The International Macintosh Users Group presents:

What’s on your CEO’s mind? (CEO-level business issues to
consider when going to China)

Group: International Macintosh Users Group (IMUG)
(A Forum for Multilingual / Multiscript Computing)
Date: February 16, 2006, 7-9 p.m.
Speaker: Terry Shidner (The Symbio Group)
Topic: What’s on your CEO’s mind? (CEO-level business issues to
consider when going to China)
Location: Apple Computer, Apple Campus, 1 Infinite Loop, Cupertino
Take Saratoga/Sunnyvale exit off 280, turn South into
Cupertino, turn left onto Mariani Avenue, left into
Infinite Loop. Meeting is held in the Singapore Room.
Admission: $4; free for IMUG members
Contact: Roger Sherman, (650) 859-5981
roger [dot] sherman [at] sri [dot] com

If you want to become more strategic to your organization by
understanding the concerns of upper management, this presentation is for
you. We will cover the top-level concerns that the C-level team faces
when considering making the move to China. We will discuss evaluating
the market potential, setting up operations, determining the best
in-country structure, joint-venture considerations, pricing, sales
channels, and the omni-present cultural considerations. You will also
receive a readiness checklist that helps determine whether your
organization is really ready to consider setting-up shop in China. Join
us to learn how the needs of the localization group fit into the big
picture when a company goes to China.

Terry Shidner is the Director of Business Development for SymbioSys,
based in San Mateo, CA. Prior to joining Symbio, Terry held Business
Development positions with Berlitz GlobalNet and Moravia Worldwide. In
addition, he was also the Asian regional manager, based in Hong Kong,
for another US based Globalization firm.

Terry graduated with honors from Michigan State University in 1996 with
a double major in Computer Science and Asian Studies (China). His
perspective on the Globalization industry is broad having worked from
both the operations and sales side with experience in a number of
different disciplines.

In addition to Globalization issues, Terry also has a passion for Asia
and is a frequent speaker on the subject at events around the US. In
addition, Terry has lived and traveled extensively throughout Asia.

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