The International Macintosh Users Group (IMUG)
  - A Forum for Multilingual / Multiscript Computing

NEXT IMUG EVENT, THURSDAY 2008.08.21
Opportunities in International Markets: from Strategy to Sale with the US Export Assistance Center of Silicon Valley

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IMUG EVENT DESCRIPTION:

August 21, 2008, 7-9 PM

Topic: Opportunities in International Markets: from Strategy to Sale with the US Export Assistance Center of Silicon Valley

Speaker: Mari Felton-Beal, US Department of Commerce

The U.S. Commercial Service has been called the "best kept secret in the
federal government," but it is an open secret and one that can help you and
your company enter new foreign markets and grow sales around the world. Come
learn how the US government's network of local and overseas trade offices
can help your company develop an effective international marketing strategy.

Mari Felton-Beal, an international trade specialist who works with companies
in computer hardware, software and related services, will present free and
low-cost programs designed to help small and medium-sized businesses
determine which markets offer the best opportunities, find pre-qualified
resellers, distributors, and other partners, all with the goal of growing
your international sales. Businesses large and small also often rely on the
Commercial Service to resolve problems with foreign governments standing in
the way of completing business deals.

Mari will share examples of how her clients have succeeded in the global
marketplace with the help of the Commercial Service, and will offer an
update on what's in the pipeline for upcoming trade events in which you may
be interested.

Mari Felton-Beal is an International Trade Specialist with the Commercial
Service of the US Department of Commerce. For the past 10 years she has
worked in the Silicon Valley Export Assistance Center, assisting local
technology companies in developing their overseas sales strategies. The U.S.
Commercial Service is an agency of the U.S. Department of Commerce founded
in 1980 to promote the worldwide export of U.S. goods & services. The USCS
network includes 107 export assistance centers nationwide and more than 150
offices in 87 countries. Please visit http://www.export.gov for more
information.

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HOW TO ATTEND:

Date: August 21, 2008, 7-9 p.m.

Location: Apple Computer, Apple Campus, 1 Infinite Loop, Cupertino

Admission: $4;  free for IMUG members

Directions:

See links to Google/Yahoo/Microsoft Maps here:
http://www.imug.org/events/

Take the Saratoga/Sunnyvale Rd. [De Anza Blvd.] exit off 280,
turn south into Cupertino, go one block and turn left onto Mariani
Avenue, then take another left into 1 Infinite Loop. An IMUG
volunteer will be at the front door to escort you in and direct you
to the correct room (usually the Singapore Room).

Please arrive by 7:10 PM, as the front door to the building is not
monitored after this time.

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