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From: Sara Peyton <peyton@...>
Date: 26-Jun-2007 19:29
Subject: Essential ActionScript 3.0--New from O'Reilly
To: fredericknoronha@...




If you cannot read the information below, click here.



CONTACT: Sara Peyton
(707) 827-7118



Essential ActionScript 3.0--New from O'Reilly
Learning from Master Programmer Colin Moock


Sebastopol, CA—More than two years in the making, ActionScript
3.0--perhaps the most substantial upgrade to Flash's programming
language ever--is here. And O'Reilly's newest offering, Essential
ActionScript 3.0 (O'Reilly, $54.99 US), stands ready to guide
developers at every level through this radically overhauled update.

Guided by expert author Colin Moock--who turned "Essential
ActionScript 2.0" into the top resource choice for the Flash and
ActionScript developer community--this new book provides practical
explanations, insightful warnings, and thousands of code examples.
Indeed, throughout his new book, Colin--a talented programmer,
technologist, and teacher--turns ActionScript inside out, revealing
its nuances and capabilities.

Essential ActionScript 3.0 teaches hundreds of ActionScript's most
important concepts, but its loftiest goal is teaching total
non-programmers to program, even if they've never programmed before,"
explains Colin. "To me, it's incredibly exciting knowing that a reader
could pick up 'Essential ActionScript 3.0' without understanding a
single line of code, and then 150 pages later produce a functioning
ActionScript program."

Adds Colin, "ActionScript 3.0 is the foundation of the entire Flash
platform, and plays a critical role in every Flash application.
Essential ActionScript 3.0 gives readers the knowledge they need to be
a part of the Flash platform's bright future."

Within this book's pages, users will find:

Exhaustive coverage of the core ActionScript language, including
object-oriented programming, classes, objects, variables, methods,
functions, inheritance, datatypes, arrays, events, exceptions, scope,
namespaces, XML, and security.
A deep exploration of visual and interactive programming topics, such
as the display API, hierarchical event handling, mouse and keyboard
interactivity, animation, vector graphics, bitmap graphics, text, and
content-loading operations.
Applied advice on code-production issues, such as combining
ActionScript with assets created manually in the Flash authoring tool,
using the Flex framework in Flex Builder 2, and creating reusable code
libraries.

Essential ActionScript 3.0 offers a wealth of knowledge and experience
in one convenient place. For readers who have no prior programming
knowledge, this book gently guides them on their journey toward
ActionScript proficiency. If they're experienced with ActionScript,
this book helps them fill gaps in their knowledge and rethink
important concepts in formal terms.

For a review copy or more information please email
peyton@.... Please include your delivery address and contact
information.



Colin Moock has been researching, designing, and developing for the
Web since 1995.

Additional Resources:
For more information about the book, including table of contents,
index, author bios, and cover graphic, see:
http://www.oreilly/catalog/9780596526948


Essential ActionScript 3.0
Colin Moock
ISBN: 0-596-52694-6, 946 pages, $54.99 USD, $71.99 CAD, £38.99 GBP
order@...
1-800-998-9938
1-707-827-7000






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