Marketers who rely on e-mail are getting zapped by aggressive new
spam filters. To circumvent them, some companies are going retro,
others super techno

By: Ellen Neuborne
Inc. Magazine, Augusr 2003

Complete Article:

http://www.inc.com/magazine/20030801/marketing.html

[Excerpt]

"As the war on spam heats up, innocent bystanders are being caught
in the crossfire -- namely the tens of thousands of entrepreneurs
who have embraced e-mail marketing as a cheap, effective way to
maintain strong customer relationships without shelling out big
bucks for a traditional media campaign.

"Now, after finally figuring out how to make e-mail work for them,
marketers have found that the rules have changed. Their legitimate
messages are being blocked by a new breed of super-aggressive spam
filters..."