Rosanna --

Thanks for the link to this excellent paper!

"Discovering the Iceberg of Knowledge Work: A Weblog Case"

https://doc.telin.nl/dscgi/ds.py/Get/File-34786


Highly recommended.

The author posits current knowledge work models (applications, technologies,
methods, metrics, management and techniques) only advance a tiny,
insignificant 'tip' of knowledge work. To her, true knowledge work is
'discretionary and invisible.'

Author Lilia Efimova is right on the mark.

Conversations and their social network media (communities, office space,
telephony, email, etc.) are 90% of effective Enterprise KM. Mobilizing
individuated social network media is essential to creating value, meaning,
customer delight, employee satisfaction and sustained innovation.

Yet, most enterprise KM $$$ millions are utterly wasted on 'structured'
programs focused on rigid portals, storage, search and retrieval of data,
information, content. These myopic leaders then wonder why the portal never
gets used and fails with confidence...

The recent, high-profile corporate reaction to blogging: fines, firings,
demotions and forbiddance, is a great example of these obsolete, 20th
Century values trying, in vain, to lead the network businesses and knowledge
models of the future.

Blogs are a transformative technology that will fundamentally and
permanently advance the knowledge ecosystem... and are mostly immune to
power, command and control of the modern firm.

(It can be painful to watch people that have led their whole lives in rigid
command and control power structures react to these new network and
conversational realities. In these new environments, governance is achieved
through values, not through power, the 'boss,' rules, boards or regulation.)



Because blogs are narrative, individual, use personal, natural voice, depend
on social networks, nurture ecosystems (the science of relationships) and,
above all, drive authentic conversation, they uncover and accelerate REAL
knowledge work, aka 'the iceberg.'



Implementation of enterprise blogging can be a great challenge to get right,
as we've seen. Your 'Cluster sponsors have responded in their forthcoming
'Social Media Summit' by colonizing this theme to lead the conversations
with top worldwide experts. They are using over 70 recent enterprise
blogging cases studies from SAP, Yahoo!, Microsoft and others.

Social Media Summit (West): http://www.kmcluster.com/sfo/


"Discovering the Iceberg of Knowledge Work: A Weblog Case" is rqr'd
prerequisite reading.

https://doc.telin.nl/dscgi/ds.py/Get/File-34786


Thanks Rosanna for forwarding and to Lilia Efimova for writing.

Cordially,

/jheuristic/


Blog: http://kmblogs.com/