Gumblar Attack - How to Clean your PC and Web Hosting Account?

Follow these steps to clean your system and hosting account.

A. Clean Your System:

• Download and Install following Softwares
• Scan your Full System through both Softwares
• Disconnect your System from Internet During Scan.
• Restart your System after Successful Scans

1. Download AVG Anti-Virus Free Edition:
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2. Download Free Ad-Aware by LAVA Soft:
   http://download.cnet.com/Ad-Aware-Anniversary-Edition/3000-8022_4-10045910.html?part=dl-ad-aware&subj=dl&tag=top5

B. Clean your Hosting Account:

• Change your Passwords for All FTP, WebMail, Databases and Browser Saved Passwords
• Don't Save Password in FTP Clients
• Delete All Data on Web server or Simply change Hosting Account.
• Upload Fresh Data
• Create Your XML Sitemap and upload it. Click here to Generate Free XML Sitemap
• Upload sitemap.xml file in home Directory under (public_html folder)

C. Use Google Webmaster Tools:

• Please use Google Webmaster tools login through your Gmail Account.
• www.google.com/webmasters/tools/
• Verify your Site Ownership.
• Submit your XML sitemap using Google Webmaster tools.
• Then Submit your Site to Google for Review regarding badware.

Always use FireFox or Chrome browsers

You can read more about such attacks here:
http://www.stopbadware.org/home/security

If you have questions, please feel free to contact us.

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SAN FRANCISCO: Google has plans for its own personal computer operating system, it announced on its blog, setting up another clash between the Internet search giant and PC software supremo Microsoft.

"We're announcing a new project," said the Mountain View, California-based company, revealing the system would be based on its nine-month-old Chrome browser and would be an open source operating system initially targeted at netbooks.

The move is "our attempt to re-think what operating systems should be," Google said in a statement posted late Tuesday.

The search engine giant said it would open-source the code for "Chrome OS" for user input and that netbooks running the system would be available by the middle of next year.

"Speed, simplicity and security are the key aspects of Google Chrome OS. We're designing the OS to be fast and lightweight, to start up and get you onto the web in a few seconds," the company said.

Google noted that in deciding to embark on the new venture, they took heed of its user messages, namely that "computers need to get better."

People "want their computers to always run as fast as when they first bought them," they want to access the Internet instantly, and they don't want to worry about losing their computer or failing to back-up files, Google said.

"We're definitely going to need a lot of help from the open source community to accomplish this vision," the company added.

The Chrome browser was originally launched last year but has failed to match the spectacular success of Google's search engine.

The company floated its first US television advertisements in recent months for Chrome, as the browser has only captured a tiny share of a market dominated by Microsoft's Internet Explorer.

Microsoft's freshly launched search engine Bing, meanwhile, aimed to hit back at Google's gains in the search market, although it still lags behind its rival.

Web analytics firm StatCounter said last week that Bing had carved out an 8.23 percent share of the US search market in June, up from 7.21 percent in April and 7.81 percent in May.

By contrast, however, Google continued to dominate the search market with a huge 78.48 percent share last month.

Microsoft chief executive Steve Ballmer has downplayed expectations for the success of Bing, but said the company was committed to challenge Google over the long-term. Google already has an operating system -- Android -- but the company said that while there was some overlap, they were separate entities.

Android is only used for mobile phones at the moment, but the software has showcased Google's keen interest in expanding beyond its search engine base.

"Google Chrome OS is being created for people who spend most of their time on the web, and is being designed to power computers ranging from small netbooks to full-size desktop systems," said the company.

All the web-based applications developed by users, Google said, "can be written using your favorite web technologies" and will not be limited to just its new operating system, but on "any standards-based browser on Windows, Mac and Linux thereby giving developers the largest user base of any platform."

US telecom carrier T-Mobile said last month the latest version of its touch-screen smartphone featuring Android software would be available in August.

As it reaches into the operating system market, the move on the handhelds is being seen as Google's answer in the highly competitive smartphone market to the newly released Apple iPhone 3GS, the Palm Pre and the latest BlackBerrys.
 

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Streamlining Your Social Web Presence in 6 Steps
By Deltina Hay (c) 2009

Following the advice of social media and Web 2.0 experts, you have established your own blog and joined a number of social sites, including Facebook, MySpace, LinkedIn, Twitter, YouTube, Flickr, LibraryThing, and Upcoming.org, among others. Now, the experts say you must add content to each of these accounts regularly to keep them dynamic. So, how's this supposed to make your life easier?

Relax. With some careful planning, you can streamline the process of keeping all of your Social Web accounts fresh and engaging without breaking your back or the bank. The trick is to make your social accounts work together. Most social sites use the concept of open source to make it easy for developers to write applications that enhance the features of the site. For our purposes, we will look at applications that can help us streamline our existing presence in the Social Web.

Your 6 Step Plan to a Streamlined Social Web Presence

Step 1: Optimize Your Blog Feed

The very first step in streamlining your presence in the Social Web is burning your blog's feed to Feedburner. This is a free service, and obtaining a FeedBurner account will help you to easily manage and track your feed subscriptions. Once you have burned your feed to FeedBurner, note the URL of your new feed, which will look something like this: http://feeds.feedburner.com/MyBlogName .

Step 2: Feed Your Blog Now

You want to make sure that you are getting the most mileage from your blog posts. To do so, feed your blog entries into all of your social accounts that offer blog feeding applications. Remember that each social site may provide its own different way of accomplishing this.

Facebook, for example, allows you to feed your blogs into the Notes section of your Facebook page. Click Edit in the Notes box of your Facebook page and find the option that allows you to import notes from an external blog.

Feeding blog entries into MySpace is a little different. Find and add the application RSS Reader. You can access many MySpace applications by clicking More/Apps Gallery from the main menu of your MySpace homepage.

It is possible to feed your blog posts into Twitter, but blog posts are typically too long for this purpose. If you read on, I will clue you in to a better solution for streamlining your micro-blog entries.

Step 3: Maximize the Use of Your Multimedia

Maximize the exposure of your images and video clips by adding galleries and badges to your blog or Website, and by feeding your images and videos into your social networking profiles and pages.

WordPress has many plugins available for integrating Flickr images. My favorite right now is Flickr Tag, a plugin that allows you to easily place your Flickr images right into your blog posts, and create galleries.

A Flickr badge is a snippet of Flash or HTML code that you can place on the sidebar of your Website or blog that will pull in and highlight random or specific photos from your Flickr account. Find out more by going to: http://www.flickr.com/badge.gne.

Similarly, you can embed video galleries into your blog or Website by using your YouTube channels. After you've added videos to your YouTube channel, you can generate code for a video gallery and place this code on your Website or blog.

To feed images from Flickr into your Facebook page and MySpace profile, find the appropriate application and add it. For Facebook, I use an application called My Flickr; for MySpace, use Happy Flickr.

You can place videos on your Facebook page by implementing an application called YouTube Box, and using the application YouTube Favorites, you can display video clips on your MySpace profile.

Step 4: Integrate Other Social Tools

The way in which you proceed in step 4 depends entirely upon which social tools and Websites make up your Social Web presence. In the example I have created, we have accounts with Upcoming.org (a social event calendar) and GoodReads (a niche book sharing and author site) that have not yet been integrated. By searching the applications in Facebook and MySpace, you'll find that Facebook offers an application that allows you to integrate your Upcoming.org events, and both Facebook and MySpace include applications that allow you to display your GoodReads books and book reviews.

Step 5: Take Advantage of Streamlining Tools

Using the social tool, Ping.fm, you can add short posts to your mini feeds on Facebook, MySpace, and your micro-blogging sites like Twitter and Jaiku. Ping.fm is a useful tool that lets you post one brief entry, or often a status update, and feed it into a number of social sites.

Step 6: Research and Repeat

The very nature of the Social Web is connecting people through social platforms and applications; therefore, when deciding whether or not to invest time and resources into a new social tool, it's best to research the ways that tool will accommodate your existing Social Web presence. Can you feed in your blog posts? Does it allow you to import images from a photo sharing site or video clips from from your video sharing community? Have sites like Ping.fm integrated the new tool yet, or do your existing social sites offer applications to integrate the new tool?

When you do decide to integrate a new social tool or Website, do so as best you can by repeating the applicable steps presented above.

About The Author
Deltina Hay is the principal of Social Media Power, and founder of the new social media Website service, Plumb Social. Ms. Hay's graduate education in computer science, applied mathematics, and psychology led her naturally to social media consulting. Her new book, A Survival Guide to Social Media and Web 2.0 Optimization, will be released in March 2009.

How to Create a Bad Website and Frustrate Your Visitors
By Jason OConnor (c) 2009

About The Author
Jason OConnor owns and operates Oak Web Works, LLC, www.jasonoconnor.com and writes a periodic, free web design and marketing newsletter www.thenetgazette.net .

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A Beginner's Guide to Google Website Optimizer (Part 1)
By Kalena Jordan (c) 2008

We all know that the most effective Pay Per Click advertising campaigns use landing pages that are matched perfectly to your target search keywords and designed to follow through with the idea or theme that your PPC ad has hinted at.

But how do you determine the effectiveness of those landing pages? How do you know what design or page features will trigger a better response in your audience and lead to more conversions? The answer is that you don't, unless you test.

Benefits of Landing Page Testing

Whether they are a part of a PPC campaign or not, there are countless benefits to testing your web site pages, including:

• Improve the effectiveness of landing pages
• Increase conversions / sales
• Attract more leads / sign-ups
• Increase time spent on your site by visitors
• Reduce the Cost Per Acquisition of new customers
• Eliminate guesswork. Improve your site design via information from your site's end users
• Avoid staff disputes – let your customers decide what design elements should be changed

Google Website Optimizer

The Website Optimizer is a tool that allows marketers and webmasters to test variations of pages on site visitors automatically, to see which pages or variations of pages perform the best (i.e. lead to the most conversions).

In April 2007, Google took their Website Optimizer tool out of BETA and made it available to the general public. I had been wanting to use Google Website Optimizer to test our landing pages on Search Engine College for some time and I finally found the time to trial it in October this year. After what we learned from our experiments, I wish we'd implemented it months ago!

Website Optimizer helps you study the effects of different content on your users and identify what users respond to best so you can alter your web site accordingly. You can test any kind of site elements from individual copy blocks and images to complete page layouts. Perhaps the best thing about Website Optimizer is that you can test ANY page on your site, including landing pages you have designed for other PPC programs like Yahoo or pages designed for non-PPC purposes.

Google Website Optimizer allows you to perform 2 different types of tests:

1) A/B Split Testing
2) Multivariate Testing

You can view a 5 min overview of Website Optimizer here.

A/B Split Testing:

Through the use of code added to the "A" (original) page, Google is able to serve the A/B variations (there can be many more variations than just the "B" page) to site visitors and then provide results of which page was most "successful", commonly through reporting which of the A/B pages lead traffic to a "results" page.

A/B Testing compares the performance of entirely different versions of a page. Google suggests using it if:

> your page traffic is fairly low (i.e. less than 1,000 page views per week)

> you want to move sections around or change the overall look of the page

In Figure 1, you can see an A/B Testing experiment being set up in Website Optimizer.

Setting Up A/B Experiments in Website Optimizer

To set up an A/B testing experiment in Google Website Optimizer, you first need to prepare three things:

1) Your "original" web page
2) Your variation/s of this original
3) Your conversion page (e.g. the "thank you for subscribing/purchasing" page)

In the example you see in Figure 1, we set up an experiment on SearchEngineCollege.com consisting of our original page (/add-me.shtml) and a single variation (/add-me.shtml), with our conversion page being /seo-starter-course-sample-download.shtml.

Next, you need to add some javascript to each of these pages to enable Google to track your experiment. Then it's simply a matter of uploading all your test pages and having Google validate your URLs to confirm you've set up your experiment correctly.

Multivariate Testing:

Testing can be made not only with A/B pages, but with different possible versions of a single page.

This allows you to trial different types of layouts and page text to see which combinations lead to the highest conversions on your site.

Multivariate Testing compares the performance of content variations in multiple locations on a page. Google suggests using it if:

> your page traffic is high (i.e. more than 1,000 page views per week)

> you want to try multiple content changes in different parts of the page simultaneously

Setting Up Multivariate Experiments in Website Optimizer

To set up a Multivariate testing experiment in Google Website Optimizer, you need to do the following:

1) Choose the web page you wish to test.

2) Decide with your marketing/technical teams which page sections you wish to test e.g. headline, image, call-to-action, copy etc.

3) Add the JavaScript code to your page's source code. This includes the Control Script, the Tracking Script and the Page Section Script.

4) Identify your conversion page and add the Conversion Script to that page's source code.

5) Upload your revised test and conversion pages.

6) Validate your pages. If you've set up your experiment correctly, you will see a confirmation message.

7) Create the code variations for each page section you are testing (see Figure 3).

8) Review and launch your experiment.

About The Author
Article by Kalena Jordan, one of the first search engine optimization experts in Australia, who is well known and respected in the industry, particularly in the U.S. As well as running a daily Search Engine Advice Column, Kalena manages Search Engine College - an online training institution offering instructor-led short courses and downloadable self-study courses in Search Engine Optimization and other Search Engine Marketing subjects.

Link Bait: Attracting Links To Your Website
By Trey Pennewell (c) 2008

You know it is funny in a way. Webmasters have learned that the most important thing that they can do to improve the traffic to their website and to attract attention from the search engines is to build links to their website.

But when it comes time to actually start building links to one's website, people typically pick the hardest way to accomplish the task and then they get to work.

Working Hard

People have been told about various ways to build links to one's website, and they go through the process of picking out the method that they would prefer to use. It is kind of ironic that most people pick the method that they believe will be the easiest and least expensive to achieve, and when all is said and done, they will have picked out the hardest, least effective method of building links.

For example, most newcomers to online business choose:

• Reciprocal links;
• Directory submissions.

With Reciprocal Links, people buy a software package that helps them to search out websites that are supposedly "related" to theirs and then they send an email to the person who owns that website, proclaiming the benefits of trading links and asking for the link.

With directory submissions, webmasters can get software that is supposed to help with the process, but it takes hours just to submit one's website to a few dozen directories. Fortunately, there are service providers who also provide submissions to web directories. Regardless of how you get links submitted to web directories, you generally have to pray that those web directories are approving submissions, since most owners have abandoned their directories.

Beyond the time required setting up links in this fashion, and the frustration of getting very few links for the amount of time spent, the worst part of the equation is that the search engines tend to ignore links gained through these methods, and few humans find and follow those links.

Internet newcomers using these methods frequently spend a lot of time trying to promote their websites, and in the end, they have accomplished nothing more than wasting a lot of their time and energy.

Working Smart

What if I could show you a better way? Would you be intrigued enough by my methods to try them for yourself?

My point in sharing this with you is not to annoy you, but to help you get better results in much less time.

When we launch new websites, we ignore reciprocal links and web directories altogether. We consider both to be a complete waste of time, effort and money.

Let me put this into perspective for you by giving you a real life example.

On November 18th, 2008, we bought and built a new niche domain: http://www.shoppingtraveldeals.com/blog/

Today is December 27th, so this site has only been active for just under six weeks.

We purchased the domain on the 18th, had it set up with content on the 19th, and then on the 20th, we started promoting this website. We released our first and second reprint articles, promoting this site on the 20th of November. We released our third article on the 24th and the fourth on the 25th. Then we released our fifth article promoting the website on December 15th.

We also set up bookmarks for the main page of the website in Stumbleupon, Digg and Propeller.

In the 39 days since we bought this domain, our website has seen 520 unique visitors. The site had 86 visitors in November and 434 so far in December.

Now here is where it gets interesting.

We got traffic from 66 unique web pages, and we drew click-through traffic from Google and Windows Live, with 86% of our search traffic coming from Google.

On our search engine traffic, we have traffic on 171 unique keyword phrases. In order to better understand this search engine traffic, we ran the top 25 search terms through Google to see where our website ranked in the search results, and this is what we came up with:

• Two #1 listings;
• Ten listings that were ranked from #2 to #4;
• Ten listings that were ranked from #5 to #10;
• Two listings on page two of Google's search results (#11 to #20);
• One listing on page three of Google's results (#21 to #30).

We built this website with the express intent of earning affiliate commissions in the travel industry. The prognosis is good, as we have already started earning money from this website, and in terms of our current earnings, we expect to be in the black against our initial investment into this website, within about three months.

More About Reprint Articles

The concept of the reprint article is to write an article and give it to other webmasters to use in their websites and newsletters, in exchange for a link back to your website.

Those articles that seek to teach something of value typically get published more frequently than those articles geared to sell a product or service. It is our fervent belief that the Author's resource box - the paragraph that follows the article - is the only place where a writer should try to sell his or her wares. The goal of the resource box is to get a reader to your website, and your website is where the real selling should take place.

Reprint articles provide good value to the people who use them wisely. But the online marketer must first be willing to invest the required time or money to have appropriate articles written and/or distributed.

While it is true that I work for an article distribution company, it is important to note that our guiding principle is that each article distribution company will reach a different and unique audience. As such, we always use our own service to distribute articles and occasionally we use our competitors' article distribution companies as well.

We distribute ALL of our own articles through our own company, because we know that our service does provide real value. But for some articles, we do go to some of our competitors to expand our reach and to reach new audiences.

We actually learned to do this from some of our more successful customers, who suggest that there are certain publishers that only we can reach, while our competitors also have certain publishers that only they are able to reach. As a result, many of our customers use two or three article distribution companies, and we do too.

Working Smarter

While reprint articles is a tool that we consistently utilize to build links and to grow traffic to our websites, there remains a more long-term, yet more valuable approach to building links for our websites.

Link Bait is an idea where you create a resource that people find so useful that they feel compelled to link to it from their own websites.

Look at it this way. With reprint articles, we have to write the article, and then distribute it through the sources we choose to use to get it into circulation. All told, we will invest several hours into writing, and then we will invest another hour to distribute the article.

All told, we will have spent four to five hours to write and distribute this article. In turn, we will receive dozens or hundreds of links from related web pages (the links are from "related web pages", because we designed the article content to look like what we are trying to promote). Writing and distributing articles typically creates a great return of value for our businesses.

But consider this. Last week, we created a resource page on one of our websites. This page is an enumeration of the +1200 article directories we know to exist on the Internet. We were not the first website to provide such a list, but we may be the first to give the Internet community an easy method to add new sites and to flag bad sites, automatically from the page where the sites are displayed.

If you are able to create a page such as this that people find extremely useful, then people are more inclined to link to your page, without you even asking them to do so. The beauty about building pages like this on the Internet is that all you have to do is to let people know it is there, and then the links will roll in steadily.

One Link Bait page we built on May 1st, 2004 has been used by the public more than 38,000 times according to its built-in counter. And according to a Yahoo search, it has more than 10,000 inbound links from third-party websites.

We built this page in a day, wrote one article to let people know it was there, and then we left the page alone for more than four-and-a-half years.

Do you see how it is much easier to build one link bait, notify the world, and then to let people link to your web page for you? The time invested in our Text To Hyperlink Converter was less than 12 hours, yet it has attracted +10,000 links with almost no promotion on our part. And this article will generate +100 links in exchange for five hours of our time.

In Conclusion

We are working smart when we write and distribute articles to promote a website. The Shopping Travel Deals site attests to the value of reprint articles to build links and traffic to a new website quickly.

But we are working smarter, when we invest the additional time to build a link bait web page that people will appreciate and link to for us, without any additional effort on our part.

About The Author
Trey Pennewell is part of thephantomwriters.com support staff. In the quest to bring more effective Internet promotion tools to their customers, The Phantom Writers is proud to announce this week that in conjunction with professional video editors and voice-over personalities, they now provide professional Video Creation Services. It has been made possible for online marketers to easily convert their promotional articles to Video Articles. Explore the unlimited possibilities of Video Marketing at: thephantomwriters.com/video-article-marketing.html

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10 Most Useful Free Google Marketing Tools
By Titus Hoskins (c) 2008

Google is celebrating its 10th anniversary this year. Happy Birthday Google!

One way Google is celebrating this event is through funding 10 million dollars for the idea that can help the most people. An idea that could have the most impact on our world.

It's an ingenious way to celebrate Google and what it stands for... a birthday gift to everyone.

You can find out more about Google Impact Project here: 10 to the 100

Google Has Already Impacted Many People

Like a lot of webmasters and marketers out there, I am very grateful to Google. Mainly because Google has been very good to me and has made my online livelihood possible with organic rankings, Adsense revenue, Adwords...

Maybe I could have done it without Google, but it would have been a much more difficult job. And it's very hard to imagine a world without Google.

It's also hard to believe Google has only been around for 10 years... it has made all the difference to my onl�ne marketing. I have used Google and Google Tools every day for the last six or seven years.

And it seems Google is only getting stronger and better. The new Google Chrome browser will only add to the long l�st of Google's helpful offerings to the public.

With this thought in mind, here is my (biased) l�st of the most 10 useful marketing tools Google has produced.

10 Most Valuable Free Google Marketing Tools

Google has become the dominant search engine on the Internet. It would be hard to imagine a web without Google. For that matter, it would now be hard to imagine a world without Google. As frightening as that may seem to many people, it is none the less true.

For better or worse, Google has permeated into almost every aspect of our everyday life. Being Googled is now a common expression and an act carried out by millions of users around the world each day. New Google products and services are coming on stream at a staggering pace, further increasing Google's impact on our lives.

Despite this dominating presence, many people still don't realize Google offers some excellent free marketing tools for marketers and webmasters. Marketing tools which can prove extremely valuable to any webmaster or marketer trying to promote their sites or products online. Useful tools that will make your promotions easier and much more profitable.

Don't be fooled by the 'free' label, these marketing tools might be free but they are also valuable. One even wonders why Google would be giving away these tools and services for free? It probably makes good business sense in the long run. By providing these free tools Google is fostering a lot of company good-will and building up the Google brand name in the process. Good PR is good business.

Every marketer and webmaster should be taking advantage of Google's good-will and snapping up these professionally run services and marketing tools. Here's a quick run-down of the 10 most valuable free Google Internet marketing tools:

1. Google Analytics

Perhaps the premier marketing tool offered by Google. It will prove helpful to both the marketer and the webmaster. Google Analytics gives you a daily snapshot of your web site. Google Analytics analyzes your traffic, where it comes from and what it does once it enters your site. You can monitor up to three sites for free.

Google Analytics is extremely valuable in analyzing your marketing funnel. It tracks all the steps leading up to your sales or checkout page. Vital information for raising your conversion rate and ROI.

You may be placed on a waiting l�st for this highly in demand service from Google.

2. Google Sitemaps

Webmasters can use Google Sitemaps to almost instantly place newly created pages on their site into the Google Search Index. This is a XML file that is uploaded to Google as new pages are added on your site. Needless to say this can be a valuable service for any webmaster or marketer who wants to get their information on the web quickly.

3. Google Alerts

Be notified when someone or another site lists your site or mentions your name. Great way to keep track of all your online activities. Great way to monitor all your online business interests and products.

4. Google Froogle

Froogle is Google's price directory! It simply lists all the cheapest prices for different products on the web. For marketers and webmasters who are promoting products, it should be studied and analyzed. Optimizing your site's content for Froogle may prove to be very beneficial.

Follow Froogle or Google directions exactly on how to l�st or display products on your site. Froogle will spider your site and display your prices and products to thousands of targeted customers. That, as they say, is priceless.

5. Google Checkout

Not exactly free but for those marketers who use AdWords - for every $1 spent on AdWords you can process $10 for free. You can also place the shopping cart logo on your AdWords ad and take advantage of the prestige and trust the Google brand name has built up.

Over time marketers may find this tool to be very effective and valuable.

6. Google eBlogger

Blogging has become vitally important to the health and functioning of your web site. No site should be without at least one blog and RSS feed. Creating a blog (online journal) on the topic of your web site or product will bring in extra traffic and targeted customers. eBlogger is a simple free blogging service that even lets you publish or post your blog files to your web site server. Keep in mind, each blog has that all important Google Blog Search bar.

7. Google Toolbar - Enterprise Version

Try the new enterprise version of the Google Toolbar for your company or business. Integrates countless features with all your employees or corporate network. These could include a common customer database, company calendar, financial news...

Keep in mind, Google also ranks every page it indexes on a scale of 0-10. While it is important to know the Page Rank of your pages, it is even more important to know the PR of your competitor's pages. You can use the toolbar to get the PR of each page you're visiting. Extremely helpful information for webmasters and marketers to know when forming online linking or business arrangements.

8. Google Groups

Every marketer knows the important of having a large contact l�st of people with a similar interest. Social networking will play an ever increasing role in your success on the web. Just look at the growing popularity of sites like MySpace and LiveJournal.

Google groups is another form of social and business networking that every marketer should be aware of and pursuing.

9. Google Adsense

One simple way to monetize your web content is to use Google Adsense. Just place the Adsense code on your site and receive a check from Google each month. For webmasters who are not really into onl�ne marketing (do such creatures exist?) Adsense can be a painless way to earn extra �ncome from your site.

For professional marketers, using the Adsense system can supply a tremendous amount of marketing information on the keywords in their particular niche. It keeps the marketer informed on what keywords are being bid on and how much advertisers are willing to pay.

Adsense also has an excellent real-time tracking system you can use to keep track of all your important web pages.

10. Google Docs

A recent addition to Google's stable of free products. Google Docs (Writely.com) is a full featured online writing editor with spellcheck and great collaborating features. It also lets you publish your content directly to your blogs. One feature that may be of interest to marketers, is that it lets you save files in the popular download format of PDF.

Let's face it, until video takes over the web in four or five years time - the written word is still king on the net. It is the medium that markets, promotes and sells your content or products. Writely will help you write better.

Honorable Mention - Google Trends

This Google program will let you search popular trends, important for marketers searching for the latest hot product to promote. You can also break down these trends by different regions.

Final Note

Please take note that signing up for a Google account will usually help you in obtaining most of these free services or programs. Some of these programs may have to be applied for individually. But be assured, all these free Google marketing tools are well worth your time and effort. They will make your marketing easier and they will help any webmaster or marketer run their online business more efficiently.

About The Author
The author is a full-time online marketer who has numerous websites. For the latest web marketing tools try: BizwareMagic.com . If you liked the SEO tips above, why not try this Free 7 Day Traffic Course

3 Simple Tips to Make Your Website User-Friendly
By Lindsay Glass (c) 2008

The one assumption you need to make to follow along with me in this article is "People Buy People." It can be a hard concept for many people to understand and agree with. However, millions of spent dollars have proven this premise to me, so I consider it more of a law than a theory.

If you understand the rule that people buy people, then your website MUST have a pleasant atmosphere that allows the visitor to connect with you, your company and your products.

By now, you've heard me talk about our Celebrity Branding philosophies, and the fact that you need your picture on your website goes without saying. But, there are some smaller, often overlooked, areas that shouldn't be forgotten.

Here are three simple tip to make your website user-friendly:

1. Navigation

The navigation on your site is probably its most important element. If visitors find your site confusing or cannot successfully navigate through it, they will leave. Make your navigation bar as simple as possible. One of the worst mistakes is using an expanding navigation bar that makes the visitor scroll over it in order for the menu to reveal their options. Most often, this type of navigation bar has too many choices; your visitor doesn't know where to go, so they get flustered and leave.

Navigation on your site is an art, and you should direct your visitors through a logical path to where YOU want them to go (not to where they think they want to go). One way to do this is through call to action buttons or CTAs. We use these buttons on all of our sites; a visitor will go to a main page, and then we can direct them to the parts of that site that we want them to be aware of. We use this method instead of an expanding menu, because we find that it is more logical for visitors. With this method, you can direct visitors to where you want them to go, allowing you to control the buying process.

Quick Tip: most "expanding menus" are created in Macromedia Flash. Search engines cannot read Flash, and therefore they will not pick up these links on your website. If the search engines do not pick up the links on the navigation bar and these links are nowhere else on your site, they cannot accurately crawl or index your site. This is search engine suicide, because without even knowing it, you are stopping search engines from understanding what your site has to offer and from driving traffic to you.

A good rule of thumb is that a visitor should be able to get to every page on your site with two clicks from your home page. Now, this is not realistic for very complex sites. If your website is complex, you can have a sitemap to help visitors navigate. Some sort of search function may also be a good idea for your site.

2. Page Load Speed

It's hard to believe that some people are still stuck using dial up. Even if you have entered the world of high-speed Internet, no matter what you do, some websites will load slowly. (If you're frustrated using high-speed Internet, imagine the frustration of those on good 'ol dial up!)

Page load speed is VERY important. I know that when I am surfing the Internet and I stumble upon a site that loads slowly, I get annoyed, frustrated, and don't browse the site for very long. If your website is loading slowly, you are probably losing out on valuable customers, no matter what business you are in.

In today's web world, we are seeing more and more images, audio files and videos. These things are useful, but you have to be careful that they do not affect the inner workings of your site (in this case, the time it takes for a web page to load). You want to be careful about the size of the images on your website. Both large-sized images and using too many images can cause your website to take too long to load, resulting in visitors leaving. Another tip is to convert videos into a jpeg (image) that only loads and plays the video when a visitor clicks on it. Yes, you may be adding more images to your website, but these are usually small image files; in the hierarchy of the web, a video will slow down your website much more than a small image.

Another factor that can influence the load time of your website is the amount of excess code you have on your site (that is a topic for another day - but ask your webmaster, and they will know what I am talking about).

3. Information

The number one thing that visitors look for is information. They are coming to your site to be educated about your products and/or services and, most of all, how THEY can benefit. With this in mind, it is critical for the information on your website to be accurate, complete and up-to-date. Visitors will leave your site in a split second if the information you are providing is old news.

What's that best way to provide up-to-date information on your website? The best way we suggest is through blogs and articles. By having a section on your website for blogs and articles, you can provide new, relevant and educational information to your visitors. Adding them is not only simple, but it is fast too!

So there are my three simple tips for the month on how to make your website user-friendly. Although this covered just the beginning of what your website should contain, don't worry, I won't leave you stranded-- I'll reveal even more tips in next month's article!

About The Author
Known as the "Online Celebrity Producer," Lindsay Glass helps her clients tell their stories in the online world. Lindsay began freelance writing in 2000 and soon after launched her own PR firm that thrived by offering an in-your-face "Guaranteed PR" that was one of the first of its type in the nation. She is now a founding partner of DNG Media Group, LLC. For more information, please visit http://www.dngmediagroup.com .

hi,i m a web n graphic designer in need of freelance work? Can anyone
help me plz?

SEO, or search engine optimization,
is the most important element in building a successful website. Most people
online have heard the term SEO and have some idea of what is involved yet it
remains a mysterious process to many. One of the reasons SEO is so mysterious is
that it can be a complicated endeavor and search engines are constantly changing
the way they rank sites and the way the recognize the many tools of SEO.

At the forefront of the SEO check and
balance system is the leading search engine Google. They have pretty much
set the standard for technology in search engine algorithms that can track the
relevancy of a website to its content and SEO efforts. Their ranking system
remains one of the most popular methods of determining a web site's quality
because of their diligent efforts of weeding out the bad apples that have little
to offer a consumer other than skilled manipulation and the ability to 'play the
system' to their advantage.

Of course taking advantage of the system
makes perfect sense from a business standpoint but from the search engine
outlook of wanting to provide the best quality sites on their results for the
viewer it can become difficult to differentiate the site that is good quality
wise from the site that is good because it has a very manipulative operator at
the helm.

Because the rules for SEO evolve
and change rapidly the mystique of search engine optimization continues to
confuse website owners. Many people build their websites thinking the only SEO
tool they need is key word density. While key words are an important aspect in
SEO they are not the only means to an end, they are simply a part of the puzzle.
There is another tried and true method of SEO that is as relevant today as it
was at the start of the concept of web 2.0 marketing and that is back linking.
While back linking remains one of the most successful ways to get your site to
rank high on the search engines it also has undergone some changes making the
types of links important so that search engines do not penalize a site for bad
incoming links.

The term "back link" refers to an
outside link on another site that points to yours. In the past any link from
another site would have a positive impact on your site by the search engines.
Because there were so many gimmicks developed in the last few years to garner
massive back links to websites such as link farms, and irrelevant reciprocal
linking Google began to develop a way to weed out links that were purchased, or
had little meaning or relevancy.

Even though back linking is used to
manipulate search engine popularity there are many very legitimate reasons for
using the system of back linking. Finding web sites that have a common interest
to your own who are willing to place your link on their site can get you extra
exposure. When their visitors come to their site they will see your link and
likely visit your site as well.

The fact that onsite links like that have
such a perceived relevance to the visitor makes them a valuable marketing tool,
but that perception of quality is also why Google works so hard to be sure they
are real quality links. You will get higher ranking on a search engine for a
number of truly appropriate back linking partnerships however if the sites
linking to you do not share any common information or products Google will
penalize you for the link. There are new programs in the works with Google where
your site could even be devalued if the site that links to you is determined to
be bad quality so it is important who you choose to link to, and also who links
to you.

In the past many web site owners
would open up multiple websites with the sole purpose of promoting one principle
site. They would use the extra websites as a means of placing back links to the
main site. Google now watches for sites that are created with the same IP
address. Creating a large number of websites on the same IP address and putting
back links on them to quickly develop a number of links is known as link
bombing. That is not to say that you cannot ever link to your own website from a
site you own. If there is a reason to show your visitors some additional
information a few well placed back links are fine. It is when there are many
links from each site all pointing to a single 'main' site that the search
engines look at them suspiciously.

The system Google is working hard to
put in place to discount a link from a bad site is why it is very important
to know who is linking to you and if their site stacks up to your standards. It
is no longer true that all inbound links to your site are good links. There are
very good tools available online for free that can show you who is linking to
you. If you find a site that is linking to you that you feel is questionable in
terms of how they relate to your website either in information or product you
should contact the webmaster of the site and demand that they remove the link to
your website to avoid being penalized by the search engines.

Probably the best way to obtain a back
link to your site is through anchor text. That is when you have another
website with content that is relevant to your own (relevancy is ALWAYS
important) including your site in the actual content of their site with a
hyperlink inside the text. These back links are valued much higher than a simple
sidebar link as long as they appear in the text in a way that has a fluid and
meaningful association with the content of the article. There are several ways
to get such back links.

Providing articles to content sites with
your link built into the article is one method. If you write very compelling
information on your website is another as someone else with a similar site may
wish to point it out on their own. You may not even realize they are doing it
unless they tell you about it. This is one of the main reasons it is important
to keep an eye on who is back linking to you. While the majority of those types
of links are wonderful and you should thank the site owner for their inclusion,
if you feel the site that is linking to you does not meet your standards, have
similar information, or the content is not relevant to your site you should
definitely ask them to remove your link.

Back linking is an extremely important
aspect of SEO development and it is something you need to understand well in
order to implement and control it properly. There are many secrets and mysteries
in the SEO world that diligent study can clear up. Keeping your website in good
standing with the search engines and popular with your visitors is the best way
to ensure a vital and profitable future for your business online.

About the Author:
My name is Rick Youngblood, and I am the web designer and owner and operator of Spyglass Studios, Website Design. Living and working in Redding, California, I have been designing websites for seven years.

How to Write Articles
for Improved Search Engine Rank
By Peter Nisbet (c) 2008

If you are looking for improved search engine rank for any page on your website, you have to learn how to write articles in order to make use of one of the major and most useful resources online: article directories.

Just as website directories can be used to promote your website online, article directories can be used to publish your articles. These articles can in turn be used to promote a specific page on your website, and in this respect are more useful than a website directory listing that promotes only your home page.

You have few opportunities to direct search engine spiders directly to a page of your choice, and when one arises it should be made good use of. In fact, other than article directories and links on your website, you are unlikely to find such an opportunity, and it should be seized whenever it arises. However, very few people actually know how to make best use of such an opportunity and to use their articles intelligently to drive masses of traffic to their site.

You can use your Author's Resource to achieve that, but in order to get the Resource read, you have to get the article read. For that to happen, you have to write a good article and then make people read it. To do that your title must be good enough to persuade people to read it. To achieve that you must be able to write a good title. So how do you achieve all of these things? That is the purpose of this article: to teach you how to craft a title that will get you article read, and then to craft a resource that will compel the reader to visit your website - or the web page that you want them to see.

So, first the title: Before you can craft your title you will need a good topic or subject to write about. There are several ways to decide what that should be, but that is another article. Let's assume that you have decided to write about how to cure a slice in golf. The obvious title would be: "How to Cure Your Golf Slice".

Would that really be a good idea? How many web pages are there online with that title? A few thousand? A few hundred thousand? In fact if you use the term as a Google search you will find it is 387,000. You have 387,000 other websites competing for these keywords. Now, let's change it to "How to Cure a Golf Slice". You get 71,500 competing sites. Just one small word change: 'your' to 'a' reduces the competition by almost 82%.

What that means is that with fewer competing sites you have a lot better chance of having your website listed close to the top of the listings for the keyword. However, you also have to take the demand into consideration: if nobody is using these keywords in their search you won't benefit by using them. Using Word tracker I get three times as many people, searching for 'cure A golf slice' than 'cure YOUR golf slice'. So based upon keyword research the title will be: How to Cure A Golf Slice

This has three times the demand and over a fifth of the supply of the alternative with 'YOUR' in the keyword. That's the difference that one simple word can make to the success or failure of a keyword or key phrase.

In practice it will make little difference, unless the prospect uses the exact phrase, in which case 'how to cure a golf slice' is the more likely of the two terms for somebody to use. Were the term 'cure my golf slice' used, both would have the same number of results.

You then write the article, making it as interesting and as useful to the reader as possible, and try to persuade them that they have to find out more by visiting your website. However, the purpose of this article is not to show you how to write articles, but how to use them. You do that using your Resource Box. This is a section that some directories provide in which you have to persuade the reader to visit your site. The directory won't describe it as such, but that is basically what it is. In fact not all directories provide a separate data box for this, so you have to add it to the end of your article, but either way you design it the same way.

Keep in mind that the resource box should not be used as a bio. Even though the directory might ask you to provide info about yourself, you should use it to promote your website. Here are some ideas for your resource box.

1. Provide more information and a free gift "For more information on this topic and a free gift check out Pete's website at xxxxxx" .

2. The Second Part Offer "You will find Part 2 of this article at xxxxxx . com, in which you will learn how to put this information to practical use."

3. The Final Offer "If this article interests you, you will find a limited period free offer on xxxxx . com, that will help you to cure your golf slice."

These are various uses to which you can put the resource box, and they are all effective in getting the important clicks. However the format that works best for me is something along the lines of: "For more information check out xxxxxx where I will show you how to make every article rock with cash generating pizzazz that makes you more in a month than your website does in a whole year."

That's how to use your articles and your resource to make money. Some people don't want the resource to look like an advert. Why not? Advertising is your life's blood and your resource is the only place in your article where you really can advertise.

About The Author
If you want to learn more visit Pete's site Improved-Search-Engine-Rank.com and find out how to make money from a rapid and high listing on Google and the other major search engines. You can't beat free and powerful search engine advertising.

What's Wrong With E-Commerce Websites?
By Jerry Bader (c) 2008

About The Author
Jerry Bader is Senior Partner at MRPwebmedia, a website design firm that specializes in Web-audio and Web-video. Visit MRPwebmedia.com, 136Words.com and SonicPersonality.com. Contact at info@... or telephone (905) 764-1246.

Putting The "Ad" Into Adwords
By Peter Astley-Sparke (c) 2008

When you're new to AdWords, it's tempting to devote far too much time and energy in trying to craft that "killer" ad. But the truth is that writing ads is a science, not an art. Here are a few of the rules.

1) Don't Fly Blind...

In over five years developing AdWords campaigns, we've haven't ever seen a profitable example that didn't track conversions.

AdWords Conversion Tracking is simple to install and a "must" for measuring ad performance. Remember, by itself the Cl�ck-Through- Rate (CTR) of an ad tells you nothing about the ROI it's delivering. We've seen many examples of ads with a lower CTR, but higher conversion rate.

Google Analytics obviously adds a great deal more data, but takes time to master. However, one feature worth using immediately is its ability to tell you which ad position yields the best results.

Finally, don't forget the AdWords Reports section. This has improved significantly over the past year, and the Search Query Performance report is a real asset in optimizing keywords and ad copy.

2) Cut out the Middle Man...

In this case, the "middle man" is Google. When developing and testing your ads, it's vital to put yourself in control as far as possible:

Delivery Method: By default, Google spreads the delivery of your ads evenly throughout the day, ensuring you don't exhaust your daily budget (and they get to spend as much of it as possible). However, it also serves to mask the true demand for your product or service. We have seen many cases where ads are more profitable at certain times of the day. If you have a limited budget, spend it when you'll get the best return. We recommend running campaigns using Accelerated delivery. Keep an eye on your daily budget and adjust accordingly.

Ad Serving: If you're running multiple ads, Google will automatically start favouring the one with the highest CTR once a certain volume of clicks have been rece�ved. We don't use the default Optimize option, and recommend you select Rotate for ad serving.

We have AdWords campaigns for some of our clients that have been running for over three years, but we always maintain at least two ad variations per ad group. Even if there's only a single word difference, one ad will ultimately prove superior and deliver an improved ROI.

The Rotate option also gives you more granularity when testing ad variations. Say you want to do a 1/3-2/3 split; you simply create two copies of ad "A" and one of ad "B". Using the same principal allows you to create 60/40 and 70/30 splits, which are very useful in some circumstances.

About The Author
Peter runs AdWords Magic, one of the UK's leading AdWords training and campaign management providers.

About the Author: John Mehrmann is author of The Trusted Advocate: Accelerate Success with Authenticity and Integrity. The book that is changing everything by reawakening personal values in business as a competitive edge.