The International Macintosh Users Group presents:

Getting it Right The First Time:
Streamlining your software localization
and avoiding costly mistakes

Group: International Macintosh Users Group (IMUG)
(A Forum for Multilingual / Multiscript Computing)
Date: March 15, 2007, 7-9 p.m.
Speaker: Luciano Arruda (viaLanguage, Inc.)
Topic: Getting it Right The First Time:
Streamlining your software localization
and avoiding costly mistakes
Location: Apple Computer, Apple Campus, 1 Infinite Loop, Cupertino
Take Saratoga/Sunnyvale exit off 280, turn South into
Cupertino, turn left onto Mariani Avenue, left into
Infinite Loop. Meeting is held in the Singapore Room.
Please arrive by 7:10, as the door is not monitored
after this time.
Admission: $4; free for IMUG members
Contact: Roger Sherman, (650) 859-5981
roger [dot] sherman [at] sri [dot] com
Website: http://www.imug.org

With global markets currently dominated by emerging economies and a
generally good business climate internationally, the allure of new
international customers is difficult for most companies to ignore. In
order to meet that demand, organizations are starting to take a closer
look at ways to make more out of their existing software localization
budget and cover a wider range of markets. How many new languages
could you add to your current release projects without increasing your
team's headcount? To meet those types of demands, high-performance
localization teams take advantage of the latest tools and technologies
to increase their efficiency and improve their quality. But what does
that look like?

A large portion of the cost associated with software localization is
related to your globalization process, the tools you use and how your
localization team/partners interact. In theory, localization costs
should decrease as you move from one localized product release to the
next since, with successive releases, product management teams gain
experience and adopt more efficient tools and processes. The team
should become increasingly productive! In reality, it doesn't always
work that way. In fact, sometimes just the opposite occurs.
Localization expenses seem to go up with each release without much
improvement in quality.

This 45 minute workshop will explore these topics:

* Major strategic components and project milestones for software
localization projects
* How to implement more efficient processes and make better use of
localization vendors
* Most common mistakes made in software localization projects, and
how to avoid them
* Information on technologies and services that will help your
organization become more streamlined

The speed of globalization will only increase in the coming years. By
being armed with the appropriate processes and tools, your
localization efforts can be streamlined to take advantage of the those
opportunities as they present themselves, keeping you ahead of the
curve -- and ahead of your competitors.

Luciano Arruda ( Sales Engineer, viaLanguage ) is the software account
liaison for viaLanguage supporting client localization needs and
integrating customized solutions for software localization projects.
He has 8 years of experience in the software localization industry
working for companies like Macromedia, Looksmart, and Adobe in Program
and Project Management, Localization Engineering and Quality
Assurance. Born in Brazil, Luciano is fluent in Portuguese and speaks
Spanish. He holds a B.S in Computer Science from Cal State Hayward
University.

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