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| JVP Studio leads $500,000 investment in DoubleFusion |
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| DoubleFusion provides advertisers brand and product exposure in PC and Console games. |
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| Globes' correspondent 9 Aug 04 14:25 |
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| Incubator JVP Studio and the Office of the Chief Scientist have invested $500,000 in DoubleFusion, which provides advertisers brand and product exposure in PC and Console games. It currently has four employees. DoubleFusion has developed an infrastructure for dynamic advertising on computer games by combining an interactive advertising model for games that enables advertisers to flexibly update their content in the games according to time, subject, and genre. The target audience for advertised products and brands in the games is the 15-27 age group, advertisers' most sought-after population segment. The computer games advertising market is projected to reach $1 billion by 2008. DoubleFusion also integrates advertising space in the computer games, regularly updates the space through links with the advertisers' servers, and changes the content on the basis of the type of game being played and the way the player plays it. With the completion of the financing round, DoubleFusion moved to the JVP Studio incubator at Jerusalem's Technology Park. Published by Globes [online] - www.globes.co.il - on August 9, 2004 |
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