The International Macintosh Users Group
A Forum for Multilingual, Multiscript, Multiplatform Computing

TONIGHT at IMUG - 2009.6.18, 7 to 9 PM

Internationalizing an iPhone App  (or, what do a body waxing studio in Japan, a Honda dealership in Australia and Mountain Mike's Pizza in Santa Clara have in common?)

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EVENT DETAILS:

Date: June 18, 2008, 7-9 PM

Topic: Internationalizing an iPhone App (or, what do a body waxing studio in Japan, a Honda dealership in Australia and Mountain Mike's Pizza in Santa Clara have in common?)

Speaker: Zvika Ashkenazi, MobileAppLoader

Location: Apple, 1 Infinite Loop, Singapore Conference Room. Please see the map links below.

Development of MobileAppLoader presented some interesting internationalization and localization challenges. Yet global accessibility was essential to achieve the developer's vision: that every business should have an iPhone app on the iTunes App Store to connect with customers. This required an application that would allow small businesses anywhere on the planet to create an iPhone application and help them submit it to the store. The question was, "How to get there?"

Launched last month, with 150 customer applications deployed so far and millions more to come, MobileAppLoader is an innovative marketplace where developers can post their application templates and where businesses can buy templates for upload of customized content. The result is customized applications posted on the App Store. MobileAppLoader provides developers an alternative revenue model. Instead of charging subscribers, developers sell their application templates to businesses. For any business this is the most cost-effective way to get customized applications without hiring a dedicated development team or source customized development.

Zvika Ashkenazi has been in the forefront of the mobile industry for the last decade. From launching mobile games in Europe as early as 2001 to bringing mobile e-mail to millions of users at Yahoo!, Zvika's life mission is to innovate and create. Having generated several patents in the mobile space, he has embarked on a new mission to change how mobile applications are built, traded, and deployed. His professional achievements in the fields of marketing and product management span three continents and involve planning, positioning, and writing specifications for the next generation of products and solutions, based on direct contact with customers and a strong understanding of market trends. Zvika has a M.Sc. degree from Tel-Aviv University in Biomedical Engineering. His Masters thesis was implemented to save lives during car crashes.

Location/Directions:

Apple Computer, Apple Campus, 1 Infinite Loop, Cupertino

Map links: Maps/Directions:   Google Maps   |    Microsoft Maps   |    Yahoo! Maps

Take the Saratoga/Sunnyvale Rd. [De Anza Blvd.] exit off 280, turn south into Cupertino, go one block and turn left onto Mariani Avenue, then take another left into 1 Infinite Loop.

An IMUG volunteer will be at the front door to escort you in and direct you to the correct room (usually the Singapore Room).

Admission: $4 - FREE for all IMUG members.

IMUG meets on the third Thursday of each month, usually on the Apple campus in Cupertino, CA. Each meeting features at least one speaker of interest to the multilingual computing community. Past topics include software development, language translation, international business and more. Visit the archives to learn more.

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