Thought some of you might find it interesting......

Thanks,
Chie

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SFX Sports Group, Academy Hills and ChieMaeda Inc.Present:

A Conversation with Rob Urbach, Senior Vice President, SFX Sports Group

About SFX:
Representing Michael Jordan, Beckham and Matsui, SFX is the largest sports
management firm on the globe.
Rob will discuss SFX's strategy and the future of sports management in
Japan.
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Sports is an integral part of media content around the globe. Put more
simply, the world is hooked on the actions of its star athletes:
the Jordans, the Beckhams, and the Godzillas (aka Hideki Matsui). But why
is this? Why does the media care so much about the
smallest details in the lives of a few athletes? The reason is this: they
have transcended beyond being just athletes into bona fide
superstars in their own right. But does that mean any superb athlete can
become a media star?

Rob Urban is Senior Vice President of SFX, the largest sports management
firm in the world. Rob also played a part in what could be
called the Matsui Boom. Rob will give his thoughts on the careers of these
three athletes and what he calls the "storymaking" that
goes into creating superstars.

As sports management in Japan draws attention as the next "brand-building
business", this seminar provides a great opportunity to learn
from one of America's leading figures in sports marketing.

URL¡¡http://www.sfxsports.com

Wednesday, November 12, 2003

19 ¡§00 ¡Á20 ¡§00: Speech (with simultaneous interpreter)
"Tales from the Front in the US Sports
Management Industry"
--- Athlete Marketing & Branding Cases:
Michael Jordan, David Beckham, and Hideki Matsui
Speaker:
Rob Urbach, SFX Sports Group, SVP

20 ¡§00 ¡Á21 ¡§00: Panel Discussion
"How sports marketing in Japan can build on
the US model"
Panelists:
Rob Urbach, SFX Sports Group, SVP
Shigeru Sugiyama, Sports Producer
Satoru Akutsu, Assistant Professor, Brand
Management, Hitotsubashi University

21 ¡§00 ¡Á22 ¡§00: Networking

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Details:

¢£Time: Wednesday, November 12, 2003
19:00-22:00

¢£Register here:
http://www.chiemaeda.com/seminar.html
FAX:03-3372-4198

¢£Registration fee
Seminar¡§6,000 yen¡Êtax included¡Ë
Seminar & Networking¡§10,000 yen¡Êtax included¡Ë

¢£Venue
Academy Hills
Roppongi Hills Mori Tower 49F
6-10-1 Roppongi, Minato-ku, Tokyo

For more info. contact:
Phone :03- 6406- 6200
Email:info@...

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