Hey Rob, you aughta blog.

Another interesting read is Douglas Rushkoff's "Coercion"
http://www.amazon.com/gp/product/157322829X/qid=1142457712/sr=2-1/ref=pd_bbs_b_2\
_1/104-4854033-0932710?s=books&v=glance&n=283155

He talks about how FUD is used in marketing, but really effective marketing
goes beyond that, attempting to instill in the "customer" the notion that the
only relief from their fear is in the use of a particular product.

Perhaps there's not a lot of difference between the way the Patriot Act has
been sold to the American public, and the way mouthwash is sold.

Greg


--- Rob Nagler <nagler@...> wrote:

> I'm half way through the War of Art by Steve Pressfield, and I'm a bit
> shocked at his approach. I'm in the section where he explains
> Resistance as the thing that blocks creative people. He's a writer,
> and writes fiction, normally. The middle of the book will explain how
> to "Turn Pro". I already have an idea of what that means through his
> talk about psychology. Frankly, it's unenlightened ihimo.
>
> FUD is Fear, Uncertainty, and Doubt. It's a marketing technique.

[...]


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