>From: Jason Massey <jasonismo@...>
>To: cjames1220@..., rich.steven@..., idojc@...
>Subject: Amiki di Ido
>Date: Sat, 11 Feb 2006 17:10:25 -0800 (PST)
>
>I had sent out a few emails to people regarding Ido. I didn't think anyone
>was going to respond. "Boy, this language really is dead," I thought to
>myself. And then, three of you were kind enough to respond on the same day.
>
> One thing we might initially consider from a marketing perspective is,
>of course, branding. "Ido" is a dead brand. The only people with whom that
>brand seems to register are Esperantists and Idists. Frankly, we may want
>to consider rebranding it with a more catchy and exciting name. First,
>"Ido" is so unknown that it truly won't matter. Secondly, people who
>perhaps encounter it may think it sounds, well, stupid. I know I did. The
>only reason that I continued persuing it was because I love languages.
>
> Secondly, one "target market" that could GREATLY and IMMEDIATELY benefit
>from Ido is international chess players. If we could get "customers" such
>as Chess Federations to endorse it, that would be a mutual win-win.
>International tournaments take place all the time, both over-the-board, and
>via the internet, where the contestants literally cannot communicate with
>each other. There are chess players from all across the globe and to "land
>their business" would be a great step towards promoting this wonderful
>idiom.
>
> In short, I believe we _need_ to REBRAND. Then we need to SELL this
>solution to a customer who truly needs it, otherwise it will remain the
>mere interest of linguistical hobbyists.
>
> With Warmest Regards,
>
>Jason Massey