The International Macintosh Users Group presents:

Localization Maturity Model

Group: International Macintosh Users Group (IMUG)
(A Forum for Multilingual / Multiscript Computing)
Date: January 18, 2007, 7-9 p.m.
Speaker: Don DePalma (Common Sense Advisory, Inc.)
Topic: Localization Maturity Model
Location: Apple Computer, Apple Campus, 1 Infinite Loop, Cupertino
Take Saratoga/Sunnyvale exit off 280, turn South into
Cupertino, turn left onto Mariani Avenue, left into
Infinite Loop. Meeting is held in the Singapore Room.
Please arrive by 7:10, as the door is not monitored
after this time.
Admission: $4; free for IMUG members
Contact: Roger Sherman, (650) 859-5981
roger [dot] sherman [at] sri [dot] com
Website: http://www.imug.org

Localization is a black art to some companies, a well-defined process
to others, and a continuing journey for most. Because many
organizations will pass the same milestones on their way to
localizing their wares or their communication channels, Common Sense
Advisory decided that it is time to document those landmarks. Don
DePalma will review the firm's recently issued report on this topic.

He will discuss localization using capability maturity model (CMM)
frameworks pioneered by Carnegie Mellon University�fs Software
Engineering Institute (SEI). The firm's description of localization
maturity model (LMM) behaviors is based on their four years of
research at Common Sense Advisory and on many years of prior
research, observation, and market participation at previous firms as
consultants, advisors, and providers.

The goal of their LMM research is to identify the metrics and key
process areas (KPA) for graduating from one phase to the next.
Specific recommendations are offered on how to discover, analyze, and
improve the process, organizations, and technology used to transform
software, websites, and other content for global or domestic ethnic
markets.

This talk will highlight the main points in the report including: 1)
an overview of the organizational, process, and technology lifecycles
of localization; 2) a discussion of the behaviors, processes, and
activities that constitute defined, managed, and repeatable best
practices; and 3) recommendations for moving up the maturity ladder.

Don DePalma (President and Chief Research Officer, Common Sense Advisory) is an
industry analyst, author, and corporate strategist with expertise in business-
and marketing-focused application of technology. He lectures, writes, and is
frequently quoted on the topics of online marketing, content management,
multicultural marketing, localization, return on investment, and website
globalization. His book, "Business Without Borders: A Strategic Guide to Global
Marketing," is widely used in universities and in business training courses.

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