Generate Website Traffic With Postcards
Copyright 2007 Bob Leduc
http://BobLeduc.com

Promoting your website is getting more difficult these days.
New marketing tactics come and go fast. They work for a
while then quickly fade away. Just keeping up with the
changes can be a full time job.

Here's a proven way you can generate lots of traffic to your
website ...one that hasn't faded away. In fact, it actually
works better now than ever before - and you probably haven't
even tried it.

What is it? Go offline and promote your website with
postcards.

But, you say, "I'm an internet marketer, not a direct mail
marketer." Right, and so are most of your competitors.
That's why they don't market with postcards ...and why most
of them are not likely to try postcards anytime soon.

You won't have much competition. Maybe that's one of the
reasons why postcards work so well for internet marketers.

It Costs Less than You Think

The cost for printing postcards starts at just a few cents
each, depending on how you print them. And you can send
postcards by First Class Mail in the US for just 26 cents
each if you keep them between 3 1/2 to 4 1/4 inches high and
between 5 to 6 inches wide.

OK. So you're ready to give postcards a try. But where do
you begin?

1. Start with the Mailing List

You'll get a good response to your postcards if you send
them to prospects already interested in what you offer.
You'll get an even better response if those prospects also
have a proven history of acting on offers they receive.

For example, get a list of prospects who previously
requested information (or actually bought) something similar
to what you sell - or a list of paid subscribers to a
publication targeting the same interests that make them good
prospects for what you sell.

You can get these and other similar lists from most mailing
list brokers.

2. Don't Forget Why You're Mailing Postcards

The purpose of your postcards is to get the readers to visit
your website (take an action). It's not to close a sale for
money (make a purchase). Postcards are too small to be
effective at closing sales. Closing sales is what your
website is designed to do.

3. Decide What to Say on Your Postcard

You don't need to come up with a strategy to persuade people
to read your postcard. It will be delivered with the message
exposed and ready to read. So get right to the point.

Don't focus on your product or service. Instead, spotlight
the major benefits your product or service provides. That
will arouse the reader's interest and motivate them to find
out more about those benefits ...by going to your website.

Tip: Offer a bonus to those who visit your site before a
specific deadline. It will boost the response.

That's it. Just 3 simple steps. Try it. You'll discover a
profitable way to generate lots of website traffic - one you
can use for many years to come.

Bob Leduc spent 20 years helping businesses like yours find
new customers and increase sales. He just released a New
Edition of his manual, How To Build Your Small Business Fast
With Simple Postcards ...and launched *BizTips from Bob*, a
newsletter to help small businesses grow and prosper. You'll
find his low-cost marketing methods at: http://BobLeduc.com
or call: 702-658-1707 After 10 AM Pacific Time/Las Vegas, NV