Self-Destructing DVDs Face a Breakdown with Consumers, 321 Studios Survey
Reveals
ST. LOUIS - Jun. 17, 2003 - In a survey released today by 321 Studios,
makers of DVD copying software, 76 percent of respondents stated that they
would not be interested in renting a self-destructing DVD. This survey was
conducted in response to the recent reports that Flexplay and The Walt
Disney Co. home video unit, Buena Vista Home Entertainment, will launch a
DVD rental program this August that makes DVDs unreadable after 48 hours.
The 321 Studios survey asked consumers, "Would you consider renting a
self-destructive DVD?" 3,839 respondents answered no. The results of the
survey demonstrate that consumers are not only uninterested in the rental of
impermanent home entertainment technology, they find the concept unfavorable
to their rights as consumers.
"This move to create self-destructing DVDs by Buena Vista Entertainment
implies that consumers are dishonest in their use of technology, and
consumers are not pleased with this implication. Customers should not be
criminalized when they go to rent a movie," said Robert Moore, president of
321 Studios.
In addition, consumers are displeased with the negative environmental impact
of these products. The creation of these non-recyclable, one-use products
will create unnecessary landfill waste or release harmful toxins into the
air when trash is incinerated. Environmental experts agree that
self-destructing DVDs are extremely harmful to the environment. Instead of
producing a disc that would be used when rented by 50 to 100 persons, the
resources and energy used to create that disc will be multiplied by 50 or
100 times. Consumers that rent DVDs - like the 5,051 respondents that
participated in the survey - overwhelmingly prefer to either to purchase or
rent traditional DVDs.
"This survey demonstrates that consumers do not react favorably to corporate
irresponsibility by movie studios or manufacturers. The self-destructing DVD
business model only benefits the makers of these unnecessary products, and
the losers are the environment and consumers," Moore stated. "We at 321
Studios are proud to give consumers a voice through surveys such as this and
our campaign, Protect Fair Use."
Survey results include:
-- 76 percent (3,839 respondents) of DVD users surveyed stated that they
would not be interested in renting a self-destructing DVD.
-- 15 percent (758 respondents) replied that they would rent a
self-destructing DVD only if the price were low.
-- Nine percent (454 respondents) stated that they would consider renting a
self-destructing DVD.
Methodology:
321 Studios administered a national survey targeting consumers that have
Internet access. This survey was conducted with the purpose of uncovering
information from consumers about DVD replacement. Industry studies by design
involve small samples of participants for exploratory research purposes.
This survey was administered on 321 Studios' Web site and via an opt-in
option. The survey garnered participation from 5,5051 unique visitors to the
321 Studios Web site.
About 321 Studios
321 Studios is a leading provider of DVD authoring software. DVD X Copy
includes all the software required to burn backup copies of DVD movies,
trailers and extras on DVD Rs and DVD RWs, enabling consumers to protect
their investment in their DVD libraries by inexpensively creating a
duplicate collection to insure against loss in the event of scratching and
other damage. The company is privately held and headquartered in St. Louis,
Missouri, with a sales office in Berkeley, CA. For more information about
the company, its products or to follow its lawsuit, please visit
www.321studios.com or www.dvdxcopy.com. In addition, 321 Studios is fighting
to preserve fair use through their advocacy group, ProtectFairUse.org.
Consumers can make their voices heard at www.protectfairuse.org.