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© Copyright 2000
by Michael J. McGroarty

How to Really Make Money at Home

There’s a secret to making money that very few people will ever
share with you. Probably because they don’t even know that this
secret exists. I’ll share the secret with you in a few seconds.

But first. If you really want to make money at home, then you
have to have a really good product to sell. That product can be
something tangible like the Wacky Wall Walker, or it can be
something intangible like a service.

The ideal product should be something proprietary that you
control. Like the Wacky Wall Walker. Remember that thing?
It was a little rubber octopus like toy that you threw at the
wall, it would stick, then start flipping over and walking it’s
way down the wall.

It’s been years since I read the story of the Wacky Wall Walker,
but as I recall it was originally invented in Japan and marketed
under a different name.
A young man from the United States saw it, obtained the exclusive
rights to market it in the U.S., changed the name to the Wacky
Wall Walker, and then came up with all kinds of truly unique
ways to market his new found product.

As the story goes he once went into a very upscale restaurant,
sat down and ordered dinner, and then right in the middle of
the evening stood up and started tossing Wacky Wall Walkers at
the wall. It seems that there was an important editor that he
was trying to get the attention of to get some free publicity
for his little toy.

He got the toy into the big chain stores and sold a ton of them.
Then as the fad was beginning to fade, he promoted his product
to the cereal companies as a premium they could give away in
their cereal boxes.

As I recall, he made something like 20 million dollars with a
product that only cost a few cents to make. All because he
recognized an opportunity when he saw it.

This particular product was a fad, and you have to be quick
because fads come and go quick. Not only that, but as soon as
the fad gets popular, everybody and their brother starts violating
your patent and starts selling knock offs. (imitations of your
product)

About that secret I mentioned earlier. The secret to making
money at home or anywhere else is you have to offer a product
that solves a problem. The Wacky Wall Walker solved the problem
of cheap entertainment. People always seem to have money to
spend on entertainment, and the Wacky Wall Walker offered them
an affordable option during a weak economy.

So what kind of a product can you come up with that will be
proprietary to you, and will solve a problem? The answer is a
simple information product. It could be something as simple as
a report, a booklet, a manual, a book, a video, or an audio
cassette.

We all know people who suffer from one form of arthritis or
another. A lady well into her years had this problem. Her
fingers ached everyday. Then she discovered something that
actually helped relieve the pain, and allow her to do things
that she hadn’t been able to do.

She was so happy about what she discovered, she wanted to share
it with others, so she wrote a small booklet about her method
of getting arthritis relief.

Through free publicity she sold something like 200,000 copies
of her little booklet.

What information product can you come up with?

Visit the message board at http://www.homemadebooklets.com and
get a daily dose of inspiration from the others who visit there.
You’ll be amazed by the ideas and advice offered each day.
_____________________________________________________________
Michael J. McGroarty is the author of the manual "How to Make
Money at Home Self-Publishing Booklets" as well as the popular
website http://www.homemadebooklets.com Stop by and sign up
for his free newsletter, "How to Really Make Money at Home".


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