Search Engine Optimization, Amir Ayalon - Founder, Sozon.com

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Date: Thursday March 4 2004
Time: 19:00 (Doors open 18.30)
Cost: Members free, non-members Y1000 at the door
Venue: Basement of The Tokyo Union Church (Map) on Omotesando Dori, a
short walk
from the A-1 exit of the Omotesando subway station. The entrance is through
the parking
area at the side of the church.
For a map see: <http://www.tokyopc.org/faxmessage/index.html#map>
http://www.tokyopc.org/faxmessage/index.html#map

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Search engine optimization is the process of tuning up a website to improve
its prominence (ranking) in a search engine. With about 90% of all website
traffic originating through search engines, SEO performed well, can greatly
increase the chance your prospective customers will find your website
amongst millions of others and have a direct effect on your bottom line.

Before founding Sozon.com, Mr. Ayalon was the Technical Director at Solis
Corporation and has built technologies currently in use by Japan's leading
internet portals (some of which include Dynamic DNS, URL Forwarding and
Domain related systems). In October of 2003, Sozon.com officially launched
SeoSpy, Japan's first Search Engine Optimization software suite.

Mr. Ayalon's presentation will cover:
- An introduction to Search engine optimization and how you can benefit from
it.
- How to make sure you optimize for the right keywords.
- The fastest way to submit your site to a search engine.
- How search engine's determine the rank of a web page.
- A technical overview of how to optimize your own web site.
- Whats working now?
- The future of SEO.
- A bried demonstration of the SeoSpy software.

The presentation will be of interest to anyone involved in running a
personal or business web site as well as those interested in how search
engines you use every day find and organize the results you see.

Amir Ayalon is Founder and Managining Mirector of Sozon.com. He has a strong
background as both a self taught developer and as an entrepreneur. You can
find an interview with Mr. Ayalon at the Entrpreneur Association of Tokyo's
web site: <http://www.ea-tokyo.com/featuredmember/AmirAyalon.html>
http://www.ea-tokyo.com/featuredmember/AmirAyalon.html

Sozon.com currently leads the Japanese market in the field of Search Engine
Optimization being the only company to offer a comprehensive suite of Search
Engine Optimization and total online marketing services. One of their
leading product offerings is SeoSpy(tm), a unique set of online tools to
help webmasters with no previous SEO experience promote and market their
website using the latest search engine optimization techniques.


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