Internal web pages that speak to each other will help businesses
develop a more effective search engine optimization (SEO) strategy,
one expert has claimed.

As SEO is primarily concerned with giving users greater access to a
website, making appropriate links available on each page to other
parts of the site can help improve usability.

Writing in Search Engine Watch, Mark Jackson explained: "If a visitor
is on my company's interactive marketing services page, then they
might also be interested in our SEM [search engine marketing]
services or our SEO services.

"So, we've added links to those pages on the interactive marketing
services page."

In turn this could also help firms establish how users come into and
then subsequently leave their site.

Ann Smarty notes on Search Engine Journal that a tracking tool such
as Google Analytics will provide a comprehensive analysis of browser
behaviour on a specific website.

Statistics including people count, the number of pages visited by
each user and the number of new visits compared to repeat ones will
all help with developing SEO and internet marketing strategies.

How can internal linking help boost conversions?

Business Feet deliver targeted results through search engine
optimisation