Frank, Steve -



You need a commercial hook. Look seriously at the "businessizing"
movement. Tom Peters is a big evangelist for turning each team into a
professional service business, and each individual into someone who
works like a professional consultant. His "Brand You" books and seminars
call for personal CRM, personal marketing, etc.



Right after email, klogging is the tool of choice for those with a
businessized attitude. It makes you more effective with internal
customers. Along the way, you share knowledge painlessly, and develop
your reputation among the folks who can advance or retard your career.



It is not about investing in some ethereal, academic, corporate exercise
in mental masturbation, evaporating in a few quarters.



Klogging is selfish.



Fun. Practical. Distinctive.



A force multiplier.



A time saver.



Career insurance.



If you're not klogging now, you're putting your job at risk. Do you
remember people who were the last to get fax and email? Staying
disconnected puts you and your department at a professional
disadvantage. Klogging is like this. Can you afford not to klog?



It's not like we're asking you to do anything harder than email. You
already know how to jot notes in email, how to use the web. What are you
waiting for? Klog on!



Three stages for klog deployment:

http://radio.weblogs.com/0100827/2002/04/19.html#a304



Philip Wolff
evanwolf group
<http://dijest.com/> http://dijest.com/
<http://radio.weblogs.com/0100827/> http://radio.weblogs.com/0100827/

US 1-510-444-8234
pwolff@...


<http://www.presenceworks.com/tools/contact.html?pwname=sigZLLfp&v=VUpNZ
nM0dDk>



-----Original Message-----
From: effmo [mailto:frank.mickeler@...]
Sent: Friday, April 26, 2002 4:36 AM
To: klogs@yahoogroups.com
Subject: [K-Logs] Re: Knowledge Workers and K-Logs

--- In klogs@y..., "sv_t7" <sv_t7@y...> wrote:
> --- In klogs@y..., "Jim McGee" <jim@m...> wrote:
> > WIIFM, what's in it for me? Let's not skip over that question
> because it's
> > central. John's starting to get at that here. Forget any payoffs
to
> my
> > employers; why should I bother to do anything to contribute to
KM?
>
> Jim, this is 100% dead-on - it's the biggest challenge I'm having
in
> getting KM adopted at all within my org. Intellectually, folks
seem
> to understand that it's "a good thing" ... for others to do. "I'll
> start participating once there's enough content to be worth my
> while." Hello, if nobody's starting until then, "then" will never
> happen. They just don't grok that saving their knowledge in some
> sort of organized fashion (or perhaps it's "some NEW sort of
> organized fashion) will help themselves.
>
> Yea, I'm frustrated today. Sorry for venting here. Is anyone "out
> there" having success with 'pushing' KM into an organization (other
> than saying "do it or be fired", which isn't an option for me), or
> are you finding that only the already-interested are adopting?
>
> -Steven Vore
> http://svore.home.mindspring.com/categories/km/

hi,

there are two classes of advantages k-logs offer for an organization:

1. personal benefit of emplyees
who knows a better way of saving and commenting on one's journeys and
researches on the web? sending e-mails to one self? or using the
favourits in the IE - they offer no way to comment or rate sites.

2. organisational benefit:
it is clear that an organisation would benefit from people blogging.
but "what is in it" for them?
our research at the mcminstitute in st. gallen (switzerland) shows
that there are four general reasons for individuals to share
knowledge inside a company:
- altruism
- reciprocity
- recognition
- financial incentives

i think that k-log offer a high potential for recognition, as they
allow employees to position themselves as experts outside their
position in the organization chart. and they help to live out the
altruism as well (this factor should not be underestimated)...
an incentive systems can be added quickly, but it is not necessary in
my opinion. you get a bigger benefit if there are other bloggers
inside the company (our outside of it).

the interesting thing about k-logs for me is that you have first a
personal benefit which is immediately visible - "conventional"
knowledge management systems don't follow this sequence!

frank mickeler.








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