Having problems with message search?
-----Original Message-----
From: tbhawaiiowan@...
To: hrcfs-l@...
Sent: Sat, 24 Mar 2007 12:50 PM
Subject: Gen Y (Gen Me?) expectations
From Mar-Apr Futurist:
Florida St. U. longintudinal study tracking hi school Srs edu and career plans between 1976 and 2000 found growing gap between aspirations and achievements. In yr 2000, nearly 50% were planning to get advanced degree, incl nearly 2/3rds wanting to be doc, atty, or college prof by age 30--compared to only 20% of 1976 Srs--while ACTUAL # of Srs that did so remained steady between '76 and '00.
A Gen Me psych prof at U of San Diego cites mostly familiar possible reasons for this:
- exposure to nearly constant aggressive marketing, as well as TV, movies, and self-esteem programs at school telling Gen Me how "special" they are
- more permissive parenting by Baby Boomers (which she thinks made Gen Me the "most wanted" gen of children in US history)
- reliable birth control and legalized abortion
USD Psych prof predicts "more young people in their 20s will be disappointed they cannot pursue their chosen profession and by criticisms of their job performance, as well as not being able to afford to buy a house. This will lead to lots of anxiety, depression, and complaining."
FSU study authors also see related set of dangers: misuse of human potential and econ resources. Psych prof suggests better career counselling in hi school and less emphasis on self-esteem.
-----Original Message-----
From: tbhawaiiowan@...
To: ecco_fonics@...; hrcfs-l@...
Sent: Fri, 23 Mar 2007 12:15 AM
Subject: Gen Y and Comsumerism...
Since Starbucks promotes itself as socially responsible and claims to treat its customers like family, it would be interesting to know--based on excerpt below--if students could be convinced that this is "manipulation" as well even if Starbucks is sincere.
"So, there’s hope. When I wear my Nike hat to class, some of the students get it, and inevitably, a student stops by my office at the end of the semester and announces she has stopped going to Starbucks. But this is no easy task, and media activists would be well advised to work hard to relate to Generation Y. The advertisers are certainly paying attention to them, and so should we."
_Naomi Rockler-Gladen is an assistant professor of media studies at Colorado State University and a freelance writer.
-----Original Message-----
From: ecco_fonics@...
To: hrcfs-l@...
Sent: Thu, 22 Mar 2007 6:22 PM
Subject: More on Gen Y and Comsumerism...
This is from the current issue of Adbusters.
Offline 
Send Email