February 14, 2008: My new workshop: "Site Search Analytics for a
Better User Experience"


You'll note from the title that I'm planning to make the case that
site search analytics—understanding what users search within your site
(as opposed to SEO)—is a critically important user research method. I
also believe that, for various reasons, it's under-valued by the user
experience community. With this workshop [1] and with the book, [2] I
aim to change that.

I'm hoping to get your feedback on what you'd like to learn in a
day-long workshop on site search analytics; I'll blog about this soon.
But for now, here are the details:
* SUNNYVALE, CA (March 18, 2008): I'm teaching this first one
through the Involution Master Academy. [3] The price is lower ($699)
and it's limited to nine attendees. You can register on the Involution
site. [4]
* BOSTON, MA (April 4, 2008) and CHICAGO, IL (May 15, 2008): these
run $895 per workshop ($795 for early registration). Steve Krug will
be teaching his new workshop on do-it-yourself usability in the same
venues, and you can attend both days (they're consecutive) at a
discount. Register via my site. [1]

All the information about the workshop, including the description, is here. [1]

It's exciting—and, honestly, a bit intimidating—for me to start a new
workshop after 5+ years of teaching my enterprise information
architecture seminar. So if nothing else, sign up just to witness and
laugh at me as I try to function in my most nervous and broken-down
state. ;-)


PERMALINK
http://louisrosenfeld.com/home/bloug_archive/2008/02/my_new_workshop_site_search\
_an.html

LINKS
[1] http://louisrosenfeld.com/presentations/seminars/site_search_analytics/
[2] http://www.rosenfeldmedia.com/books/searchanalytics/
[3] http://involutionstudios.com/?cat=8
[4] http://involutionstudios.com/?p=111&cat=8