Hi all,
This month we explore five fundamental intranet publishing models,
looking at the strengths and weaknesses of each. We also examine
intranet strategy from two directions: going beyond just reducing
intranet frustration, and targeting emotions in the intranet business
case.
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In this edition:
* Five intranet publishing models
* Going beyond reducing intranet frustration
* Target emotions in the business case
New articles
======================
* Five intranet publishing models
http://www.steptwo.com.au/papers/kmc_publishing/index.html
There are five fundamental publishing models for an intranet, and
each has strengths and weaknesses.
* Going beyond reducing intranet frustration
http://www.steptwo.com.au/papers/cmb_frustration/index.html
If intranets are to achieve their full potential, intranet teams must
go beyond just reducing frustration.
* Target emotions in the business case
http://www.steptwo.com.au/papers/cmb_emotions/index.html
Intranet business cases need to beyond dry numbers and
recommendations, and target emotions and key business needs.
Related articles:
* Creating an "intranet concept"
http://www.steptwo.com.au/papers/kmc_intranetconcept/index.html
An intranet concept is a single sheet of paper which outlines where
the intranet is at, where it is going, and what it will deliver in the
short-term.
* The enemy of intranets is apathy
http://www.steptwo.com.au/papers/cmb_apathy/index.html
The enemy of intranets is not resistance to change, it is apathy,
which must be overcome to build support and resources.
We also provide an announcements list, which will ensure you find out
when we publish new whitepapers. To join this, visit:
http://www.steptwo.com.au/subscribe/
Finally, don't forget to visit "Column Two", my weblog featuring
news and opinion on all things Intranets & CM:
http://www.steptwo.com.au/columntwo/
Thanks,
James