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Title: Applying Marketing Strategies For Small Businesses To
Capture The Market
Author: Danny Ang
Author's Email: articles@...
Author's Website: http://www.source101.info
Article URL: http://www.source101.info/Tips/index.asp
Word Count: 482 (including title and resource box)
Applying Marketing Strategies For Small Businesses To
Capture The Market
Most small businesses cannot afford traditional offline
marketing campaigns to drive up sales. However, with
the following marketing tips, you can acquire and increase
more market share in these cost-effective ways:
1. Empathize with Your Customers: Focus all your efforts on
making your customer satisfied and emphasizing the
benefits of your product. For example, if you make rackets,
highlight how it can help hit the ball harder, rather than
highlighting obvious points, such as product features.
2. Differentiate From The Competition: Define your USPs
(Unique Selling Proposition). This could be about the price of
your product (or special discounts or promotions), the
delivery mechanism and the areas you are prepared to deliver
to, the speed of your service, after-sales service,
methods of ordering, etc.
3. Free And New Are Words That Sell: Offer these as often
as possible. To gain people's trust for new products or
services, offer free trial periods or money-back guarantees to
help reassure potential customers.
4. Best Advertising-Word Of Mouth: If existing customers
recommend your service to friends, colleagues and/or
associates, you stand a great chance of getting new
business. Offer incentives to existing customers if they can
drum up new business. This is most effective and best of
all, it's free.
5. Justify Every Cent Of Your Marketing Budget: Scrutinize
your sales patterns and keep track of the number of people
who see your ads, the number that respond, those that buy,
and those that buy again.
6. Strike When The Iron Is Hot: The best salespeople are
those that follow-up. So, after making initial contact with
a customer or sending information, don't let the opportunity
pass by. Get back, sell then upsell.
7. Request Your Customers For Product Endorsement: Enhance
the credibility of your product through testimonials by asking
customers if they wouldn't mind providing an endorsement for
your products or services. The more testimonials you put
together, the more confident your prospective customers will
be of the service you are delivering.
8. Respond To Feedback: Understand your customers' psyche
by taking every opportunity to ask them what they think
about your product. Make sure you act on both positive and
negative feedbacks.
9. Keep Your Message Precise And Catchy: Test it out on
friends and family – do they understand what you are trying
to say? You should be able to get any benefits about
your product in 30 seconds or less, so think carefully about
your choice of words, and how to deliver them with the most
impact.
10. Entice Potentials With Bonuses: Offer customers an
incentive to sign up right away, within a time-close or
deadline, for example via a discount or free product.
About the Author:
Danny Ang is an Internet Marketing expert who helps many
small and medium businesses succeed online. Visit Source101
for more articles on internet marketing and ebooks.
http://www.source101.info