Do you Skype? ? A global viral and word of mouth success story
Rainer Jeske - KUMA (Kuchikomi Marketing Association of Japan)

Date: Wed. May 10
Time: 7:00 pm - Late (Presentation 7.30 - 8.45 followed by networking)
Cost: Free
Venue: http://www.thepinkcow.com
Web: http://upcoming.org/event/72385/

Skype has revolutionized a staid form of communication which has become the
dominant way in which the world interacts?the telephone
call. Skype, which enables free Internet telephony, has more than 75 million
users worldwide and is the most successful
communication software company in history. Learn from Skype's success.

What You'll Learn
- Short presentation on Skype Technologies, the company behind Skype
- Entertaining and insightful stories from Japan and overseas of how Skype could
grow to 75 million users without spending almost
anything on marketing.
- Easy-to-understand results of proprietary research over the last 6 months with
interesting interviews from Skype partners,
affiliate marketing partners and Skype users and the world's first "Skype Day"
in Tokyo in November 2005 with more than 15 Skype
technology partners present.

How you can apply it?
* Use Skype yourself.
* Apply Skype's marketing in your business

Speaker
Rainer Jeske, born in Germany, is Principal at Comites Asia specializing in
retained IT Executive Search. Prior to joining Comites
Asia, he managed his own company, ConnectYou, providing consulting services for
word of mouth marketing consulting. He is President
of Japan's Kuchikomi Marketing Association (KUMA, kuchikomi means word of mouth)
and is at the forefront of next-generation
marketing initiatives. Mr. Jeske speaks Japanese, English, German and Italian.
He holds an MSc in Technology Management from
University of Manchester Institute of Science & Technology, in United Kingdom.

PCC Organizers
Andrew Shuttleworth, http://hq.andrewshuttleworth.com
The Pink Cow, Cool Place Yummy Food, http://www.thepinkcow.com





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