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Reply | Forward Message #794 of 848 |
MOUNTAIN VIEW, Calif. (December 20, 2007) - Google (NASDAQ: GOOG)
today welcomed the U.S. Federal Trade Commission's clearance of its
planned acquisition of DoubleClick Inc., a premier provider of display
ad serving technology and services. Google announced in April 2007 a
definitive agreement to acquire the company for $3.1 billion in cash
from San Francisco-based private equity firm Hellman & Friedman along
with JMI Equity and management.

"The FTC's strong support sends a clear message: this acquisition
poses no risk to competition and will benefit consumers," said Eric
Schmidt, Chairman and CEO, Google. "We hope that the European
Commission will soon reach the same conclusion, and we are confident
that this deal will deliver more relevant ads for consumers, more
choices for advertisers, and more opportunities for website
publishers."

The acquisition was approved earlier this year by the Australian
Competition and Consumer Commission and was recommended for approval
by one of three Brazilian regulatory agencies. Google cannot close
the acquisition until the European Commission, which is still
examining the transaction, grants clearance of the deal.

In its clearance opinion released today, the FTC explicitly rejected
any current or potential competition concerns. Google and DoubleClick
are complementary businesses and do not compete with each other.
Google's current business primarily involves the selling of text-based
ads, while DoubleClick's core business is delivering and reporting on
display ads. DoubleClick does not buy ads, sell ads, or buy or sell
advertising space. Rather, it provides technology to enable
advertisers and publishers to deliver ads once they have agreed to
terms, and to provide advertisers and publishers statistics relating
to those ads.

The FTC's opinion also noted the robust competition in the online ad
serving space, and Google's acquisition of DoubleClick is just one of
several recent transactions that underscore this strong competition.
In recent months, several major transactions in the online advertising
space were announced, including Yahoo's acquisition of Right Media;
AOL's acquisition of ADTECH AG and TACODA; WPP Group's acquisition of
24/7 Real Media; and Microsoft's $6 billion acquisition of aQuantive
and acquisition of AdECN Inc.

While the FTC's opinion reaffirmed the law by noting that privacy
concerns played no role in its merger review, Schmidt reiterated the
company's commitment to user privacy.

"For us, privacy does not begin or end with our purchase of
DoubleClick," Schmidt said. "We have been protecting our users'
privacy since our inception, and will continue to innovate in how we
safeguard their information and maintain their trust."

About Google Inc.
Google's innovative search technologies connect millions of people
around the world with information every day. Founded in 1998 by
Stanford Ph.D. students Larry Page and Sergey Brin, Google today is a
top Web property in all major global markets. Google's targeted
advertising program provides businesses of all sizes with measurable
results, while enhancing the overall Web experience for users. Google
is headquartered in Silicon Valley with offices throughout the
Americas, Europe and Asia. For more information, visit www.google.com.

Media Contact:
Adam Kovacevich
Google
202-346-1298
akovacevich@...

Investor Contact:
Maria Shim
415-846-9162
marias@...





Fri Dec 21, 2007 6:32 pm

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Message #794 of 848 |
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MOUNTAIN VIEW, Calif. (December 20, 2007) - Google (NASDAQ: GOOG) today welcomed the U.S. Federal Trade Commission's clearance of its planned acquisition of...
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Dec 21, 2007
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