyrics and music, you
will need to get permission to use them or risk being sued for
copyright infringement. Trust me, if you are successful and using
someone else's copyrighted material, you will get sued. So, draw
up a royalty contract with the copyright owner before you record
the material.

Competition

I don't necessarily mean who is recording the same kind of
material. I assume you already know that. I mean who are the
other independent labels. These are some of the things you need
to find out:

  * What is the going royalty fee?

  * How much can you charge to rent out your studio? Or what
    should you be willing to pay to rent someone else's studio?

  * Who are the best people to distribute your CDs? What will it
    cost you? Can you negotiate fees?

  * What is your Unique Selling Proposition? In other words what
    make you stand out from the pack? How are you better than all
    of the others like you?

  * Have you created a "brand" yet? By "brand" I mean a something
    that makes you unique and different. KISS and Madonna certainly
    have a unique brand. You need to develop your own "Brand"

You'll learn how to do this and everything else needed to start
a record label by visiting www.TheUltimateRecordLabel.com

Promotion

Who are you going to sell your music to... who is your target
segment? Teens in general, rap fans, jazz, country, hip hop fans,
etc? How do you plan to reach your target audience? Will you send
letters to the DJs, advertise in the local media, seek free
publicity by doing free concerts, make sales calls, use an
internet website, etc?

In other words, if you aren't familiar with marketing, you better
get familiar or find someone who already is to work with you.
In the competitive music business, you must shamelessly promote
yourself every chance you get. The public has a very short memory
for artists and unless you keep your name out there in front of
them, the will completely forget about you. Think about all of
the "one hit wonders".

Establish Your Business

Decide of a legal structure. Your choices are sole
proprietorship, partnership and corporation. Because of all of
the different skills needed to operate your independent record
label, partnerships are the most common form. Unless you already
have a lot of money or property, a sole proprietorship or
partnership should be sufficient. You can always upgrade to
a corporation when you have sufficient assets to need the
protection incorporating provides.

If you choose a partnership, draw up a partnership agreement that
lists in detail what each partner brought to the company, what
their duties and responsibilities are and how they will share
profits or losses. A partnership agreement is extremely important
to avoid future problems.

Next, go register the business with the proper legal
jurisdiction. Once you are registered, you can rent space, lease
equipment, open accounts with vendors and do all of the other
things necessary to operate a business. Join the professional
organizations both in and outside the music area. It never hurts
any business to join their local chamber of commerce. In fact
that can be an excellent source of referrals.

Working Capital

Now that you are a registered business, you need to start a
business checking account and get a credit or debit card so you
have a way to pay your business bills. You will also need to
set up books to record income and expenses to use for later tax
reporting. If you aren't familiar with the tax requirements for
small businesses go to your local small business development
center. Most states have them and they provide either free or
low cost assistance, advice or classes so you can learn what is
required by law. Alternately, you can hire an accountant to do
your bookkeeping for you.

I'm sure you heard the horror stories of a performer robbed blind
by their accountant or business manager. So, even if you can
afford to hire a business manager or an account, learn about
keeping books and the legal requirements so the people you hire
can't cheat you quite so easily.

Insurance

You will need some type of business insurance. Consult with the
small business development center to see what they recommend
you should get. You can ask an insurance professional but,
unfortunately, they will tell you that you need everything and
that really isn't true when you are first getting started in
business. When you become successful, then you will need all of
that.

Conclusion

Careful planning will get your independent record label off to a
good start. If you take all of the necessary legal precautions
you will save yourself a lot of trouble in the future.





---------------------------------------------------------------------
Ty Cohen is the acclaimed author of over a dozen
best-selling music industry "How to" books and courses.
Grab a copy of Ty Cohen's latest book title by visiting
http://www.MusicBooksByTy.com and to learn more about
starting or turning your existing record label into
a world wide, profit pulling record label visit:
http://www.TheUltimateRecordLabel.com/landing_page.htm
Start A Record Label Today!


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When Giving A Free Sample Is Worse Than Political Anarchy

Article Description:
====================
It seems like an obvious maneuver: give something away for free
to draw more customers in. I see my favorite grocery store do it,
and it works incredibly well- the store is mobbed, especially on
Saturdays, when the samples are outrageous. But, whether it's
samples of instant oatmeal, or 'sample' coaching sessions, I've
seen small business owners bomb over and over again with this
tactic.


Additional Article Information:
===============================
889 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed May  3 17:12:02 EDT 2006

Written By:     Mark Silver
Copyright:      2006
Contact Email:  mailto:mail2@...

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When Giving A Free Sample Is Worse Than Political Anarchy
Copyright © 2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com/



It seems like an obvious maneuver: give something away for free
to draw more customers in. I see my favorite grocery store do it,
and it works incredibly well- the store is mobbed, especially on
Saturdays, when the samples are outrageous.

But, I've seen vendors in the store giving away free samples, but
gain negligible results from it. Whether it's samples of instant
oatmeal, or 'sample' coaching sessions, I've seen small business
owners bomb over and over again with this tactic.

Yet, I use it myself, and it's one of the most powerful
strategies I have, and it feels incredibly good to be generous.
Why does free sometimes work and sometimes doesn't?

Lessons from Anarchy

Years ago, when I had been very interested in Anarchism as a
political structure (or lack of one) I read a study done on two
different groups that had their housing for free.

The study compared residents of a public housing project that
were given housing, maintenance, and other services and support,
versus a group of "squatters"- folks who would've been homeless,
except they took over an abandoned apartment complex.

Which ones fared better? The squatters did. Their apartments went
from completely neglected and destroyed, to real beauty, and the
sense of community and connection between residents was very
strong.

Conversely, the residents of the public housing project fared as
many public housing projects do: things became neglected and fell
apart, the crime rate rose, and disputes between residents were
common.

The difference is that one of them wasn't really free.

It's been my experience that the human heart is happiest and most
fulfilled when it's in service. I'm guessing that although you
probably love to receive gifts, you probably enjoy giving them
even more. And, probably even more than giving gifts, you enjoy
feeling useful in some way.

A spiritual secret from the Sufis is this quote, attributed to
the Divine: "I love those of My servants most, who are of most
use to My creation." Put simply, in every day language, that our
hearts are filled with the most important thing in the world,
Love, when we're being of use and helping out.

The 'free' public housing, the study found, that people felt
discouraged, as if they couldn't meaningfully contribute to their
own or other's lives. The squatters, however, had no one to rely
upon, and in the process, everyone pitched in with what skills
they had, and it began to work well.

Am I against helping people who need help? Absolutely not!
However, in the giving, it's important to also pay attention to
the legitimate and overarching need each person has to be useful
and valuable, to contribute, and to feel love for that
contribution.

Many businesses, in giving away free samples, are unwittingly
disempowering their customers, and creating neglect and
disillusion with those they contact in the market place. But,
there is a way to use free in a powerful way, that feels good to
your customers, and builds your business. How?

Keys to Free

* Small samples that don't use you up, or overwhelm your
prospect, are appropriate.

Put yourself in your customer's shoes: if someone else were
giving away what you want to give away, would it make you raise
your eyebrows? Would it ask a big commitment? Does it make you
wonder 'what's wrong'? If so, you are probably giving away too
much.

If the intention is to create trust and safety, then an excerpt
of a book, or an article, a bite or two, an audio excerpt, a
single gulp, all of these are appropriate amounts. And, ask for
something in return: to add their names to your list. You show up
a little bit, they show up a little bit. It evens out.

* Remember that giving more is asking for more.

For example, many coaches are astounded that people don't take
them up on 'sample' coaching sessions. The truth is, coaching
demands a tremendous amount of vulnerability in the client. It's
kind of the same with giving away a whole meal. Someone has to be
hungry enough, and then, if they do take it, they have to
struggle with the feeling: "Do I look selfish for taking this
much?"

After someone has taken a sample from you, if they want more,
they are going to want to give something. Whether it's money,
more information, filling out a questionnaire, whatever. If you
don't make space for them to give, they probably won't take. And,
the ones who do take without wanting to give, you've probably
found that they aren't people who are going to become your
customers anyway.

* Look to see where you might be hooked.

Often free can be a tactic of a person who is feeling a little
desperate, rather than an integrated and generous strategy for
your business. Is your unconscious message: 'Okay, mister, you
took me up on my free offer, you better buy from me now, or
else!'? If so, make space for your neediness, but fill it in
your heart, not through trying to hook customers.

Although free is one of the most attention-grabbing words in
English, don't forget that what people are really wanting, and
hoping to get freely, is the opportunity to feel as if they
matter. Ask for them to show up, and they will.




---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your
Heart, Heal the World, and Still Add to Your Bottom Line.
He has helped hundreds of small business owners around
the globe, by integrating 1500 years of spiritual wisdom
with down-to-earth business practices. Get three free
chapters of the book online: http://www.heartofbusiness.com


--- END ARTICLE ---



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Article Title:
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A Comparison of Paid Search Advertising Models

Article Description:
====================
The most common advertising offer at the search engines is the
PPC (Pay-Per-Click) advertising model. There are also other
search advertising models such as CPM (Cost Per Thousand
Impressions) and Featured Listings. In this article, we will
look at the advantages and disadvantages of each advertising
method.


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Distribution Date and Time: Wed May  3 15:51:41 EDT 2006

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A Comparison of Paid Search Advertising Models
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



As webmasters, we are all chasing customers. We are looking for
human visitors to come to our websites and to buy what we are
selling.

To serve our needs for targeted traffic --- potential customers
--- the search companies have begun to offer us a share of their
significant traffic through many paid advertising methods.

The most common advertising offer at the search engines is the
PPC (Pay-Per-Click) advertising model. There are also other
search advertising models such as CPM (Cost Per Thousand
Impressions) and Featured Listings.

In this article, we will look at the advantages and disadvantages
of each advertising method.


PPC (PAY-PER-CLICK) ADVERTISING MODEL

By far, PPC is currently the most popular advertising model. From
the buyer's perspective, it is usually the most expensive type of
advertising and the one that generates the most fear of fraud. In
fact, many experts suggest that click-fraud might be as high as
20 to 25% of all click-traffic.

Pay-Per-Click is exactly what it sounds like. The advertiser bids
on keywords and tells the advertising company that they will pay
X number of cents or dollars for every click that they receive to
their website through the PPC-provider's website.

Advertisers compete for position within the search results with
the highest bidder getting the best advertising spot at the top
of the results. The second highest bidder gets the #2 spot, etc.

Generally, Pay-Per-Click providers serve three listings on
the first page of search results. Only when there is strong
competition for a particular keyword term and a number of
advertisers vying for placement, will the PPC-provider show
results with more than three advertisers.

If you bid the minimum five cents per click (the standard for
most PPC systems), then it is possible that you might not see
your listing on page one or page two of the search results. Let's
face it; PPC providers are interested in making the most money
they can from the traffic they send to people. So, if one
advertiser is paying a dollar per click and you are only bidding
five cents a click, who do you think will receive the best
placement? Yep, the one-dollar per click advertiser will get
the most attention and the best placement, even if it requires
pushing your placement back to page three of the search results.

The top two PPC-providers are:

http://adwords.google.com/
http://www.content.overture.com/d/ - Now owned by Yahoo!

Other not-so-well-known providers of PPC traffic, in
alphabetical order, include:

http://www.411web.com/
http://www.7search.com/
http://www.abcsearch.com/
http://www.adbrite.com/
http://www.ask.com/
http://www.brainfox.com/
http://www.enhance.com/
http://www.kanoodle.com/
http://search.looksmart.com/
http://www.lycos.com/
http://www.miva.com/ - Formerly FindWhat.com
http://www.search123.com/
http://www.searchfeed.com/
http://turbo10.com/

The biggest advantage to these systems is that they serve large
pools of consumers online, and they let you target specific
search keywords.

The disadvantages are numerous. Those most often cited include:
the high cost of  bids for certain keywords, poor conversion
rates on purchased clicks, and click fraud (generally regarded
as people clicking your link just so they can get paid for it).

Personally, I have paid as high as a dollar per-click for a
service that sells for $35, and $20 in volume. I have spoken to
others who operate for-profit websites and have paid as much as
$2.50 per click on an average keyword. In some really competitive
markets, people pay as much as $30 per click.

If you use the Web-Professor bid tool to check keywords at
Overture ( http://web-professor.net/tools/bidstats/ ) and you
type in the keyword "mesothelioma", you'll find 30 bidders vying
for that term and a maximum bid of $29.88 per click! If the
maximum bidder converts traffic to sales at the national average
of 3%, then he or she is paying an average of $900 to get one
client! Insane, but true.


CPM (COST PER THOUSAND IMPRESSIONS) ADVERTISING MODEL

CPM advertising is most often associated with banner advertising,
but can now be purchased for text ads as well. This type of
advertising is available from many sources, including:

http://adwords.google.com/
http://www.realtechnetwork.com/
http://www.joetec.net/

CPM advertising can be cheaper than PPC, but it fails to address
the effectiveness of your advertising copy. Before undertaking
a large CPM campaign, you need to be confident your advertising
copy will deliver results.

As with any other type of advertising, you need to track click-
through and conversion rates to determine the advertising copy
that is most effective for your business.

You also need to have a solid understanding of how many
impressions it will take to generate a visitor, and how many
visitors you will need to generate one sale. And, on the
backside, you will need to know what the average earnings from
your sales will be. With these stats in hand, you'll know how
much you can afford to pay for CPM advertising or any other type
of advertising.

Using Google Adwords, you can buy CPM advertising for as little
as $2 per thousand impressions. The one time I went that route,
thinking my advertising might be cheaper, I ended up dropping
$180 in three days with only one sale to show for my investment -
-- utilizing the exact same ad that generated a 4% click-through
rate (CTR) in Google's PPC advertising system.

The major appeal of CPM advertising is its perceived low-cost,
with rates ranging between $2 - $3 per thousand impressions.

The major disadvantage to this type of advertising is that you
need a good handle on how well your advertising is performing.
Your advertising copy can make or break you. Additionally, you
need to keep an eye on your advertising budget. From first hand
experience, I can tell you that although CPM advertising can
appear inexpensive, it can in short order surpass the costs of
PPC advertising.


FEATURED LISTING ADVERTISING MODEL

Featured listings differ from the other two advertising models
in that you do not pay for "ad clicks" or "ad impressions". With
featured listings, your advertisement appears in the purchased
location for 30 days, 90 days, or one year.

Featured listings can be bought on individual websites and even
on networks of websites. Below are a few examples of advertising
networks that offer featured listings:


Geek Files ( http://www.geekfiles.com/advertising/ )

Geek Files offers various Featured Listing placement options with
ad rates ranging from $19 to $179 per month. You get two months
free if you buy advertising for a full year.


Aardvark Travel ( http://www.aardvarktravel.net/featured/ )

Aardvark Travel is a travel search engine. Featured listings
appear in a colored box between the top five listings and the
bottom five listings in the travel-related search results. There
is a $50 setup fee for each Featured Listing and a $10 per month
recurring charge for as long as you keep your listing active.
Aardvark claims featured listings generate 40 times more clicks
than any other listings on their pages.


The Independent Search Engine & Directory Network
( http://www.isedn.org/ )

The ISEDN offers a program that allows you to purchase Top Ten
exposure for your website(s) across their network of 200 plus
member websites.

The network is comprised of specialized search engines, search
directories, and article directories. Featured Listing placements
for specific keywords are displayed across the entire ISEDN
system.

The cost of a keyword term (the word or phrase associated with
the listing) is $12 for three months or $36 for 12 months. The
price drops for each additional 5 listings you purchase. If you
are buying in volume, discounts can be significant. For example,
the cost for 16 to 100 listings is $6 per listing for 3 months
and $18 per listing for 12 months.

The main drawback to the ISEDN program is that the network,
although large, does not yet have the traffic volume of the major
engines.

The major benefit, of course, is that you can buy a lot more bang
for your advertising dollars. Additionally, you can see your ads
appearing on pages in a position that will attract more attention
and click-through traffic to your website.


WHICH ADVERTISING MODEL IS RIGHT FOR YOU?

It really depends on your business model. More so, it depends on
your absolute click-through averages and your website conversion
rates.

Your advertising needs to cost you no more than what it earns for
you. Ideally, your advertising will cost less than it earns for
you.

Some businesses trade on the lifetime value of customers and are
willing to pay more to get customers than what they earn on their
first sale, but not all of us can afford to build a customer base
in the same way that Amazon built theirs.

If your advertising budget is small, your goal should be to make
every advertising dollar count. Grow your business to the point
where you might be able to afford some of the more expensive
advertising solutions. But then, if the lower-cost solutions
generate sales for you, why would you want to pay more?




---------------------------------------------------------------------
Bill Platt is the owner of http://thePhantomWriters.com Article
Ghost Writing and Reprint Article Distribution Services. Bill
has been providing his services to online merchants since 2001.
If you would like to talk to Bill personally about his services,
you can reach him from 9:30am to 6pm CST at: (405) 780-7327.
ARTICLE TIP: The About the Author information that follows an
article is your chance to provide a strong call-to-action to
get your readers to your website. Keep it short. Let your
website do the selling, and let your website close the sale.


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Free-Reprint Article Written by: Ali Rodriguez
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Article Title:
==============
Group Coach For The Professionally Exhausted

Article Description:
====================
It is evident that the old adage:  "There's strength in numbers"
holds very true in all aspects of life. None truer than when
coaching in groups.  The benefits are immense.


Additional Article Information:
===============================
302 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed May  3 00:55:36 EDT 2006

Written By:     Ali Rodriguez
Copyright:      2006
Contact Email:  mailto:ali.rodriguez@...

Article URL:
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Group Coach For The Professionally Exhausted
Copyright © 2006 Ali Rodriguez
Vision for Success
http://www.visionforsucces.biz/



It is evident that the old adage:  "There's strength in numbers"
holds very true in all aspects of life.

None truer than when coaching in groups.  The benefits are
immense.

- Clients are helped to achieve success in a collective fashion,
while this highly interactive process, allows them to reach
their goals and they actually get to have personal growth
through the dynamics of the group.

- Clients get great coaching at a lower price than they would
pay on a one-on-one customary fee.  As an added value, they get
the support and synergy that comes with a group.

- For companies, it allows them to develop a coaching
environment for their employees who will learn from their coach,
to move quicker within the organization.  Behind every
successful company, there is a coach.

- Coaches motivate people to move faster with less effort.
Successful business owners understand that employees need to
know they are "cared about" as it boosts performance.

- Having a coach shows employees they are highly regarded and
valued and the business owners understand that the highest
return from their investment in people, come from getting them
committed, caring about them, and providing the systems and
tools needed for them to do their best work.

Group coaching sessions normally run between 6 to 8 weeks, one
day per week, for one to two hours each week.  These sessions
are held over dedicated telephone lines, normally referred to as
"bridge lines."

Group Coaching Programs are topic specific, goals oriented, and
totally focused on providing the client, tangible and
sustainable results.

Experience the brilliance of Group Coaching through my action
packed strategic planning to boost productivity and increase
income and profits. www.visionforsucces.biz Start benefiting
from "The Group"  in our upcoming eight-week group coaching
session entitled, "The Professionally Exhausted,"  beginning
May 10th.



---------------------------------------------------------------------
Ali Rodriguez came to the United States as a child, after the
Castro-Cuban-Communist revolution took over the Island.  Ali's
multi-cultural and multi-lingual background and unique
understanding of diversity and cultural needs is a critical asset
to her "Vision for Success" coaching of small business owners
wanting to improve and expand the quality of their businesses and
their lives. She has coached professionals and small business
owners for over 10 years. She is the creator of "The Power of
Five," business and life philosophy, member of the International
Coach Federation and serves on the Board of Directors for the
PACE Center for Girls of Volusia & Flagler Counties, Florida.
The mission of Vision For Success is to provide small business
professionals a fresh and dynamic learning environment resulting
in improvement of the quality of their businesses and their
lives. Visit http://www.visionforsucces.biz


--- END ARTICLE ---



.....................................

TERMS OF REPRINT - Publication Rules
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   Clean links should point to the Author's links without
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Stop Trying to Be Perfect

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When I provide speech coaching for executives and when I direct
Presentation Skills seminars for corporations, one of the first
points I make is this: Trying to be perfect will ruin your
presentation.


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Stop Trying to Be Perfect
Copyright © 2006 Bill Lampton Ph.D.
Championship Communication
http://www.ChampionshipCommunication.com/



When I provide speech coaching for executives and when I direct
Presentation Skills seminars for corporations, one of the first
points I make is this:

Trying to be perfect will ruin your presentation.

Why? First: People want to deal with human beings, not flawless
robots. To illustrate: When you hear a speaker who is oh-so-
precise with enunciation, so programmed with canned gestures and
so fluent without a single blunder, you might react negatively.
You sense that you are observing an actor, not a real person.

A prominent example you might be familiar with: Bill Kurtis,
executive producer and host of three award-winning shows on the
Arts and Entertainment network-- Investigative Reports, Cold
Case Files and American Justice. Although Kurtis has garnered
widespread acclaim during his four decades of broadcast
journalism, I never watch him without thinking "That's a planned
gesture," "He decided ahead of time to take a step forward after
that sentence," or "He rehearsed the inflection he used in that
phrase."

He's highly successful, yes, so there is no doubt he has
satisfied millions of viewers. Even so, I wouldn't recommend him
as a role model for speakers I am coaching. Kurtis represents a
level of stiltedness that borders on stuffiness, in my judgment.

Knowing this should encourage you to loosen up, and let people
see you "warts and all," as the saying goes. They will know they
are hearing the authentic you.

Second: The quest for perfection creates a damaging perspective.
I'll bet you have looked back on events that, at that time,
seemed so critical for your professional success --your report to
board members, your explanation of why your company had voted to
merge, or your quarterly pep talk to your sales force. You feared
that less than a perfect performance would jeopardize your job
and profession.

What really happened, though? During the speech, you lost your
place once or twice, stumbled over a phrase, and misstated a fact
you had to correct. To your surprise, the results were not so
dire after all. You accomplished your goal. Although you
performed at 80-85% of your potential, that was good enough.
So if you had berated yourself during the speech for your
imperfection, you might have slipped to a dismal 50% skill level.

Author Mark Twain became a renowned lecturer, appearing across
the globe-New York, London, Hawaii, Venice, Berlin, Melbourne and
Calcutta. Still, he suffered many embarrassing moments onstage,
with large audiences witnessing his gaffes. The first time he
tried to lecture, his memory-and nerves-failed him. For two
minutes, he and his listeners endured an agonizing span of
silence before he could start speaking. Periodically, he
experienced other platform failures. Fortunately, he accepted his
imperfection, maintained a beneficial sense of proportion, and
moved on to the next performance with his confidence intact.

Like Twain, we can recover from those occasions when the words
just wouldn't come out, or came out wrong. Our career will move
along without a hiccup.

Third: If you try to be absolutely perfect with every speech you
give or with every meeting you direct, your preparation will move
so slowly that you will get very little accomplished with your
other responsibilities.

My advice: Prepare rapidly, without fear of blunders. Then review
your outline to check the organization, facts, illustrations, and
predicted length. Not only will you get more done, you will work
more creatively because you are not hamstrung by inordinate fear.

Fourth: Too much preparation for a presentation might reduce your
enthusiasm. By the time you stand up to address an audience, you
have re-outlined, rewritten, rehearsed, and performed so much
wordsmithing that you have lost the zest you felt when you
selected your topic.

Audiences want "The Illusion of the First Time," a phrase
borrowed from theatre. When an audience sees the curtain rise,
the actors must give the impression that this is the first time
they have thought these thoughts, said these words and gestured
like that, even when the cast has presented the same play dozens
or possibly hundreds of times. Similarly, your audience wants to
believe "this is a live performance." They want to sense your
energy and enthusiasm.

Fifth: Keep in mind that our imperfection is what makes life
interesting, challenging, and rewarding. Business mogul Donald
Trump hasn't done everything right. Some of his casinos have
plunged into bankruptcy. Tiger Woods went three years without
winning a major golf tournament, prior to winning the 2005
Masters. Martha Stewart left her domestic empire to serve jail
time.

To sum up: Be real, don't dwell on your mistakes, reserve time
for your other duties while you are crafting your speech,
avoid emotional burnout, and accept imperfection as a normal
circumstance.  Your audiences will love the results, and
so will you.




---------------------------------------------------------------------
Bill Lampton, Ph.D., helps organizations improve their
communication, motivation, sales and customer service.
His speeches, seminars, consulting and coaching share the
advice included in his book, The Complete Communicator:
Change Your Communication, Change Your Life! Visit his Web
site and sign up for his complimentary monthly newsletter:
http://www.ChampionshipCommunication.com  Call Dr. Lampton
at: 770-534-3425 or 800-393-0114.


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Article Title:
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Great Lessons Begin Early

Article Description:
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Let me share a quick story about how simple childhood
conversation made an impact on the life I lead today.


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Great Lessons Begin Early
Copyright © 2006 Motivational Speaker Gregory Scott Reid
Author of "The Millionaire Mentor"
http://www.motivational-speaker-gregory-scott-reid.com



Let me share a quick story about how simple childhood
conversation made an impact on the life I lead today.

During a recent radio interview, the host asked where I came up
with the lessons I shared in my latest book, Positive Impact. My
response surprised even me as I recalled the answer. You see, I
was very fortunate to have grown up with a wonderful role model.
Even when I was a child, my Mother spoke to me on a mature
level, taught me lessons that have lasted and have impacted the
lives of numerous people within my circle.

For example, I share a lesson in Positive Impact that came from
a car ride when I was about 12 years old. My mom was telling a
story about something that had happened at her workplace when I
piped in and said something along the lines of, "I would never
do that if that was me." An eerie silence filled the car. It was
an uncomfortable moment, and then my mom turned toward me and
said these words:  "Pop quiz. Say you have some very important
people coming into your business to close a major deal with you
and your organization. Now, the place is a mess because the
cleaning people never showed up and the office and bathroom need
a major overhaul. Quick! What would you do? Would you: (1) Call
the janitors office and yell at them for not doing their job?
(2) Change the meeting place because the office is just too
messy to deal with? Or (3) clean it yourself?"

My response was short and simple: "I'd change the location AND
yell at the cleaning crew. After all, I'm the boss, right?
Cleaning toilets is NOT my job!"

My Mom turned toward me and lowered her head with a look of
disappointment, shaking it from side to side as she responded in
a quiet tone, "That's a shame. You'll never be a leader then."

"What?" I belted. "You said I already WAS the leader. You said I
was the boss."

"No," she whispered. "As a leader, you would be willing to do
anything and everything necessary to create success for yourself
and others, no matter what, even if it meant cleaning an office.
Real leaders are willing to chip in and help in any
circumstance. Funny thing," she continued. "If you were that
kind of a leader, more than likely you would never have to worry
about situations like this because others would want to help you
look good."

Even at that young age, I remember having one of those "Aha"
moments when things seemed so clear.

In my adult years, I remember staying at work after hours one
day to clean up a bit and do a little wall painting. A couple of
employees came up behind me and asked, "Why are you doing that?
Shouldn't you hire someone to do that stuff?" Suddenly, the
student became the teacher as I shared the same story with them
that my mom had shared with me. Hours went by as they stayed
behind to help me deck out the office that night, never asking
for a thing in return. One of those people became his own boss,
and now has a company of his own. I often wonder how many people
he's told this story to, along with the other great advice my
mom shared with me over the years.

Well, Mom, for myself and the others whom your wisdom has
affected, I want to say thank you, I love you, and whatever you
do,

Keep Smilin'!



---------------------------------------------------------------------
Gregory Scott Reid, #1 best selling author The Millionaire
Mentor, Positive Impact, and co-author Wake up... Live the life
you Love  http://www.motivational-speaker-gregory-scott-reid.com


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Giving Up to Get Ahead

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I was once a real starving art student, working two part-time
jobs after school and weekends to pay an expensive private art
college tuition - and barely getting by.


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Giving Up to Get Ahead
Copyright © 2006 Jim Coe
Art Head Start
http://www.art-head-start.com



THE STARVING ART STUDENT

I was once a real starving art student, working two part-time
jobs after school and weekends to pay an expensive private art
college tuition - and barely getting by.

As a fine art photography student I felt out of place in the
required oil painting class. With a minimum of drawing and
painting background, I didn't have the needed manual dexterity or
brushwork skills. Even with a good design sense and a better
knowledge of color theory than the others, I was very worried
about that class. And the mediocre pictures I produced throughout
the semester didn't help.


DISASTER STRIKES

Then disaster struck. The teacher announced that our grade for
the whole semester would be based on just one painting, to be
completed during the last day of class. The pressure was on -
and that was the week I ran out of both money and materials!

I was really down and worried. After a lot of wasted energy of
the "why me?" and "how could I let this happen?" kind, I finally
faced reality the night before class.

There was no solution in sight. I was not going to be able to
show up with a stretched and primed canvas and a set of paints,
made from materials purchased at the school store. It was already
too late for that. And I wasn't going to improve my skills,
literally over night, either. So I gave up.


GIVING UP

But I didn't exactly quit. Instead, my attitude changed
unexpectedly. Somewhere inside, I'd realized that things were
simply as they were. Nothing was going to change and I would just
have to deal with it. So, without realizing what was happening or
actually planning anything, I started dealing with it. "Full
speed ahead and damn the torpedoes", as they used to say.

Digging around the garage of my rented place and that of a
friend, I found a broken window in a frame, some burlap bags and
some old tubes of pigment, the kind meant to be squeezed into
5 gallon cans of white paint at a paint store. So, I broke the
glass out of the frame, stretched a burlap bag over it and
brought that and the pigment tubes to painting class the next
morning.


GOING FOR BROKE

Under no illusion that I was going to get by with this charade,
I felt a devilish delight in attacking that 'canvas' and couldn't
have cared less about the outcome. Okay, I was already torpedoed,
but that didn't mean I couldn't enjoy the ride on the way down.

Well, the next thing I knew, I was stepping back for a first look
at the shapes, forms colors, and composition I'd just put down.
In a daze, I realized that it was finished - any more would be
too much.

As you've probably guessed, that was by far the best painting I
ever made and the instructor thought I deserved an "A" for the
semester. How much he factored in for tenacity and audacity I'll
never know.

© jim coe 2006



---------------------------------------------------------------------
Jim Coe is a 3D artist, photographer, writer and
former art college teacher. Art Head Start.com
( http://www.art-head-start.com ), features his
art skills ebook, free 3D tutorials, models and more.


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http://www.art-head-start.com



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Article Title:
==============
Are Your Customer's Satisfied?

Article Description:
====================
Do you monitor how satisfied your customer's are with the service
or product provided to them? If you do great, if not, you
definitely need to start.


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Are Your Customer's Satisfied?
Copyright © 2006 Kent Jacobson, a.k.a. Mr. Success
Shortcut 2 Success
http://www.Shortcut2Success.com



Do you monitor how satisfied your customer's are with the service
or product provided to them? If you do great, if not, you
definitely need to start. The reason to maintain customer loyalty
is obvious, look at all the competition that is in the market
place. Customer loyalty to you and your product or service is
a key component to maintaining a successful business.

Where to begin? Begin by improving you & your companies listening
skills at all levels. Every contact made by you or your personnel
via the internet, phone or in person is a potential "Customer
Moment" and can provide early indications of potential problems.
I mean everybody, from the dock to board room; train yourself and
personnel to listen. Listen to what may be considered a trivial
or off the cuff comment, document it and discuss internally.
These comments may actually become a real customer issue, and
if dealt with sooner rather than later will build customer
satisfaction and loyalty.

Next, develop a feedback system that supports the collection of
customer information and can even provide a response mechanism
when required. To implement this system, you will need to assign
a person or small team to decide what is best for your business
and customer base. You might even engage some of your faithful
customers in this project.

Active listening to you customers is not easy at first, but
you will recognize the power and monetary benefit of avoiding
customer complaints and heading off problems before they
escalate. Just remember the last time you were the recipient of
poor customer service! Do not fail to act on what you information
gained through your customers voice. If additional training is
required seek out subject matter professionals and organizations
to assist you.

The investment will be worth it, just ask your customers what
they think!



---------------------------------------------------------------------
Kent Jacobson, a.k.a. "Mr. Success" is a trusted authority in the
success field and provides valuable success information for free
through his website at: http://www.Shortcut2Success.com . You can
also read Kent's Success Blog to find more success secrets at:
http://www.Shortcut2Success.com/blog


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Article Title:
==============
Implementing Online Web Support with Knowledge Base Software

Article Description:
====================
Whether you are managing staffing or simply attempting to keep up
with increasing support demands, online Web support is proving to
be a useful cost cutting avenue for resolving customer support
issues.


Additional Article Information:
===============================
437 Words; formatted to 65 Characters per Line
Distribution Date and Time: Thu Apr 27 01:23:44 EDT 2006

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Copyright:      2006
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Implementing Online Web Support with Knowledge Base Software
Copyright © 2006 Anne Sych
Novo Help Desk Software
http://www.novosolutions.com/



Whether you are managing staffing or simply attempting to keep up
with increasing support demands, online Web support is proving to
be a useful cost cutting avenue for resolving customer support
issues.

On the market today are many affordable Knowledge Base Software
solutions that easily integrate with your current website to
provide online support to your clients.  Knowledge Base Software
is available in hosted and non-hosted versions and can be
purchased according to the number of administrators needed to
manage the articles.

Transitioning to an online support environment is not
complicated; the most time consuming component is "placing" your
content into the knowledge base.  When considering products, look
for software that allows for easy importing of word processing
files, uploading images, as well as accommodating searchable
file attachments.  In no time and with little manpower, company
documentation can be efficiently organized into the knowledge
base tree.

Shifting the mindset of your customers to a self-help scenario
need not be a scary endeavor. The following are a few of the
recommendations highlighted in a report published by the
"Association of Support Professionals".*

Encourage customers to search the Web first:

Web support should be emphasized in company publications as the
preferred method of support.  Customers using telephone support
can often be coaxed to try web support through "on-hold
recordings" recommending the speed and simplicity of this
Web service.


Fine-tune your Web navigation:

Often small changes in your current website navigation can result
in huge gains for self service.  For example, replace typical
support contact email addresses with prominent links such as "Ask
a Question" or "Find Answers" that link directly to the knowledge
base.  Duplicate the links in multiple locations throughout the
site.


Post new knowledge base content quickly:

When your telephone support staff gets issues that are not
addressed in the knowledgebase, create a system where they
promptly send an alert to knowledge base administrators.  Some
knowledge base systems allow end users and/or telephone support
staff to create new articles on the fly, which get sent to admin
for approval. This keeps the knowledge base constantly updated.


Look for new ways to leverage support site investments:

The infrastructure of a Web support site can sometimes handle
other customer-related tasks such as downloads and the
distribution of beta information.  The architecture is in place
and the interface is already familiar to the customers.  Security
can be set by administrators as desired to manage permissions.


Soon your customers will be empowered to find answers to their
own questions on your website, all-the-while saving your company
money.

* Doing More With Less, Published by The Association of Support
   Professionals, pgs. 2-3.




---------------------------------------------------------------------
Written by: Anne Sych, Marketing Manager for Novo Solutions, Inc.
Novo Solutions, Inc., is an Independent Software Vendor (ISV)
in Virginia Beach, Virginia specializing in Customer Support
Software. Free trial versions of the <a href=http://www.novosolutions.com/>Novo
Help Desk Software</a>,
Knowledge Base Software and suite of web-based Customer Support
Solutions are available.  Contact: sales@... for
more information. http://www.novosolutions.com/


--- END ARTICLE ---



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Article Title:
==============
When To Raise Your Prices, Without Feeling Evil About It

Article Description:
====================
There are many legitimate reasons to raise your prices. But, you
need to think about more than just yourself here. That's right,
raising your prices can actually be an unselfish act, done in
deep service to your customers. WARNING: The benefits ONLY APPLY
IF the higher price is coming from a place of truth and integrity
in your heart.


Additional Article Information:
===============================
831 Words; formatted to 65 Characters per Line
Distribution Date and Time: Wed Apr 26 23:36:18 EDT 2006

Written By:     Mark Silver
Copyright:      2006
Contact Email:  mailto:mail2@...

Article URL:
http://www.heartofbusiness.com/articles/2005/Nov2

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When To Raise Your Prices, Without Feeling Evil About It
Copyright © 2006 Mark Silver
Heart Of Business
http://www.heartofbusiness.com



There are many legitimate reasons to raise your prices. But, you
need to think about more than just yourself here. That's right,
raising your prices can actually be an unselfish act, done in
deep service to your customers. Your customers may be missing
out on important benefits to themselves if you don't raise your
prices.

WARNING: The benefits ONLY APPLY IF the higher price is coming
from a place of truth and integrity in your heart. Simply raising
your prices will not automatically create these benefits.

The Big Authentic Benefit of raising your prices is that your
customer gets more out of your product or service, simply by
paying more. How can this be true?

Whatever you are selling is meant to help change or transform
your customers in some way, to make their lives better. Whether
you are selling oatmeal, accounting, or Reiki, the reason you are
in business is that you want to see your customers/clients doing
better, feeling happier and/or being healthier in some fashion.

Unfortunately, the truth is that you don't have the power to
change anyone. You already know this from experience. True change
comes about when people commit to change, they take it on. It
could be a commitment to eating oatmeal instead of pastries for
breakfast. It could be a commitment to a healthy relationship
with their finances and their accounting. Either way, it's the
customer's commitment that is responsible for the amazing results
you can create with them through your business.


Strange But True

An acupuncturist client I worked with saw her clients get well
more quickly, as a result of higher prices. One reason may have
been that, in general, the clients more consistently followed
through with what she told them to do between sessions, because,
heck, "I'm paying enough for this, I probably should do what she
tells me."

This also functions on far more subtle levels. I happen to
believe that when the Truth is present, miracles happen. Part of
the Truth is you, in generosity, giving to your customers. Part
of the Truth is admitting your mistakes, holding the highest
standards you can, and keeping the customer's best interests at
heart.

Part of the Truth is also asking them to pay your True price,
even if it's higher than is presently comfortable for you.

The money a customer pays is, in part, a reflection of how
present he or she is in the relationship. If the price is too
low, less of the customer is present, and less presence means
less change for them. They get fewer results by paying less,
because they are less committed. And, if you aren't asking them
to pay the True price, then less of you is present as well.

If you have the courage to face the Truth about your pricing,
everyone becomes more present, and miracles can occur. Including
the miracle of your own profitability. :-)


Keys to Signs that You Need to Face the Truth and Raise Your
Prices

* When you have overflow demand for your product or service.

Guess what? It's time to raise your prices. Why it's important:
a business that is busy is asking for creativity in terms of how
its developing. Clearly you've struck a nerve in people, and
there is more demand than you have capacity to give.

If you don't raise your prices until you are down to 80% of your
capacity (while making as much or more money), you won't have the
breathing space to develop the next level of your business, so
you can figure out how to help all those people who are asking
for what you are offering.

* When you find yourself exhausted and resentful, and you still
don't have enough money.

This isn't the same as being overflowingly busy. Here, you may
feel resentful and exhausted after working with just one client.
You may feel bored with your business. You may feel that it's
just not worth it.

There can be any number of things going on here, but,
surprisingly often, it just means your price is too low for you
to feel nourished by the transaction with your client. It takes a
real humility to care and give to your customers. It also takes a
real humility to receive their generosity back. Be humble. Raise
your prices. You'll feel better.

* When people tell you that you don't charge enough.

Be careful with this one: Often customers will tell you that you
don't charge enough, when what they really mean is: "This is a
great value! I love your price!" If you feel good, and your
business isn't yet bursting at the seams, you probably have a
perfect price.

However, if you are bursting at the seams, or you are tired and
resentful, or, strangely enough no one is buying, your prices may
be too low. In that case listen to the good advice, and raise
them.


My very best to you and your business,

Mark Silver



---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your Heart,
Heal the World, and Still Add to Your Bottom Line. He has
helped hundreds of small business owners around the globe, by
integrating 1500 years of spiritual wisdom with down-to-earth
business practices. Get three free chapters of the book online:
http://www.heartofbusiness.com


--- END ARTICLE ---



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Strategies to Put Eyeballs On Your Website

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====================
Successful webmasters all share three essential traits. First,
they have developed processes for generating links to their
website...


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Strategies to Put Eyeballs On Your Website
Copyright © 2006 Bill Platt
the Phantom Writers
http://thePhantomWriters.com



Successful websites are those that actually sell products
and services to their visitors for a profit. And, successful
webmasters are always working hard to bring even more visitors to
their website, so that they can make even more sales and profits.

Successful webmasters all share three essential traits. First,
they have developed processes for generating links to their
website. Secondly, they have figured out how to employ a strong
call-to-action with their advertising. And thirdly, they know how
to track and test their results so that they can fine-tune their
advertising.


ALL LINKS ARE NOT CREATED EQUAL

A human being will never see some links. Maybe the search engines
will construe those links as valuable links, but I would not
count on it. Google is a little too smart to give value to links
that human beings cannot find on their own.

Eyeballs are important to Google, and they should be important
to you too.

While some links will serve no use to you directly or in the
search engines, other links will prove to be far more valuable.
Some links will deliver hundreds or thousands of visitors a month
to your website.

Successful webmasters are those that can generate links that will
deliver hundreds or thousands of visitors to their websites each
month! It all adds up. The more valuable the links are that you
can develop, the more traffic you will serve. The more traffic
you serve, the more profitable your website will become.


LINK PLACEMENT STRATEGIES

There are many well-known methods for generating links to your
website. Five of the more noteworthy and effective are as
follows:

  * Paid Links
  * Viral Linking
  * Article Marketing
  * Paid Search
  * Directory Placements

Here is an overview of each:


1. Paid Links

Usually, this type of advertising is delivered in banner formats,
but is also available in text links. Pricing for paid links
varies from cheap to incredibly expensive.

If you have an advertising budget equal to that of General
Motors, then you could afford to buy advertising in one of the
mega-websites such as: Yahoo! Games, Cnet.com, Disney.com, or
FoxNews.com.

These mega-websites can deliver your advertising message to
literally tens of thousands of people per day, but the costs can
be staggering.

As always, you will get what you pay for. If you buy advertising
on one of the mega-websites, you will get a lot of exposure for a
lot of money. If you buy advertising on one of the small traffic
websites, you will get a little bit of exposure for a little bit
of money.


2. Viral Linking

Viral Marketing is a concept that suggests that your marketing
message can pass from person-to-person, through existing social
networks. In theory, if you have a compelling marketing message,
people will be inclined to tell their friends, who will tell
their friends, etc. Just like a virus that passes from person-to-
person through human contact, your marketing message can also
spread like wildfire.

If you create a resource page on your website that is full of
valuable information and links to other resources, you will find
that people will want to share your page with others. And, if you
create free tools and services that are cool, clever or useful,
then people will also want to link to those as well. The better
your offering, the more likely people will be to link to it.

For example, according to MSN, there are 677 links to
the tool called the TPW Text-to-Hyperlink Converter:
http://thephantomwriters.com/link-builder.pl and over 98,000
links to a search engine submission tool called Free Web
Submission at: http://www.freewebsubmission.com

3. Article Marketing

If you can create an informational article, you can add
information to the end of that article that tells about you and
your website. Upon completion, you can offer your informational
article to publishers and webmasters as a Free Reprint Article.
This designation tells publishers and webmasters that they can
use your article in their ezine or website, so long as they keep
your Author Information and links intact.

While there are literally hundreds of places to place your
articles, these two are among the best:

http://www.EzineArticles.com
http://www.GoArticles.com


4. Paid Search

The basic structure of Pay-Per-Click search advertising is that
you can bid on keywords, and then the highest bidder on a search
keyword gets the top spot. The next highest bidder gets the
second spot, etc. The advertiser does not pay for advertising
unless someone actually clicks on his or her advertisement, and
then the advertiser is billed at the rate that the advertiser
has agreed to pay the search company.

PPC advertising can be purchased at:

Google Adwords - http://adwords.google.com
Yahoo! Overture - http://www.overture.com
MSN Advertising - http://advertising.msn.com
7Search Advertising - http://www.7search.com

The above engines are the most expensive PPC providers, but not
the only ones. There are literally hundreds of other PPC
providers on the Internet, although most serve considerably less
traffic.


5. Directory Placements

With directory websites, you are allowed to submit a 5-10 word
headline for your listing, and usually up to a 25-word
description to be placed with your link.

Directories are a good place to turn for highly targeted traffic,
since most users will navigate through the various categories to
find just the right websites to meet their needs.

A few of the highest traffic directories are:

http://www.Yahoo.com
http://www.Dmoz.org
http://www.ExactSeek.com

You can find another 200 specialized niche directories,
search engines, and article directories, by reviewing the
http://www.isedn.org list of member websites.


IN CONCLUSION...

If you build your website and then sit around waiting for traffic
to come to you, your website will certainly fail.

To be successful, do as other successful webmasters have done
before you --- build large numbers of links to your website and
aim to generate links that potentially offer real value.

Link building is time consuming, but it does offer real potential
for the profitability of your website. Link building is not easy,
but it is essential and worthwhile.




---------------------------------------------------------------------
Bill Platt is the owner of http://thePhantomWriters.com
Bill specializes in distributing free reprint articles for his
clients. Besides the exposure, traffic and sales that can be
generated from the publication of an article in an ezine, many of
his clients use reprint articles as part of their link building
strategy. TIP: Sales Copy is not an article. If you are able to
educate and inform your readers, then publishers and webmasters
are more likely to use your article in their ezine or website.


--- END ARTICLE ---



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How To Increase The Creativity Of Your Shots

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====================
Part of the fun of taking photos is displaying the increase the
creativity of your shots and making your photos the center of
attention. Simple techniques can produce stunning results.


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Copyright:      2006
Contact Email:  mailto:cheryl.miller@...

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How To Increase The Creativity Of Your Shots
Copyright © 2006 Cheryl Miller
PhotoTop Online
http://phototoppapers.com/index.htm



Part of the fun of taking photos is displaying the increase the
creativity of your shots and making your photos the center of
attention. Simple techniques can produce stunning results. With
the march of technology cameras have improved so that even the
beginner can enjoy making unique and memorable pictures.

Here are some techniques for you to experiment with, and enjoy
making your one-of–a-kind photos that will surprise and thrill
your audiences.

Multiple Exposures:

Do what the pros do to increase the creativity of your shots and
make multiple exposures. Focusing can produce some intriguing
photos.

  * Soft focus-for the slightly blurred effect. You can use a
    nylon stocking or Vaseline over the filter. You can also
    use a soft focus lens. This can work well with nature shots
    like flowers, landscapes and even people. To produce this
    slightly out of focus effect use a wide aperture. You can
    create this effect  by manually throwing the subject out
    of focus.

  * Near-Far Soft Focus-some parts of the picture have a soft
    blurred effect and others are distinctly focused. You will
    need at least 3 objects at different distances from the
    camera for this effect. Check for proper distance by
    focusing on the nearest or farthest object. The first shot
    should be sharply focused on the nearest image and the
    second on the farthest image. You can experiment with
    multiple objects to increase your creativity with different
    effects.

  * Soft Focus Zoom-showing expanding soft focus layers. You
    will need to set up your camera to take at least 5 pictures
    in the same frame and set the f-stop for a wide aperture.
    Use your zoom lens and try this sequence of focusing. With
    your first exposure use 70mmfocal length, second 105mm then
    135mm, 170mm, and lastly 200mm. You can experiment with
    different focus lengths to be more creative but try to go
    in logical sequence of long to short or visa versa. To keep
    the object symmetric use evenly spaced focal lengths. This
    will produce a quite spectacular effect. It is especially
    effective for shots with flowers like roses.

  * Multiple exposures in one frame-the dreamlike impressionistic
    view. Use 5-8 exposures in one frame. You can use any width
    of aperture. The trick is to move the camera slightly for
    each exposure to produce the overlapping effect. In this
    photo everything is out of focus. You can experiment with
    different subjects but landscapes are very effective. This
    will produce unique photos and definitely increase the
    creativity of your shots.


How to set up your camera for multiple photos: Manual cameras
can still be used for multiple shots.

1. Take your first shot

2. Turn the rewind handle

3. Depress the rewind button

4. Turn the shutter lever and set shutter button for next
    exposure

5. Take the second exposure and repeat the steps.

Adjusting exposure values to get the correct exposure with
multiple exposures with one frame:

This technique will also increase the creativity of your shots.
Underexpose the exposures by adjusting the film speed. Multiply
the exposures on the frame by the film's ISO and set your film
speed accordingly. For example if the film ISA is 100 and you are
taking 5 multiple exposure on a frame your film speed would be
500. Then use the camera's exposure values as if you were taking
a normal exposure shot. Notes to the wise, do not forget to reset
your film speed to normal for single photos.

Focusing and multiple shots are just a few ways to increase the
creativity of your shots. You can also experiment with light,
filtering and positioning your subject. You are the artist and
your camera is your tool, together you can make unique shots and
thrill your audience with excitement as you show off your latest
photos. It is a wonderful way to liven up a gathering and be the
"Star of the party."




---------------------------------------------------------------------
Cheryl Miller is an entrepreneur specializing in niche markets.
For more information about photography please visit
<a href="http://phototoppapers.com/index.htm">Photography tips</a> at:
http://phototoppapers.com/index.htm
Cheryl is also the Publisher of the
"Phototoppapers Photography Tips"
A free newsletter about photography


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Article Title:
==============
Wasted Money

Article Description:
====================
What are your business costs due to poor quality (CoPQ) and their
effect on your bottom line? For this discussion, CoPQ is any
costs (dollar amount) you can associate with the inability to
correctly perform a task the first time.


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284 Words; formatted to 65 Characters per Line
Distribution Date and Time: Tue Apr 25 00:29:37 EDT 2006

Written By:     Kent Jacobson, a.k.a. Mr. Success
Copyright:      2006
Contact Email:  mailto:shortcut2success@...

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Wasted Money
Copyright © 2006 Kent Jacobson, a.k.a. Mr. Success
Shortcut 2 Success
http://www.Shortcut2Success.com



What are your business costs due to poor quality (CoPQ) and their
effect on your bottom line? For this discussion, CoPQ is any
costs (dollar amount) you can associate with the inability to
correctly perform a task the first time. Common contributors to
CoPQ are; rework, scrap, customer returns, waste, meetings,
shipping, travel. The list is lengthy and can cover a wide range
expenses a business incurs.

Every business probably has "CoPQ" expense accounts set-up in
their accounting structure but, categorizes them as standard or
expected expenses. In other words, "Just part of doing business,
plan for it". You or your company's management may or may not be
conscious of the potential savings available. The potential
savings can be assessed by simply initiating performance measures
on a few of these key expenses. Look at the obvious ones, scrap,
rework and customer returns for the last 6 months to a year. You
may have to work through the financial group to get reports
applicable to your situation.

Take action if there is an expense that looks out of the
ordinary, assign someone to track down the root cause.
Traditional organizations have the quality professionals perform
this task. One cause could be there is a single expense account
or general fund for all scrap, which should be broken down into
detailed accounts that allow specific tracking of expenses. If
you are not comfortable undertaking this investigation, inquire
who may be the correct person by contacting your manager or
quality professional.

The basic framework to track CoPQ expenses should be in place,
take a look at your situation and see. There could be an
opportunity for you to contribute to the continued financial
success of your business.



---------------------------------------------------------------------
Kent Jacobson, a.k.a. "Mr. Success" is a trusted authority in the
success field and provides valuable success information for free
through his website at: http://www.Shortcut2Success.com . You can
also read Kent's Success Blog to find more success secrets at:
http://www.Shortcut2Success.com/blog


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Customer Service At Its Best

Article Description:
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Because we experience so much customer service that annoys us,
and even insults us, finding someone who truly cares about
customers lifts our spirits.


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Customer Service At Its Best
Copyright © 2006 Bill Lampton Ph.D.
Championship Communication
http://www.championshipcommunication.com/



Because we experience so much customer service that annoys us,
and even insults us, finding someone who truly cares about
customers lifts our spirits.  Recently, I visited a company
president who says this to his customers: "Your complete and
total satisfaction is our goal. We strive to exceed your
expectations in every way possible."

I'm referring to Jeff Greene, President/CEO of Greene Classic
Limousines in Atlanta, Georgia. Jeff started his professional
life as an Atlanta policeman.  Holding a second job as a security
officer in a nightclub, he felt attracted to the beautiful
limousines that transported the club's guests. Jeff put that
interest into action, forming his company in 1988.

GAINING NATIONAL RECOGNITION

Just fifteen years later, Limousine and Chauffeured
Transportation Magazine named Jeff's company "Best Limousine
Service in America--2003."  Not only that -- Jeff Greene serves
as President of the National Limousine Association. Also, he
serves as vice president of the association's state organization.
This year he will speak to NLA chapters in twenty-four cities.

GCL'S CUSTOMER CARE PRINCIPLES

What customer care principles has Jeff put in place, to make such
national acclaim possible? Consider these:

Greene Classic Limousines (GCL) does not hire people. Rather, the
company selects employees, very carefully. In fact, those who
want to become chauffeurs must meet the highest standards of
appearance, driving skills, personality, occupational stability
and good citizenship.

GCL requires chauffeurs to attend a full week of training, at
their own expense. The training teaches them courtesy, prepares
them for emergencies, improves their familiarity with the city's
major landmarks and transportation routes, and administers
driving tests. Jeff makes appearances in every training class.

GCL evaluates new chauffeurs at the end of their first thirty
days, with individual assessment to see who might need
retraining.

GCL demands a drug-free workplace. Monthly random drug testing
keeps all employees free from habits that could offend and
endanger passengers.

GCL assures safety and cleanliness, with every vehicle tested and
cleaned prior to leaving the premises. GCL has its own Ford-
certified mechanics.

GCL trains dispatchers who handle an average of 150 "runs" daily,
around the clock seven days a week. As I observed the
sophisticated dispatch system, I understood why GCL's vehicles
arrive on time-even keeping track of flight schedules at
Hartsfield-Jackson International Airport.

Jeff mentioned that teens who hire GCL for proms might be in for
a surprise. His company empties the vehicle of alcohol, serving
soft drinks only.  GCL honors the laws and, as in every other
instance, covets the safety of its passengers.

DEFINING CUSTOMER CARE

Considering the thorough approach to Customer Care that Jeff
Greene takes, his definition of exemplary service makes sense:
"The customer is so overwhelmed he can't find the words to say
thank you."

IS THE CUSTOMER ALWAYS RIGHT?

Then Jeff explained, "The customer is not always right, but you
have to make them think they are! It is important to listen
carefully to what the customer says--because the customer thinks
he is right. If you listen and try to understand a customer's
concerns and needs, usually you can resolve issues without
disputing right versus wrong. In most cases when a customer
realizes he is wrong, especially if you make him think it was
his idea, the resolution becomes quite amicable."

VISIT GCL'S WEB SITE

To learn more about Jeff Greene's Customer Care model, visit his
company's Web site: http://www.greeneclassiclimousines.com

SMALLER COMPANIES CAN "WOW" CUSTOMERS, TOO

You are familiar with some huge companies whose names have become
synonymous with superlative customer care.  One is the Ritz-
Carlton Hotel, which has made "puttin' on the Ritz" a common way
of referring to top-level treatment. Another is The Walt Disney
Company, renowned for cleanliness and efficiency.  And Celebrity
Cruises has generated lavish praise from its passengers. Yet
Greene Classic Limousines demonstrates that a company with fewer
than a hundred employees can make customers feel very special.
So your organization, whatever the size, can establish a stellar
reputation for the good feelings your customers get.

LCT LEADERSHIP SUMMIT

In closing, I will mention that Jeff will host me when I speak
at the Limousine and Chauffeured Transportation Summit in Miami.
Knowing Jeff, I am sure I will enjoy the "complete and total
satisfaction" that has become his trademark.



---------------------------------------------------------------------
Bill Lampton, Ph.D., helps organizations improve their
communication, motivation, sales and customer service.
His speeches, seminars, consulting and coaching share
the advice included in his book, The Complete Communicator:
Change Your Communication, Change Your Life! Visit his Web
site and sign up for his complimentary monthly newsletter:
http://www.ChampionshipCommunication.com  Call Dr. Lampton
at 770-534-3425 or 800-393-0114.


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Article Title:
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Cold Calling - Top 5 Reasons to Avoid It

Article Description:
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Cold calling, once the only method of sales prospecting, no
longer works in today's world.  Here are the top five reasons
to avoid it:


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Cold Calling - Top 5 Reasons to Avoid It
Copyright © 2006 Frank Rumbauskas
FJR Advisors LLC
http://www.nevercoldcall.com/



Cold calling, once the only method of sales prospecting, no
longer works in today's world.  Here are the top five reasons
to avoid it:

1. Cold calling makes you look desperate.

We all know that people want to do business with those who
are successful; however, cold calling makes you look totally
unsuccessful!  Prospects think if you're cold calling, you must
have nothing else going on, and they should avoid doing business
with you.

2. Cold calling makes timing work against you.

How can you know if someone is ready to buy when you call them at
random?  You don't!  If you get leads from cold calling, there's
a good chance they're looking to buy next year, not now.  And
most people you call at random will never buy, ever.

3. Cold calling limits your sales production by time.

Leverage is very important, and is missing from cold calling.  In
other words, you can make only one call at a time or knock on one
door at a time.  There is no leveraged system working on your
behalf, and as a result, even if you get leads from cold calling,
there are only so many hours in the day to do it.

4. Cold calling is the leading cause of salesperson turnover and
lack of morale.

Endless surveys show that the requirement to make cold calls is
the number one reason why sales people quit, and the lack of cold
calling is the number one reason why salespeople stay.  Cold
calling is very demoralizing and has a very negative impact on
sales performance.

5. Cold calling fails to get qualified leads and generates
unqualified leads.

Managers tend to measure the results of cold calling by the
number of appointments set; however, appointments gained through
cold calling have the lowest close rate of all.  People who
respond to cold calls generally aren't the busy, successful
people we want and need to meet with.




---------------------------------------------------------------------
Frank J. Rumbauskas Jr. is the author of Cold Calling
Is A Waste Of Time: Sales Success In The Information
Age and Never Cold Call Again: Achieve Sales Greatness
Without Cold Calling.  For more information please
visit: http://www.nevercoldcall.com


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Your  Most Expensive Web Site Marketing Mistake

Article Description:
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"Can you give me some feedback on my brand new website?" a life
coach named "Kevin" asked his e-zine subscribers. "I just revised
my site --- finally!"


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Your  Most Expensive Web Site Marketing Mistake
Copyright © 2006 Cathy Goodwin, Ph.D.
Copy Cat Copywriting
http://www.copy-cat-copywriting.com/services.html



"Can you give me some feedback on my brand new website?" a life
coach named "Kevin" asked his e-zine subscribers. "I just revised
my site --- finally!"

Naturally, I couldn't resist clicking over to see what Kevin had
done. I knew Kevin was a thoughtful life coach with a reputation
for high integrity.

Kevin's new site cried out for a makeover. He had paid a designer
to get drop-down menus and a bit of flash.  As a result, Kevin
admitted, "I have no budget to pay a copywriter."

Ouch.

After skimming a few pages of the site, I emailed Kevin. "Who is
your target market? What do you offer? How are you unique?"

Kevin replied, "I don't have time to answer a lot of questions.
And everyone tells me the site looks professional."

One question Kevin needs to answer is, "Are you attracting
clients and sales - or just compliments?"

Of course your web site needs to look professional. That's why
you hire a web designer.

But some websites attract clients, subscribers and sales from
the very beginning. Others just attract compliments.

The websites attract compliments (like Kevin's)  made one
expensive mistake. They didn't call the copywriter first.


(1) Copywriters can save you money.

Often I (and other experienced copywriters) can save clients
money on web design. Kevin didn't need all those bells and
whistles. In fact, some Internet marketing gurus claim they
do more harm than good.

And Kevin didn't understand HTML, let alone CSS. A copywriter
might serve as go-between, translating Kevin's requirements
into web design language. Your web designer saves time - which
translates into saving money.


(2) Copywriters help you earn money with dynamic web site
content.

Reading between the lines, I discovered Kevin could be a stand-
out. He has developed an innovative 5-step process to help
clients overcome obstacles and take charge of their lives.

But Kevin doesn't realize why he's unique, so his website reads
like five thousand other life coaching sites: vague promises of
"take your life to the next level," "discover what's important
to you" and "enjoy the work you love."

Naturally I'm disguising the details of "Kevin's" story, but I
really don't have to. Hundreds (maybe thousands) of sites sound
just like Kevin's.


(3) A copywriting expert can jumpstart your strategy.

Like Kevin, my clients often think they can show me a few pages
of a website and say, "Make it sell!" Copywriting requires energy
and planning, whether you're a do-it-yourselfer or a firm
believer in outsourcing to a specialist.

My clients often invest many hours answering my questionnaire. As
they write, they often realize there's a hole in their business
strategy. Or they're sitting on buried treasure.

Until I know what Kevin wants to do with his website and his
business, I can't make realistic recommendations - even as a
casual ezine reader. I need to evaluate Kevin's copy in the
context of Kevin's own goals, target market and unique selling
proposition.

Kevin could do this himself. But, like most busy business owners,
he didn't want to invest the time. And he wasn't sure what
questions to ask.

When clients hire me, we have the luxury (and fun!) of creating
a marketing message that hits the target market squarely in the
center of the bull's-eye.

Bottom Line: Websites deliver messages. Without a message, a
website is a calling card - nice when you have more business than
you can handle.

Most of the time, revising copy brings traffic and sales.
Websites typically earn back the copy investment with just a few
new clients, not to mention saving energy and funds by avoiding
a makeover from the makeover.




---------------------------------------------------------------------
Cathy Goodwin, Ph.D., helps solo-preneurs, professionals
and small businesses build Internet revenues -- without
turning themselves into techies or high-powered pushy
sales people. Download her fr^e Report: 7 best-kept
secrets of client-attracting websites...
http://www.copy-cat-copywriting.com/subscribe.html
Jump-start your own website:
http://www.copy-cat-copywriting.com/services.html


--- END ARTICLE ---



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  April 7, 2005)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
   within the article.


*** Author Notification ***

   We ask that you notify the author of publication of his
   or her work. Cathy Goodwin, Ph.D. can be reached at:
   goodwincathy@...


*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
   publication, you must contact the author directly
   for Print Permission at:
   mailto:goodwincathy@...

.....................................

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ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Enid, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Cathy Goodwin, Ph.D.
http://www.copy-cat-copywriting.com/services.html



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OF REPRINT when you use this article. Thank you.

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Article Title:
==============
A Do-It-Yourself Guide To Publishing Ezines or Online Newsletters

Article Description:
====================
All of the rich-and-famous internet business guru's tell you
that "the money is in the list." This guide will help you to
strategize, plan and execute a profitable online newsletter.


Additional Article Information:
===============================
1580 Words; formatted to 70 Characters per Line
Distribution Date and Time: Tue Apr 18 11:05:37 EDT 2006

Written By:     Bill Platt
Copyright:      2006
Contact Email:  mailto:comments@...

Article URL:
http://thePhantomWriters.com/free_content/d/p/diy-ezine-publishing.shtml
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A Do-It-Yourself Guide To Publishing Ezines or Online Newsletters
Copyright © 2006 Bill Platt
thePhantomWriters
http://thePhantomWriters.com



All of the rich-and-famous internet business guru's tell you
that "the money is in the list."

Of course, when people talk about "the list", they are talking
about your list of email addresses of people who have opted-in
to receive mailings from you. In some cases, people have simply
opted-in to receive advertising from you. In most cases, people
have opted-in to receive a daily, weekly, monthly or quarterly
online newsletter from you.

The reason why "the list" is so important to your goals of
profit, is because most people will not buy from someone until
they have "heard of that person" or "heard from that person"
seven times. This is the "Marketing Golden Rule of Seven".

What it boils down to is that people only buy from businesses
they trust. And in most cases, it is nearly impossible to build
that trust, except through repetition. Through repeat contact
with a potential customer, a business can build a significant
level of trust with their subscriber base.

This is why it is so important for an online business owner to
contemplate publishing an ezine. Even if you don't yet have a
live ezine, you should still put the systems in place to build
your "list". You can always start publishing an ezine at some
future date. So, it would be better to have your list started
when you are ready to put out that first issue of your ezine.


Designing a Winning Ezine Formula

When designing your ezine, there are several factors you should
consider. All of these factors could affect the profitability of
your ezine publishing venture.


Are You Going To Publish Your Ezine In HTML or Text Format?

Both formats have their advantages and disadvantages. The biggest
advantage to the HTML format is that you can make your ezine
visually appealing through the use of HTML. The biggest
disadvantage is that a lot of people still do not have the
mailing software that will allow them to view your ezine in the
same way that you designed it. In the past, a number of people
did not even have access to email software that would allow them
to view HTML email at all. This is the reason why so many ezines
got started in the Text format to begin with, and they have just
never changed.

The advantages on the Text format is the general feeling that
everyone who receives it will be able to read it. And, for
constructing a new issue, it is pretty painless to put everything
together. The disadvantage is that plain text is not nearly as
attractive as HTML formatting.


How Frequently Are You Going To Publish?

Ezine publishers are sending their ezines anywhere from once
a quarter to five days per week.

For a lot of people, this is a really big decision.

When I was publishing my ezines, I would mail once every two
weeks. It felt as if it were not too much, and it were not too
little. That is always the balance you will have to seek.

You want to be frequent enough that people will pay attention
to your mailings. But, you must be careful not to go out too
frequently in terms of both your subscribers AND yourself.

Some people don't have the time to read daily newsletters. You
must consider their needs too. You want to go out as frequently
as possible, without seeming too pushy.

The other side is according to your own schedule. For the longest
time, I felt that once every two weeks was not quite enough...
But then my business took off big. All of a sudden, my business
was steaming so fast and furious that I did not have the time to
publish. I had to take care of my paying customers first and
foremost.


Your Layout Is Important

Your ezine layout should be visually-friendly and easy-to-read.

There are two baic layout rules to follow.

First, you should use lots of white space between paragraphs and
sections to reduce reader's eye-strain. If your ezine strains
your reader's vision, your readers may quit reading, no matter
how good your content might be.

Second, you should use dividers between primary sections so that
people who like to scan can jump to what they are most interested
in reading.


Consistency

This next rule applies to both HTML and Text formatted ezines.
You should establish a set format for how your ezine will appear
to readers, and you should follow that basic template with every
issue. Having a basic template allows your readers to learn what
sections of your ezine they are most interested in reading, then
they can jump right to that section on cue.


Choosing a Topic

It is often best to examine the people who are the people who
are most likely to buy your products or services. What are they
interested in?

If you offer webhosting services, you should discuss in your
ezine things that are important to webmasters.

If you sell pet accessories, then you should talk about all
things dog and cat.

If you sell vitamins, you should talk about good health.

See how easy this is?


A Personal Touch

Every issue of your ezine should carry a personal touch of you
within it, unless you are a big corporation. Many people don't
fancy themselves great writers, so they turn to others for the
primary content in their ezine. We will look at that next.

The personal touch that I speak of could be as simple as a
one-paragraph introduction to each issue. For that matter, tell
people about the latest antics of your dog. The important point
is to let your readers see a bit of you in every issue, enabling
your reader to feel that they know you one-on-one. That can be a
huge trust builder for you.


Locating Great Content

There is a type of content available referred to as Free Reprint
Articles. What this means is that you are free to use the
available articles without monetary cost, so long as you agree
to follow all other Terms of Use that accompany the article.

In most cases, the most frequent term that writers are concerned
with is that you use their About The Author information without
change, and you hyperlink any URL's pointing to their websites.
The writer is willing to allow you to use his or her content,
provided you are willing to allow him or her to advertise in
your ezine through the About The Author information.


Websites Where You Can Search For Content

There are actually many sources you can go to to find reprint
articles. Here is a few websites where you can go to search for
reprint articles:

http://www.EzineArticles.com
http://www.IdeaMarketers.com
http://www.Isnare.com
http://www.SubmitYourArticle.com/articles/
http://content.thePhantomWriters.com


Mailing Lists That Will Send You Targetted Content

If you would prefer articles to be mailed to you on subjects that
you are most interested in, there are several resources for that
too. As far as mailing lists go, there are four primary networks
that serve the vast majority of article submissions.

All but one of the large article distribution networks are
powered by companies in the article distribution business.

Rather than to divide these article mailing lists up by topic, I
am going to break them down by network. Each network generally
serves a different set of writers. My own polling has indicated
that the average writer only submits articles to seven groups,
unless they utilize a distribution service.

All of the following article mailing lists serve a specific
niche:

-------------------------------------
All-In-One-Business.com Mailing Lists (No Distribution Services)
-------------------------------------
http://groups.yahoo.com/group/aageneral
http://groups.yahoo.com/group/aabusiness
http://groups.yahoo.com/group/aahome
http://groups.yahoo.com/group/aahealth
http://groups.yahoo.com/group/aainet

-----------------------------------
SubmitYourArticle.com Mailing Lists
-----------------------------------
http://groups.yahoo.com/group/submityourarticle-business
http://groups.yahoo.com/group/submityourarticle-internetmarketing
http://groups.yahoo.com/group/submityourarticle-finance
http://groups.yahoo.com/group/submityourarticle-legal
http://groups.yahoo.com/group/submityourarticle-politicsandgovernment
http://groups.yahoo.com/group/submityourarticle-homeandfamily
http://groups.yahoo.com/group/submityourarticle-religionandfaith
http://groups.yahoo.com/group/submityourarticle-referenceandeducation
http://groups.yahoo.com/group/submityourarticle-social
http://groups.yahoo.com/group/submityourarticle-selfimprovement
http://groups.yahoo.com/group/submityourarticle-healthandfitness
http://groups.yahoo.com/group/submityourarticle-travelandleisure
http://groups.yahoo.com/group/submityourarticle-artsandentertainment
http://groups.yahoo.com/group/submityourarticle-computersandinternet

------------------------
Isnare.com Mailing Lists
------------------------
http://groups.yahoo.com/group/free_business_articles/
http://groups.yahoo.com/group/free_marketing_articles/
http://groups.yahoo.com/group/free_internet_articles/
http://groups.yahoo.com/group/free_medical_business_articles/
http://groups.yahoo.com/group/free_real_estate_articles/
http://groups.yahoo.com/group/free_political_articles/
http://groups.yahoo.com/group/free_sports_articles
http://groups.yahoo.com/group/free_travel_articles/
http://groups.yahoo.com/group/free_parenting_articles/
http://groups.yahoo.com/group/free-dating-articles
http://groups.yahoo.com/group/free_gardening_articles/
http://groups.yahoo.com/group/free-pet-content/
http://groups.yahoo.com/group/free_automotive_articles/

-----------------------------------
thePhantomWriters.com Mailing Lists
-----------------------------------

http://groups.yahoo.com/group/realworld-advertising-articles
http://groups.google.com/group/spider-search-articles/
http://groups.yahoo.com/group/articles-about-economics
http://groups-beta.google.com/group/real-estate-information
http://groups.yahoo.com/group/sales-marketing-tips
http://groups.yahoo.com/group/leadership_training
http://groups.yahoo.com/group/employment-hunting-tips
http://groups-beta.google.com/group/photography-and-digital-images
http://groups-beta.google.com/group/improve-your-finances
http://groups.yahoo.com/group/self-improvement-reprint-articles
http://groups.yahoo.com/group/home-improvement-articles
http://groups.yahoo.com/group/automotive_content
http://groups.yahoo.com/group/health-and-wellness-articles
http://groups.yahoo.com/group/relationship-advice-content
http://groups.yahoo.com/group/nature-reprints


There are more than 300 article distribution mailing lists
available in the open market. Many of these lists accept all
content, but the vast majority tackle these individual topics,
plus a wide range of other individual topics.

It is simply a matter of searching out the mailing lists that
most closely represent the kinds of content that you would like
to utilize in your ezine.


Finding A Good List Server

There are many mailserver companies out there. Of the free
mailing list server companies, the three best in my preferred
order are:

http://groups.yahoo.com
http://groups-beta.google.com
http://lists.topica.com

A good mailing company will give you a simple and secure
subscription process. It will give you online archives. It will
provide traffic through their site to give you an additional
source for new subscribers.

With the free services, you have to endure some of the mailing
server company's paid advertising within your ezine issue, but
that is a small cost when you consider how costly some of the
paid services can be.


In Conclusion...

Once you have navigated the planning and design process, the
actual setup and delivery of your ezine is a pretty straight
forward process. Once you have developed your winning formula,
your largest commitment with every issue is in finding the best
articles to place into your ezine.

With this guide, it is my hope that you will discover the perfect
formula for your ezine and the perfect sources for locating the
best articles to include in your ezine issues.

Good luck in your ezine publishing endeavors.



---------------------------------------------------------------------
Bill Platt is the owner of http://thePhantomWriters.com
He has been involved in ghost writing articles since 2000,
and he has been distributing client articles since 2001.
To find more mailing lists that are targetted to
other specific categories, you can check his list
of 142 article distribution mailing groups at:
http://thephantomwriters.com/x.pl/tpw/info/groups/management.html


--- END ARTICLE ---



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  April 7, 2005)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


* You Are Allowed to format the layout of the article for
   proper display of the article in your website or in your
   ezine, so long as you can maintain the author's interests
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*** Author Notification ***

   We ask that you notify the author of publication of his
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*** Print Publication Reprint Rights ***

   If you desire to publish this article in a PRINT
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   for Print Permission at:
   mailto:comments@...

.....................................

If you need help converting this text article for proper
hyperlinked placement in your webpage, please use this
free tool:  http://thephantomwriters.com/link-builder.pl



=====================================================================

ABOUT THIS ARTICLE SUBMISSION

http://thePhantomWriters.com is a paid article distribution
service. thePhantomWriters.com and Article-Distribution.com
are owned and operated by Bill Platt of Enid, Oklahoma USA.

The content of this article is solely the property
and opinion of its author, Bill Platt
http://thePhantomWriters.com



---------------------------------------------------------------------
XXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXXX
---------------------------------------------------------------------

Free-Reprint Article Written by: Ty Cohen
See Terms of Reprint Below.


*****************************************************************
*
* This email is being delivered directly to members of the group:
*
*    TheWriteArticles@yahoogroups.com
*
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We have moved our TERMS OF REPRINT to the end of the article.
Be certain to read our TERMS OF REPRINT and honor our TERMS
OF REPRINT when you use this article. Thank you.

This article has been distributed by:
http://Article-Distribution.com

Helpful Link:
   The Digital Millennium Copyright Act - Overview
   http://www.gseis.ucla.edu/iclp/dmca1.htm

---------------------------------------------------------------------

Article Title:
==============
Who Else Wants to Learn How to Start A World Wide, Profit Pulling Record Label?

Article Description:
====================
Virtually every recording artist, started out on a small
independent label. They recorded their own music, started their
own publishing companies, produced their own masters, did their
own promotions until they landed their first major label
recording contract.


Additional Article Information:
===============================
916 Words; formatted to 65 Characters per Line
Distribution Date and Time: Tue Apr 18 04:21:18 EDT 2006

Written By:     Ty Cohen
Copyright:      2006
Contact Email:  mailto:Ty@...

Article URL:
http://thePhantomWriters.com/free_content/d/c/profit-pulling-record-labels.shtml

For more free-reprint articles by this Author, please visit:
http://thePhantomWriters.com/free_content/d/index.shtml#Ty_Cohen



---------------------------------------------------------------------

Who Else Wants to Learn How to Start A World Wide, Profit Pulling Record Label?
Copyright © 2006 Ty Cohen
The Ultimate Record Label
http://www.TheUltimateRecordLabel.com/landing_page.htm



Virtually every recording artist, started out on a small
independent label. They recorded their own music, started their
own publishing companies, produced their own masters, did their
own promotions until they landed their first major label
recording contract. Just to mention a few artists who started
their careers on an independent label, Elvis Presley, the Rolling
Stones, Neil Diamond, The Beatles and many more. So, as history
continues to show us, you can start your own Indie record label,
for a small amount of money, which ran properly can produce
monumental, lucrative results. However, it is important to keep
in mind that starting your own Indie record label can be one of
two things: a smooth running, economical and very successful
venture or a money sucking, complicated ordeal. The choice is
yours. Personally, I would choose the former. I am going to map
out some strategies on how to succeed in the Indie record label
industry. Specifically, in the areas of promotion, publicity and
the industry as a career choice.

You never should equate a record deal to success, because it is
only a step that helps large recording organizations filter out
new artists in the music business. Big recording companies spend
millions of dollars on a few dozen new artists, in the hopes that
one of them will become a hit with the mainstream. They do not
care which band makes it, merely that one or two do. If you are
selected as one of the dozen and do not make the final cut.
Then you will be branded in the industry as "old news" by the
recording industry, making it impossible to recover and to
be picked up by another label. The odds are not worth it.

Instead of taking such a high risk, bet on a sure thing. Release
your music on your own CD on your own label. You will be
establishing yourself as someone who is serious in the music
industry, by demonstrating that you will do whatever it takes to
get your music out to the public. Not to mention, that selling
your own, self-financed CD can actually get you a better record
deal if your independent release is somewhat successful. If you
can prove that you have a fan base, which have purchased your
self-made albums, then you take away some risk for the record
company and give yourself some leverage during negotiations.
Having a strong fan base will also make it easier for record
labels to market your music to. Better yet, if you bar-coded your
CD and managed to get it into record stores, the record companies
may seek you out. Now about that CD...

For starters, don't settle for the cheapest CD or package you can
find. Presentation is everything in this business. The appearance
of your disc and the graphics will make an impression on your
buyers, who will be comparing your release against major record
labels. If you personally don't know of anyone with CD
duplicators, then speak with any of the hundreds of musicians
on via the internet who have or can steer you in the right
direction. While you're at it, ask them where they had their
album graphics done. High quality album presentation may mean the
difference between being picked up by the DJ or going into the
DJ's trash.

Once, you have your CD and album designed, it is time to market
it. Do not blindly send out your CD to record labels and
distributors in the hopes of getting signed. More than 90% of
all CD's will go unopened and end up in the garbage. That is why
contact must be made and approval received in advance for the
record label to accept your submission. If you do not somehow
find contacts and decide to just blindly send your CDs out, you
will only be throwing your money away; therefore, if that is the
case why bother with spending money on the packaging. In order to
find contacts, either find them yourself or find someone who
knows someone who knows someone, you get the point. Another way
is to e-mail various stations, briefly tell them about yourself
and your record and ask if they would like you to send them a
copy of your CD. If they respond, then you made contact. This
also means that your CD will have a better chance of being heard.

Next, create an excellent website to promote your music. Develop
a website that will require participation of the viewers. That
is what will keep people coming back to your site. Share your
insights with your sites viewers. Give your site a sense of value
and originality. Take a look at the resource available from
http://www.SellMusicOnlineLikeCrazy.com for more info on selling
your music online.

Finally, do not make the mistake of thinking you know everything
about the industry. What works for some may not work for others.
Therefore, do not assume there is one way to do something. Think
about the number of who succeed and accomplish what they desire
compared to those who are still trying to succeed. Accept no
one's advice as an absolute, rather as another idea. Ultimately,
you will be making the decision, so it would behoove you to
gather as many ideas and input as possible. You may need to try
several ways first, before you find the way that fits. Keep
trying. You can start and have a successful Indie record label
company.

Have fun and good listening!




---------------------------------------------------------------------
Ty Cohen is the acclaimed author of over a dozen
best-selling music industry "How to" books and courses.
Grab a copy of Ty Cohen's latest book title by visiting
http://www.MusicBooksByTy.com and to learn more about
starting or turning your existing record label into
a world wide, profit pulling record label visit:
http://www.TheUltimateRecordLabel.com/landing_page.htm
Start A Record Label Today!


--- END ARTICLE ---



.....................................

TERMS OF REPRINT - Publication Rules
(Last Updated:  April 7, 2005)

Our TERMS OF REPRINT are fully enforcable under the terms of:

   The Digital Millennium Copyright Act
   http://thomas.loc.gov/cgi-bin/query/z?c105:H.R.2281.ENR:

.....................................

*** Digital Reprint Rights ***

* If you publish this article in a website/forum/blog,
   You Must Set All URL's or Mailto Addresses in the body
   of the article AND in the Author's Resource Box as
   Hyperlinks (clickable links).

* Links must remain in the form that we published them.
   Clean links should point to the Author's links without
   redirects having been inserted into the copy.

* You are not allowed to Change or Delete any Words or
   Links in the Article or Resource Box. Paragraph breaks
   must be retained with articles. You can change where
   the paragraph breaks fall, but you cannot eliminate all
   paragraph breaks as some have chosen to do.

* Email Distribution of this article Must be done through
   Opt-in Email Only. No Unsolicited Commercial Email.


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Article Title:
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Am I Cut Out for This? 13 Attributes of the Wealthiest, Happiest, and Most
Successful Entrepreneurs on the Planet

Article Description:
====================
Check in with yourself and see how many of these attributes you
have. You may find that you are missing a few of these. That's
OK, you can develop a training plan for yourself and watch your
success begin to soar.


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687 Words; formatted to 65 Characters per Line
Distribution Date and Time: Tue Apr 18 03:09:43 EDT 2006

Written By:     Melanie Benson Strick
Copyright:      2006, All Rights Reserved
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Am I Cut Out for This? 13 Attributes of the Wealthiest, Happiest, and Most
Successful Entrepreneurs on the Planet
Copyright © 2006 Melanie Benson Strick, All Rights Reserved
Success Connections
http://www.SuccessConnections.com



Janice called my assistant in an almost desperate state and left
this message, "I need an emergency breakthrough session!" Janice
explained that her passion for her small business was waning as
the reality of her 2005 financial and business results were
revealed in her tax preparation. She was worried that her
business would go under if she didn’t do something real soon.

As we started our session, I asked Janice what she needed to feel
successful again in her business. Without hesitating, Janice
said, "I need to know I can be a successful entrepreneur! I’ve
been working harder than I ever imagined for less money - and I’m
starting to feel like I have a J.O.B. again!"

As I did a little digging, I realized that Janice, like many
entrepreneurs, started her business because she didn’t want to
work for someone else anymore but she had NO IDEA what it takes
to be successful.

So, knowing that Janice is not alone, I thought I’d share 13
Attributes of the Wealthiest, Happiest, and Most Successful
Entrepreneurs on the Planet. Check in with yourself and see how
many of these attributes you have.

1.  Has high self confidence. You have a belief in yourself that
you can do it.

2.  Does not consider failure as an option. You recognize that
failure is a necessary step to finding what does work.

3.  Able to move from ambiguity to clarity. You recognize that
confusion, chaos and lack of clarity are all pieces of the
"playing full out" puzzle. You have a process that allows you to
move through this phase into a state of power and momentum.

4.  Has perseverance and discipline. You know that every day you
must focus on what MUST be done, not what you feel like doing.
You engage in consistent, supportive habits.

5.  Has a plan yet is "flexible." The key to massive results is
setting your mind on a desired outcome while being willing to "go
with the flow" so the idea can expand and grow with the changing
environment.

6.  Sets and attains realistic goals. In my work, the only
difference between goal talkers and goal getters are how
realistic you are about your time management and abilities.

7.  Takes calculated risks. Risks are necessary - but they must
be tempered against what is good for you and your business. Learn
what your high payoff opportunities are.

8.  Equally skilled in sales, marketing and "craft." It’s not
enough to love what you do; you must become masterful at bringing
in the business opportunities. Otherwise you will be the best
kept secret in the world.

9.  Has financial backing/funding sources. To truly achieve
wealth, you must have access to financial leverage. As the saying
goes, "It takes money to make money."

10. Enormous passion and drive for the work. When the going gets
tough (and it will) the one thing that will keep you going is
your passion. You have to get up every day believing that what
you do is so vital, so important and so necessary that you are
willing to overcome any obstacles in your way.

11. Willingness to learn. You recognize that the minute you know
it all, you are done. Bigger successes come from continuing to
learn, grow and evolve your mind and your goals.

12. Surrounded by other successful entrepreneurs. You invest your
time, money and energy in people who are playing a big game.
Choosing an environment to tap into collaborative opportunities,
brainstorming and big thinking is your way to leaping forward.

13. Has good health and unbounded energy. The one thing that is
precious that can’t be bought once it is gone is your energy. You
make a commitment to maintaining a good health regime as a
priority, not a last resort.

Do you find that you are missing a few of these? Or maybe you
feel a little rusty on a point or two? That’s OK. Develop a
training plan for yourself on how you will learn and develop the
attribute. Set a three month and six month goal and watch your
success begin to soar.



---------------------------------------------------------------------
Melanie Benson Strick offers keynotes speeches, mentoring, coaching,
training and products designed to get people out of overwhelm and
onto the success fast-track. For your FREE copy of "The 5 Massive
Mistakes that can Put you Out of Business..and How to Avoid
Them", visit http://www.SuccessConnections.com.


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Article Title:
==============
The Healing Power of Marketing

Article Description:
====================
I was waiting for the tapioca pudding. In the same way many of us
wait for customers. We were having a great conversation with some
friends over dinner, but I have to admit, I was a little distracted.
If this happens among friends, imagine what your customers are
thinking about while they are reading your marketing.


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Distribution Date and Time: Tue Apr 18 02:58:40 EDT 2006

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The Healing Power of Marketing
Copyright © 2006 Mark Silver
Heart of Business
http://www.heartofbusiness.com



I was waiting for the tapioca pudding. In the same way many of
us wait for customers.

We were having a great conversation with some friends over
dinner, but I have to admit, I was a little distracted, thinking
about the tapioca pudding we were going to be having for dessert.

If this happens among friends, imagine what your customers are
thinking about while they are reading your marketing. And, it
might be a whole lot more distracting than tapioca pudding.

One of our friends had been a filmmaker for years, and had worked
in marketing with the major Hollywood studios as well. And then
gave it up to become a very successful naturopathic doctor
specializing in helping people who have cancer.

He told us, "But I'm doing the same thing. Telling stories, and
listening to stories. Because I've become clear that's where the
real healing comes from."

He explained how he had been telling stories through film for a
long time, but never got to interact with the people watching
the film. Now he sees patients every day, and listens to their
stories. "It's incredible to watch how much healing and relief
comes in when people get to tell their stories."

I asked him: "Does it matter whether someone is telling their own
story, or can you tell their story to them, and get the same
effect?"

His answer: "It doesn't seem to matter. As long the story gets
told, and the person recognizes it as their own, the healing
takes place."

That rang true for me. I've watched movies, and seen echoes of my
own life in them, and felt a real relief and spaciousness open in
me. I've also heard from clients who have expressed tremendous
gratitude just at having their stories validated- "You mean, I'm
not the only one in this situation?"

This has profound implications for your marketing. Your marketing
doesn't have to be merely a prelude-- your marketing can deliver
the tapioca of your business, and stimulate tremendous healing
for people.

Tell your customers' stories in your marketing. It may only be a
few sentences. It may be longer and more dramatic. But capture
the essence of the difficulty they are facing, and their
emotions, needs and desires. And, in the telling, they can
experience profound relief and gratitude.

When someone feels profound relief and gratitude, they feel safe.
Not only do they feel happier and more whole, but they tend to
stick around longer.

Keys to the Healing Power of Marketing

* You have to know who you are talking to.

You've probably heard me beat this drum before, but how can you
tell someone's story if you don't know who they are? And, one of
the most elemental pieces of their story is their name. In a
marketing context when you don't know the customer personally
(yet), their name is your target market. Who you are helping,
and What you are helping them with.

* You need to see things from their perspective.

When I was a paramedic, it was all too easy to talk about
someone's problems from a clinical perspective, and I see
business owners do that all the time as well. In order to
effectively create connection and healing, you need to drop the
impersonal 'professionalism' of clinical talk, and climb into
their shoes and feel their pain. Then you can show real empathy.

* Take it a step further.

Many times, just naming them and their pain can create a huge
amount of relief. But, take it a step further, and you'll be that
much closer to creating a real, long-term customer relationship.
Give them a solution.

The Heart of Business example: [Identity] For people who got into
small business because they really want to make a difference,
[Problem] but are now facing the reality of needing to make a
profit. [Solution] You can be profitable, without losing the
heart of why you got into business in the first place.

Ahhhh.... big sigh of relief. You can expand this into an entire
story, with many more details, according to the context.

And, once they connect- don't forget to offer them the tapioca
pudding. They just might buy it from you.


Bon appetit,

Mark Silver



---------------------------------------------------------------------
Mark Silver is the author of Unveiling the Heart of Your
Business: How Money, Marketing and Sales can Deepen Your Heart,
Heal the World, and Still Add to Your Bottom Line. He has
helped hundreds of small business owners around the globe, by
integrating 1500 years of spiritual wisdom with down-to-earth
business practices. Get three free chapters of the book online:
http://www.heartofbusiness.com


--- END ARTICLE ---



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http://www.heartofbusiness.com



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