Group: International Macintosh Users Group (IMUG)
(A Forum for Multilingual / Multiscript Computing)
Date: June 16, 2005, 7-9 p.m.
Speaker: Michael McKenna
(California Digital Library, University of California)
Topic: Cultural User Interface Design
Location: Apple Computer, Apple Campus, 1 Infinite Loop, Cupertino
Take Saratoga/Sunnyvale exit off 280, turn South to
Cupertino, turn left onto Mariani Avenue, left into
Infinite Loop.
Admission: $4, free for IMUG members
Contact: Roger Sherman, (650) 859-5981
roger [dot] sherman [at] sri [dot] com


This talk will focus on "what is cultural user interface (CUI)
design?". Going beyond the basics of color, gestures, icons, and
fonts, we find there are many more issue the internationalization
engineer or human factors expert must consider. We will look at
contextual design,collaborative analogies, usability, and cultural
spectrums and their influence on good design. We will discuss
methods of conducting an ethnographic survey and how to incorporate
those findings into the user experience design and a usability
study. Interspersed throughout will be fun looks at cultural
adaptations of a corporate presence throughout the world. Much of
this material is based on a recent tutorial given in Berlin at the
27th Internationalization and Unicode Conference.

Michael provides leadership in building and managing a suite of
services establishing the primary technical infrastructure for
digital content repositories for the California Digital Library. He
has been a specialist in globalization of applications and
distributed systems for over one and a half decades. He is a
licensed professional engineer with extensive experience consulting
or leading globalization projects for a number Fortune 500 companies
and has a background in global e-commerce, application design,
database internals, distributed bibliographic systems, test
engineering, and ethnographic research.

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