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You are warmly invited to a complimentary reception in Houston hosted by Human Factors International (HFI). HFI's Executive Director Mona Patel will speak on:
"Designing for conversion: How to evaluate Persuasion, Emotion and Trust
with HFI's usability PETscan"
Complimentary reception -- drinks and hors d'oeuvres will be served
Date: Thursday, May 24th, 2007 from 4:00-7:00 pm
Location: Bistro Moderne, 2525 West Loop South, Houston, TX 77027
Please respond to this email to confirm your attendance.
The PETscan provides an opportunity to truly understand the consumer experience. It offers deep insights into people's motivations and decision-making processes. You can increase website conversion by designing for these underlying needs, whether your site is e-commerce, informational, or transactional.
Mona will explain how to:
- Incorporate principles of persuasion, emotion, and trust into your designs
to improve customer experience
- Gauge the emotional response to your Website and design accordingly to
drive conversion
- Document your emotional design findings with deliverables that address
business goals
Bring your own design anecdotes and success stories to share! This is an ideal opportunity to network with other professionals who have a similar desire to promote customer experience within their organizations.
Special Offer:
Those who attend the reception are eligible for a free, 1-hour PETscan consultation to determine how PETscan can help your current projects. Together we will explore how to apply PETscan and see whether increased conversion can be realized from your site. (Limit: one per company)
Hope to see you there!
Adam Altman
Account Executive -- South Region
adam.altman@...
512-413-2107
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